Visual content should form a major part of your blogging and/or content marketing strategy in 2017 and beyond. This is because the benefits of using visual content marketing are undeniable.

If you are to improve your online reach, engagement and conversion then you must consider visual content as practical option. You can use it to achieve your goals – especially if the best practices for the visuals are implemented.

In this discussion, we would like to know if you are using visual content and if it is helping you reach your online marketing goals.

What is visual content?

Visual content is simply any content that contains visual elements like images, videos, graphics, memes, slides etc. It is a kind of content that may or not include texts but has at least one visual element that captures the imagination of the eyes and mind.

Today’s digital marketer must embrace visual content marketing because the competition is tough and the attention span of the average audience of visitor is short. With a good quality video or photo, for example, the content marketer can easily penetrate the human emotion and win over the target audience.

The following are the more glaring reasons for using visual content marketing by most digital marketers.

The brain processes visual content better and faster than text-based content.

Visual content is more appealing and shareable in social media

Visual content has better conversion rate because it tells, shows and explains a concept better than texts.

Visual content makes 93% of all human communication, thus it becomes easier to capture the imaginations of the audience.(according to a post shared by Hubspot)

The audience or visitors stay longer on the content because of the appeal of its visuals.

With visual content you can express and differentiate your brand

Types of visuals popularly used in content marketing

There are different types of visuals that can be used in content marketing. These can be used individually or combined to give the expected results. These visuals include:

photos or images

videos

infographics

slides

Memes

screenshots

With the above types of visuals, you can start creating content that would be hard to resist by your target audience. Nevertheless, if you want to make your visual content marketing stand out from the crowd or competition then you must ensure the visuals you use are:

⇒ Attractive – It must be attention grabbing

⇒ Understandable – It must communicate ideas or concepts clearly

⇒ Engaging – It must be “tweetable”, “shareable”, “commentable”, or “likeable”, etc.

⇒ Memorable – It must be pleasing to the eyes and evokes emotions for the reader

⇒ Relatable – It must relate to texts and concept shared.

Visual content marketing is on the rise and we should be taking advantage of it. An infographic shared by SEOONECLICK recently revealed that in 2015, 40.5% of marketers published visual-rich content, while this increased to 53% in 2016. It is expected that in 2017, more publishers are going to embrace visual content.

The question now is this:

Are you using visual content in your blogging or online marketing?

How is it impacting your blogging or online marketing goals?

93 COMMENTS

  1. Hi Sunday,

    You made a lot of strong points in this article about visual content that I haven’t considered.

    I haven’t really thought of it this way but you are right, visual content should form a major part of ones blogging or content marketing strategy going forward.

    With the definition of visual content including images, videos, graphics, memes, etc, it goes to show that even text-based content can’t be complete without the visual aspects.

    To answer your questions:

    > Are you using visual content in your blogging or online marketing?

    Yes I am using visual content but without as much prior thought or consideration as you explained in this post.

    > How is it impacting your blogging or online marketing goals?

    For how it is impacting my blogging or online marketing goals, I’d say positively.

    For example, the 7,500+ words massive post about How To Make Money With Resell Rights that I recently posted on Kingged, included a lot of the visual content you talked about in this post.

    And the visual content definitely made the article more powerful 🙂

    Here’s a link to the said article, for who haven’t read it:

    26 Incredibly Superb Ways to Make Money Online With Resell Rights Products
    https://kingged.com/how-to-make-money-online-with-resell-rights-products/

    Awesome discussion post yet again, Sunday. Thanks for starting this.

  2. Hi Sunday,

    Visual content is that which readily evokes emotions. At least, the visual sensors would be attracted to it and this may lead other parts of the body take action.

    An effective visual content appeals to the psyche of the visitors and it shows concepts better than telling it!

    I do use visual content in my posts to effectively increase content success!

  3. Hey Sunday,

    I’ve heard showing someone how to do something is more productive than it is to tell them.

    When it comes to visual content, it not only appeals to the eye but also they’ll get a better understand of the topics you convey.

    I’ve started using visual content a couple of months into blogging, and now I use it more than ever.

    Lately I’ve been getting a lot more comments, although most are spam, but it’s been a big surge. Especially for the fact that I’m promoting a lot more than before.

    So from my perspective, visual content gives your blog post more character and drivers better rapport that strengthens your connection with your audience.

    Great topic Sunday! Have a great weekend!
    Sherman Smith recently posted…How To Build Trust And A Loyal Following With Your BlogMy Profile

    • Hi Sherman,

      I am glad you have been getting positive results with visual content. The surge in traffic you are getting for your promotion could be a function of the visual content you now use more.

      Yes, visual content ‘shows’ more than plain text. Readers get better understanding of a concept or topic when images, videos or graphics explain such!

  4. Hi Sunday,

    I know when learning a new skill I prefer videos over articles. I feel they are easier to pay attention to and I DO feel like I know the author better than just reading an article.

    Creating video content can build better relationships.

    As far as blogging, relevant images spice the article up but also make it more digestible.

    Copywriters discuss how too much text without any white space can be overwhelming to the reader, I think adding relevant images too also makes the text less overwhelming.

    I know having your article setup to display images on Facebook and Twitter will also increase the chances of getting your information read.

    If your image is attractive it will catch the eye of the reader before the headline! So, I would think having images in your posts and tweets are crucial too…

    Thanks for another great discussion Sunday.

    Have a good weekend my friend,

    John

    • Hi John,

      Indeed, too much text without white space can be overwhelming for the reader. This equally applies to texts without images or videos.

      Videos help explain a concept better especially for new topics. Many a times I visit YouTube to learn about concepts and ideas some bloggers tried to explain with their posts.

      For blog posts that already have videos and images, the bloggers would prepare to have a surge in engagement and subscription!

  5. Hi Sunday,

    The power of visual content cannot be ignored. I do see great bloggers insert videos and images in their content.

    I often spend more time with such posts.

    It goes to show that with visual content, engagement is increased and conversion would increase as well!

    So, to achieve online goals faster, it becomes necessary to improve visual content!

  6. Hi Sunday,

    Thanks for sharing this awesome post about visual content. There are lots of takeaways from it. My best is where you have stated what we must do for our visual content to stand out from the crowd. These include:

    ⇒ Attractive – It must be attention grabbing

    ⇒ Understandable – It must communicate ideas or concepts clearly

    ⇒ Engaging – It must be “tweetable”, “shareable”, “commentable”, or “likeable”, etc.

    ⇒ Memorable – It must be pleasing to the eyes and evokes emotions for the reader

    ⇒ Relatable – It must relate to texts and concept shared.

    Thanks again for this post! Its worth bookmarking!

  7. Hi Sunday,

    This is yet another interesting discussion you have set in motion. I think a lot of people would appreciate the fact that visual content is vital for online success.

    It must be fully deployed for increased engagement and ultimate conversion. What matters at this point is that the content marketer must be strategic in delivering visuals in content.

    There is perfect timing and audience so we can increase the effectiveness of the reach.

    I am sure many readers would appreciate the fact that you delivered this piece with simplicity!

  8. Hi Sunday,

    Its pretty interesting seeing you have shared a topic that means so much to me.

    Recently, I have decided to up my writing game by including links and visuals.

    I think the advice you gave on how to stand out with visual content readily makes my day. Thanks for this wonderful piece!

  9. Hey Sunday,

    Visual content is now trending. Its results are remarkable. Achieving marketing goals with it is awesome.

    One must understand that there would be boost in interest for any piece of the content that has the right image or video.

    Attention grabbing with interest pricking will definitely work well with visual inclusion. I have seen lots of content with the right visuals enjoy boost in traffic.

  10. Hi Sunday,

    The use of visual content to achieve online marketing goals is effective. I have seen many successful blogs with good visual content.

    An example that readily comes to mind is quicksprout.com by Neil Patel. In most of the posts, images and charts are used to explain concepts.

    Blogs that are springing up should get inspired to copy such sites! At least, they should copy the visual content tactics exercised by such websites!

  11. Hi Sunday

    Yes, I can see how visual content is increasingly important when publishing anything online. I have observed myself how I respond to the type of imagery used in sales letters etc. This is also revealed by the popularity of Pinterest and other such sites that rely almost exclusively on images.

    I think it is especially good when the images clearly enhance the other content and reveal that the writer has given somethought to placing the images.

    This is something for me to give more attention to

    Thanks for the post.

  12. Hello Sunday,

    You are very right about importance of visuals.

    I personally don’t like trying to read an article, particularly a long one, which doesn’t have pictures. Such articles are just too boring, and kinda hurt my eyes just seeing lots of texts after scrolling several pages.

    Visual content should definitely form a major part of everyone’s blogging and/or content marketing strategy in 2017 and beyond.

    Thanks for this important post.

  13. Using visual content the right way is a very crucial tactic in my strategy.

    By featured images created using Canva and Pablo, and other image editing tools online, I am able to compel more of my audience to read my content.

    Also, I ask help from a designer to summarize my post into an infographic so I can share it on Pinterest for more social shares and traffic.

    Christopher Jan Benitez recently posted…The Top 100 Content Marketing Tools You Should Use Before You DieMy Profile

  14. With how much more interesting articles are to read now which have visual appeal, I can’t help but wonder how old articles were even read at all, which didn’t have visual appeal.

    I definitely prefer reading content now with some images, memes, videos, and the likes. They all add to making it easier to read and more interesting.

  15. Hi Sunday,

    I agree with all you said here.

    Visual elements like images, videos, graphics, memes, slides and the likes all help make content easier to read and better to understand.

    I now see why we easily got bored with reading lecture notes and research papers at college.

    It’s a big surprise though, if research has shown that the brain processes visual content better and faster than text based content, then why do scholars and others who should know better not use them in scholarly papers and stuff?

  16. Hey Sunday,

    I am a lover of content with lots of visual. I consider it of great quality. I will stick with a visual content over a bland or blank post any day. This post has come at the right time.
    To answer your question, I simply use Canva and related image editors to create fitting images for my posts. YouTube is my top choice source of related videos for my post.

  17. Visual content catches the eye balls and is essential for any blog. When visitor lands on your page looking for the information, you have few seconds to impress him and make him stay on your site. If your site contains only textual data without images, video or infographics visitor may find your site boring and soon it will switched to some other site.

    • Hi Marc,

      You are right about how boring a piece of content would be without visuals. Visitors have short attention span and it becomes important to use the most engaging visual content to catch their attention at the shortest time.

      Thanks for leaving your thoughts on this topic!

  18. In fact, the power of using visual content can’t be denied — I`m really interesting in your tips Sunday! Thanks so much for sharing.

    Personally I’ve been using Canva for a few months now for creating all my visual content for my social media activities and my blog posts.

    All my best,
    -Omar

  19. Hi Sunday,

    I’ve been guilty of not having enough visual content on my websites. And after reading through your post, I feel like an utter fool for not doing so.

    It makes sense. Visual content like screen shots, memes, videos, etc, all stand out and stand a better chance of people staying on your site longer..

    After all, not everyone feels like reading endless text. It’s true, our brains process visual things better than text.

    Not to mention the attention span of your average viewer is limited.

    Thank you for giving me some ideas to brainstorm going forward.

  20. Awesome and very informative post.

    Yes I’m using visual content specially for the social media content also called memes and I use it with Instagram as it’s make a good exposure with my content and grab visitors attention it’s really the new era of content that will help us a lot with IM career.

    Really useful and helpful points.

    Thanks
    Abdelrhman

  21. Hello Sunday,

    Thanks for this important discussion post.

    You are right about the importance of visual content for content marketing.

    I am guilty of scrolling down quickly on any content which doesn’t have visual elements. It’s just too boring to read such content, why even bother.

    And the content with visual elements hold my attention, even when I tried to scroll quickly I usually stop when I get to the interesting images, videos, graphics, memes, slides etc.

  22. Hi Sunday,

    You are so very correct with this post even without the stats you shared. I don’t like reading plain test at all.

    Visuals elements make all the difference and make it much easier to read and enjoy content online.

    I am sure the number of marketers publishing visual-rich content has increased from 53% today.