Are You Wasting Your Time Promoting at Social Media Sites?


Can you think of any bloggers who don’t use social media?

I know one, but she is certainly the exception.

The norm is for anyone who wants to spread the word about their website, products, or business to use social media. Your growth depends on it.

Social media enables you to increase your connections with people off your blog.

Social media enables you to build credibility by allowing your readers to learn more about you away from your blog.

Social media enables you to increase your traffic by letting the users of the social media sites know about your blog.

According to SuccessPromotions, using social media even improves your blog’s chances of being found on search enginesZac Grace, an SEO strategist, agrees that using social media will help your SEO.

If you are making an income from blogging, certainly social media will allow you to generate more income as a result of the trust and awareness that using social media brings you.

However, no one has time to focus your blog promotion at all these sites. One blogger wrote, “I do my thing, and socialize where I enjoy best, not trying to dance at every wedding (every social site) because there just isn’t enough time to do everything.”

Author Debby Kaye discusses the “madness of social media” and how she feels she is drowning in that sea.

In order to get a return on your time invested, Neil Patel recommends choosing two social media sites. Other bloggers recommend choosing three. How do you know which to pick?

CoSchedule explains you need a social media strategy. This post will enable you to make those choices based on a strategy.

This article contains a three-part action plan to save you time and enable you to get a greater return on your time invested at the sites you are currently using.

My post This Will Make You Get More Blog Traffic at These Social Media Sites explained how to network at eleven social media sites. However, no one has time to “do it all.” This post can help you narrow down your choices and decide which sites to pick. agrees you need a social media strategy. However, according to CoSchedule, social media has changed. You should make an informed decision. This post will enable you to access that information.

Make a Plan for Social Media Promotion Analyze Social Media Sites

Which social media should you use?

Four months ago, I posted updates to StumbleUpon. This post shared changes at other social media sites, how those changes affect your blog traffic, and how you can take advantages of those changes to still get blog traffic or increase your blog traffic from those sites.

The problem is that more and more social media sites keep changing the way they have always done things. As a result of these changing algorithms, you need to change too.


Pinterest’s February Smartfeed change is killing referral traffic. According to Pinterest expert Julie Syl Kalungi, if people engage with your pins, your pins will get traction and get on the Smartfeed.

I read a Pinterest expert wrote a letter to the powers-that-be at Pinterest asking them to return to their former traffic-inducing ways. However, I predict there will be no going back for Pinterest.

The site insists it is continuing to grow. Their proof is they are growing so wide internationally, they have changed the word “Pin” to “Save” out of concern foreigners would be confused if they were asked to “pin”.

Keeping up with Pinterest’s changes is possible so your traffic coming from the site doesn’t take too much of a hit. First, as Julie recommended, engage with other pinners.

Users of social media sites who engage with other users tend to be more successful there. I have seen my own Pinterest traffic rise seemingly within hours of my commenting on pins.

Viralwoot actually pays pinners in credits they can use like money to engage with other pinners.

Next, there seems to be a changing philosophy about using Pinterest’s Community Boards. According to many sources, Pinterest’s Community Boards don’t have the power they once did. Recommendations for adapting include putting your Community Boards at the bottom of your Pinterest account.

Also, pinning to boards with smaller numbers and active participants seem to work according to Pinterest experts.


Twitter celebrated ten years in March. They sent a “Thank You” Email to its users. Did you get one? I did.

They have millions of monthly users. Every minute Twitter users tweet 277,000 times.

Despite these impressive stats, in contrast to Pinterest, according to a March 2016 news story, Twitter’s growth rate is slowing down and has slowed down over the last year.

The social media site has taken steps to counteract this downward trend. According to TechCrunch, Twitter is relaxing its character limit. Photos and videos, for example, won’t take up character spaces anymore.

This should make it easier for you to promote on Twitter knowing you won’t have to care as much about character limitations.


Just like Pinterest and Twitter, the folks over at StumbleUpon want true engagement. Too many people go into StumbleUpon expecting instant mass traffic. According to, by slowly browsing each article, the powers-that-be at StumbleUpon will be convinced that you are actually engaging with the article. Your chances of being rewarded with mega traffic will rise.


According to the Social Media Examiner, putting an article that is always timely on LinkedIn is win-win. Your LinkedIn followers increase. Also, large forums often pick up the articles published there. You could get thousands of readers and new subscribers if this happens.


According to Kathleen Aherne, posting to Google+ will get you on the first page of Google the next day. That would certainly be a good return on your time invested.

I tested her theory and posted to Google+. Look who I found at the bottom of the first page of Google the next day, me!

#Bloggers can get on the first page of #Google

Kathleen explained you will find yourself on the first page of Google although it may not be the #1 spot. She was right. I am at the bottom of Page 1– twice!

Google+ started Collections. Instead of following a person, Collections allows you to follow a topic.


Facebook is continuing to grow. Its users number in the billions.  Every minute Facebook users post 2,460,000 pieces of content.

Facebook is starting to use videos and live streaming. Video use is increasing in popularity. This should make it easier for bloggers to capitalize on this growing trend at Facebook and places other than YouTube.


 According to studies of recent trends, YouTube will keep growing in 2016. These are strong indicators of traffic for bloggers that use video.

Analyze Your Data

Perhaps, instead of trying to ride the wave of changes occurring at social media sites, you want to play to your strengths and focus on the areas where you are already getting the highest return on your time investment.

1. Go to Dashboard, Stats, Referrers, Summaries.

Since this post is reporting changes that occurred recently. pick the last quarter to see how effective your social media promotion strategy has been.

The best way to know where to focus your energies is by going to Google Analytics and seeing which social media sites are sending you traffic. Continue your efforts there. Play to your strengths.

2. In order  to know which traffic sources are actually driving people to your blog. go to Google Analytics.

Make sure you have it set up for your blog. My method for seeing my traffic coming from social media sites is as follows: Click Acquisition (scroll down, look for the two arrows), OverviewAll TrafficChannelsSocial, Overview.

It will tell you how many visitors are coming from each one of the social media networks you’re investing in. This can help you decide if it is worth it to continue to spend your time at those sites.

My top four are consistently StumbleUpon, Facebook, Twitter, and Pinterest.

Analyze Your Time Spent at Social Media Sites

Apply the 80/20 rule to know if you are getting a good return on your time invested. The 80/20 rule is a productivity tip.

The rule says for every 20 minutes you spend at those sites, you will get 80% return on your 20 minutes.

80% of what, you might ask. 80% of your goal. For example, let’s say I spend 20 minutes networking at a site. What is my goal? Is it to get 10 new blog subscribers? If I do, that would be a 100% return on my expectations. The  80/20 rule dictates I should be satisfied with 80% return on my time invested which would be 8 new blog subscribers.


In conclusion, whether you should try to focus on a limited number of social media sites or “try to do it all” is heavily debated.

Sara Titus recommends spreading yourself so thin that you are always promoting somewhere. SEOPressor agrees you should promote everywhere within the first 24 hours of publication.

Fran from Freeborboleta believes you should be on all of them. She maintains that contributed to her growing her blog “by leaps and bounds.”

Small Biz Trends frowns on a blogger putting all their eggs in one basket since the sites keep changing their algorithms.

However, if you did want to limit the number, there are many ways to save time and focus your energies on a few social media sites. You can analyze what you know about them and examine your stats in your blog’s dashboard and at Google Analytics.

CoSchedule‘s Ben Sailer explains that blogging is like sports. You need a strategy. The goal of this article was to give you the knowledge you need to form that strategy.

Readers, what camp do you fall into? Do you believe bloggers should promote in as many places as possible, or form a strategy that allows you to focus on a few social media sites? If you fall into the latter group, what social media sites are your top referrers that you focus your strategy on? I look forward to your views.


This post was originally published in  by Janice Wald



  1. Hi Janice,

    Your post is so very interesting. Promoting on social media sites is not something we should abandon. It is very necessary in these days of social engagement.

    For me, I stick only to those sites that provides me with more targeted traffic. I get to fully maximize their features to grow my traction.

    Spreading too thin is not my thing. This is the reason I just in a few websites!

  2. Hey Janice,

    It is important to have a strategy when it comes to social media networking.

    Without a good strategy, it would be difficult to achieve any good result, with or without engaging multiple websites.

    I think it is really more important to root for any strategy that works rather than dwelling on the number of social sites to promote!

  3. Hello Janice,

    I also find it very time consuming promoting on many social sites, there are just too many of them.

    The quote you included from the blog resonates strongly with me “I do my thing, and socialize where I enjoy best, not trying to dance at every wedding (every social site) because there just isn’t enough time to do everything.”

    I prefer to pick a few social sites and focus on them. My main focus at the moment is this I have been building my reputation here for some time and it’s working well for me.

    Thanks for such a thought-provoking post.

  4. Hey Janice,

    The truth remains that promoting content on social media has become so fundamental. It is now vital because of the so many benefits that blogger/marketer would enjoy.

    I agree that focusing on the right social media is important because this will go a long way to achieve the targeted result in the campaign.

    Wasting time on social media is an evidence of poor strategy with the various platforms!

  5. Hey Janice,

    I don’t use social media as much as I use to, but I do agree that you should limit the number of social media sites to use. I see a lot of top bloggers doing this, and it does make sense from my own experience.

    You want to find a site that you can easily engage others with. I found that using Twitter and Google+ are much easier than the rest of social sites. Plus, I gain more traffic from them than others.

    Thanks for the share Janice! Have a good one!
    Sherman Smith recently posted…Why Solopreneurs Struggle With Generating Blog TrafficMy Profile

  6. Hi Janice,

    Promoting on social media sites is not a waste of time if one knows what he or she is doing. Its only a waste of time when the wrong approach is implemented.

    I have always implemented a policy of mastering one social platform before hooking up with another. This has always worked for me and sure work with now.

    Nevertheless, I concentrate mainly on Pinterest, Twitter and Facebook!

  7. Hi Janice,

    Thanks for sharing this post about social media. It has provided me with more insight to effectively engage Pinterest Marketing.

    On this topic, I am on the camp of these who should promote to as many social media sites as possible. What should be more important is to able to master the maximizing of marketing in each of the various social sites. Also, to ensure that we don’t market on the wrong network.

  8. Social media sites’ promotion is not a waste of time, at least, not in the now! There are lots of strong reasons to share in various social networks.

    It is not the ‘why of sharing’ but the ‘how of sharing’ that would trigger the benefits of social networking.

    So, to get the most from social sharing, the ‘hows’ should trump the ‘whys’

  9. What you said:

    “Instead of trying to ride the wave of changes occurring at social media sites, you want to play to your strengths and focus on the areas where you are already getting the highest return on your time investment”

    Sums it all pretty nicely.

    I think everyone should read that statement until it sinks in!

    Instead of wasting time on social media sites which don’t work, we should focus on those that work for each of us.

    Nicely said, Janice.

  10. Change is inevitable and especially when it comes to the way things are done online. With social media, there are constant changes to the way things are done.

    So, the proactive Internet marketers must embrace the idea of change and ensure that he regularly adapts to the changes that occur in various social media platforms like Facebook, Twitter, Pinterest, etc.

  11. Hi Janice,

    I definitely belong to the group that supports a specific strategy rather than promoting yourself at every website you found while googling “How to promote my blog”.

    I don’t just see any sense in spending time and efforts on some platforms that don’t really bring traffic/promote/raise your brand awareness.

    It is better to concentrate on those social media platforms you think you can reach the most out of your target audience.

    Krystsina recently posted…Top Invoicing Tips for Small Businesses and FreelancersMy Profile

      • Janice,

        of course, a lot depends on what exactly you promote, but I see Instagram as a very, very powerful tool when it comes to promotion. Even if you don’t have a lot of visuality in your product or service, there is still an opportunity to create an amazing promotional profile with attractive visuals to engage with followers.
        Considering Reddit, I suffer myself from very strict frames of Reddit when it comes to promotion. I find it very complicated and time wasting, however, I’m still trying to figure out the right way 🙂
        Krystsina recently posted…Free New Photoshop Invoice TemplatesMy Profile

  12. Hi Janice,

    I like how you linked to relevant posts to make your point in this post.

    I think Stumbleupon is the one of the worst traffic sources from my experience. They might send a lot of traffic but mostly bounce as quickly as they came.

    It’s better to concentrate on few social media sources that work for you than many at the same time.

  13. Hey Janice,

    Interesting post. I just checked my Google analytics, and seems to be like this: StumbleUpon (95% bounce rate), Facebook (75% bounce rate) and then Twitter (66% bounce rate) and surprisingly Google+ is last with a few others in between…

    With that being said I guess I would focus more on where my bounce rate is lower which seems to be FB and Twitter, although they are still kinda high.

    I do have a strategy, but I do promote in a lot of places and it takes me a while to promote it as I do mostly manual posting when I publish a new blog post..
    Marie Yovcheva recently posted…What I Used To Go From 0 To Over 330 LeadsMy Profile

  14. Hi Janice,

    You really raised very important points in this post. It’s obviously better to spend time on social media sites which give you results.

    I like how you had relevant links all over this post. You had me clicking to check out and read some of the articles in the links you included.

    I have to say adding the relevant links made this article larger than life.

    Thanks for sharing this.

    Have a lovely day.

  15. Hi Janice,

    I’m with Neil Patel, choose 2 sites and get very good with them. I still don’t seem to promote my own content enough, I preach the 80/20 rule but in reality I am around 90/10, 10% being the amount I share my own stuff.

    I’m not a big fan of Stumble Upon as I saw my bounce rates go thru the roof with that one. I’m a big fan of Twitter, FB, and LinkedIn.

    It’s always good to check those analytics to see how you are doing on the networks too. Excellent points Janice!
    Lisa recently posted…What Happened To Blogging and Having A Great Blog?My Profile

  16. Hi,

    Thanks for sharing your nice post

    I think that The quality of your content always plays the important role of your social media marketing, that will help your content goes viral and get better chances to be ranked very well on search engines.

    Thanks so much
    All my best regards,

  17. It is an irrefutable fact that social media plays a vital role here, you did a nice job of outlining them out.

    I have infact found a way using sites like ViralContentBuzz to automate shares across different social media platforms without having to do them all by myself, this also helps boost interaction with social media users as you get your content across different user base.

    Social media is a place were millions to billions go on a daily base to cool off during or after a long day, so it is quite important to harness this powerful tool.

    Thank you for this great post!

    Mark Benny recently posted…Password Security: How secured are you?My Profile

  18. Hi Janice,

    I believe marketing in all social media platforms is a thing of choice, your needs, marketing resources, your audience interest, audience demographic, age, sex, income, etc.

    No one size fit all approach here, you must research on where your ideal audience socializes the most, and reach these people directly.

    If your audiences are in all social media houses, then reach them in all these places.

    Buty if your target audience mostly frequent 1 or 2 social media sites, what’s the need of marketing in other places?

    For instance, I have discovered that trying to market my content to Reddit users is a complete waste of my time, energy, and resources…so I stop going there.

    Instead, I focus on where my time, energy and marketing resources will bring the better ROI – that’s what matter in the end.

    Thanks for sharing, Janice.
    Shamsudeen Adeshokan recently posted…11 Winning Tactics to Increase Organic Traffic Without BacklinksMy Profile

  19. Wonderful comprehensive article on Social media!

    I certainly is a rapidly changing world on these social media sites and it is difficult keeping up with their changes sometimes. Personally I have just stuck to very few, namely Pinterest, Facebook and Linkedin. For me it’s a case of less is more.

    However I have meant to get round to semi automating posting on some other social sites as I do feel that it would be worthwhile to do so.

    Thanks for the post

  20. Your post addresses the very important point of efficiency. It is very easy to waste valuable time.

    1. We kind of need to sort through the worthless to find the gold. Statistics are very important in this.

    2. Automation is also important, however if everything is automated, who will ever read anything?

    3. I think the most important part of any social media strategy is figuring out how you can put your content in front of influencers that will share it and boost your views.