Running a blog often sounds very appealing. You’ll have a place to share your thoughts, build a community, and also generate some much-needed cash. Sounds great, doesn’t it?
Well, the reality is it’s not as easy to achieve this as a lot of people make out. I hear the same old things time after time: “Just create awesome content” or “Build a social media following so that you can drive traffic back to your blog.”
It sounds obvious, doesn’t it? That’s because it is obvious.
Who in their right mind would start a blog with the intention of producing crap content and completely neglecting social media? Morons, that’s who.