Banner Ads Suck (and How to Make Them Convert Better)


Sujan Deswal from AdPushup wrote a beastly guest post on ConversionXL about why banner ads suck and also how we can improve their CTR through simple principles


  1. Banner ads have been popping up all over the web for years, as we observe and it can be a great digital marketing tool. Even though it is just simply a hyperlink built into a graphic, its value and usefulness in driving sales and traffic is great if used the appropriate size, design and kind of banner.

    In this article, I’ve learned how banner ads work and how to make it more effective in the internet marketing world. The design and strategies in banners revolutionize every year to make it simple and more customer-friendly.

    To wrap it up, there are tips and strategies shared here and every interested marketer can use it. Thanks for lending a hand. Very informative!
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  2. Hey Sujan/Alex,
    Banner ads has their best way of optimization. Luckily, these have been revealed in this post. The stats and numbers from authoritative sources shared here are tell a lot about what works and what will not.

    I guess its time to get more practical to ensure we get the best from banner ads. Proper positioning especially above the fold readily leads to conversion, however, we can only achieve convertible banners if we carry on with constant and consistent testing!
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