This might be you right now:

You have set up a blog using the right domain…. you have set up a super-fast and secure host, the perfect CMS platform and a well optimized blogging theme.

In addition, you now publish content with variety of word count and you often combine visuals like images, videos, infographics, memes, and charts with the texts to ‘show’ readers the essence of what you are explaining.

More so, you take time share your blogs posts on social media, in blogging communities and every other place experts have advised for promotion.

After doing all these things, your stats and ROI are still nothing to show and write home about, especially with regards to traffic and conversion.

Since you have been investing TOO MUCH and seeing little or no result, you would doubt whether blogging for business is truly worth running, right?

Well, your cause for doubt is founded, especially as you peak into those analysis. However, while some still suck at blogging, others are actually making money blogging. One of the things that successful bloggers do is that they run their blogs like a business!

You may raise an eyebrow to this fact and demand that I explain what I mean by that. Luckily, I am going to explain in the details below.

What Blogging Simply Means

Blogging is simply a way of communicating online. It is the act of reading, writing, editing and sharing messages through online journals known as blogs. Blogging can be used to communicate information about a service or product that would result in income for the blogger and satisfaction for the buyer/reader.

Blogs that are used for business are those that offer service/product and use their blogs to pass along important information, usually for free. Many blogs are published online. Some are purely for fun or entertainment while others are used for business.

Blogs can be set up separately with blogging platforms like WordPress, Drupal, Typepad, Joomla, Blogger, etc., or can be created within a website.

Running Your Blog Truly as a Business

If you want to make money online with your blog then you must start blogging for business. Successful bloggers do and recommend the following tips for running a successful blogging business:

♦ You Should Set Goals and Plan all Your Blogging Actions

You need to establish goals and plan your actions when it comes to blogging. You must not research, write or publish on a whim.

For instance, set goals for the topics you are blogging about and plan the steps to reach those goals.

If you are blogging about a specific product you want people to buy then you must plan and define the audience, establish the best way to reach the audience, research and set the right price, and make plans for customer support.

The point here is that you need establish what to achieve with every action and take steps to follow through.

♦ You Must Have the Design and Pages of Your Blog Properly Organized

Business blogs are properly organized like offline businesses. You must design your blog in a way that would make others see it as a business. There should be ‘departmentalization’ of the pages so that visitors can easily get the information they want.

A business blog must be organized to have the Home, About, Service, Contact, Customer support and Landing pages, etc. There must be clear-cut demarcation of what each page offers and what the visitor should expect from it.

In addition, linking and inter-linking of pages must be functional to make for easy navigation.

♦ You Must Always Give Your Visitors Human Touch and Support

One of the reasons many blogs fail is that the bloggers are mechanical. They fail to put in a human face in the blogging business. The customer would prefer to do business in a blog where he would feel connected with owners.

You must provide a human support system to address questions and concerns of visitors who want to buy your product. A strong customer support system is necessary and the service must be 24/7 to meet the needs of the customer.

Luckily, there are many tools like autoresponders, chat software, and contact forms that can be effectively installed and that would assist you in communicating and responding to the concerns of customers as humanely possible.

At this point, it is also important to avoid blogging without using your real or branded name. Having your photo or face in the author bio would also help your course.

♦ You Must Get to Know Who Your Target Audience Is and Market to Them Accordingly

Offline businesses and corporations have research and development department. The R&D department is known for improving product quality in line with the needs of the audience.

Successful bloggers are also researching their audience to know their needs. They begin by creating the perfect customer persona. They define the name, gender, age, income, geography and other demographic details of the customer.

Understanding who the customer is will help the blogger create the perfect service or product that would appeal to the customer. Your blogging for business success should research the ideal customer and provide him/her with the perfect product or service.

♦ You must keep Learning new things about your product, the industry, and your competitors

You must always be ready to improve on your blogging business. Be open to new technology, new strategies and new ideas. Understand the current industry trends and study what your competitors are doing.

Constant learning and development will help you meet the blogging needs of the customers every point in time. Blogging for business is a continuous system, therefore you must be prepared to learn and apply what it takes to become successful every now and then. Following successful blogs would be good decision you must never ignore!

 Conclusion

If you are blogging but not getting enough ROI then you need to reconsider your approach to blogging. The above tips can help you check on what you are doing now so you get to know if you are still on track. You can become successful as a blogger if you truly setup and run your blog as business.

So, are you TRULY running your blog as a business?

47 COMMENTS

  1. Dear Sunday, thank you so much for these tips. It’s definitely feels demotivating not seeing much results after spending so much time on a blog.

    I never thought in such a way that blogging is a way of communicating. May be, if we try to think in this way, we could probably know how to blog and what to blog.

    Thanks again for the post, I think I may have blogging goals and plan for my blog to think about. 🙂

    HonWai
    HonWai recently posted…What List to Build when You Get Started? – Part 2My Profile

  2. Hi Sunday,

    I always enjoy your discussion posts and learn a lot from them.

    I agree with the need to set blogging goals and do all the activities you explained. No doubts they will help bloggers get better results and earn more with their blogs, enough to replace day time jobs.

    But what if one is just blogging for the fun of it, or just as a hobby, without caring whether it gets any result or not?

    Not everyone cares to get any result from blogging or follow any set out pattern.

    Is this necessarily a bad thing for such bloggers?

    • Hey Jerry,

      A good question you have asked here. The answer to your question should begin with the realization that the target of this discussion is for those who want to use their blog to make money online. This set of people must be ‘business minded’ with their blog since they want to use this channel to keep generating income.

      Surely, there are those who blog for fun and its necessary they want to earn from their blogs. Their main purpose of blogging is to fulfill their passion. Its not necessary for them to follow a particular pattern.

      However, whether we blog to make money or for fun, following a particular pattern or being strategic about it would help bring better results – in traffic, income, or response to call-to-action!

      Its not a bad thing for such bloggers to follow a pattern but they would be better off with plans!

      Thanks for reading, asking and responding 😉

  3. Hi Sunday,

    I am starting a blog and you gave me a lot of good advice to follow.

    One thing that seemed important is to truly know who your audience is and to create a profile.

    It got me thinking that once you get a blog up with some content and enough traffic you can use Google Analytics and Webmaster Tools.

    With these you can find out whether your main audience is male or female, what country they’re from…

    I think you can even find out more personal things like income, jobs etc…

    I also run a blog that I’m not trying to earn an income from but is one of my passions.

    I do set up goals as I am still trying to reach an audience and impact them. So a lot of your principles still apply.

    Thanks Sunday for another interesting discussion.

    Have an awesome week!

    Take care,

    John

    • Hey John,

      Yes, before starting a blog, one must know the audience and the demographic details. With the right information at hand, it becomes easier to channel all strategies for profitability.

      Running a blog as a business takes a lot of plans and implementations. The approach to it should be different from what applies to running a fun blog.

      We must bring in our “business mind” when it comes to running a blog for business! This is the only we are going to make head way with it!

  4. Hey Sunday,

    This post will change the direction of many who are struggling with their blogs.

    For me, it was revamping my goals and taking immediate action on them.

    For example: I use to write a blog post once a week and comment on 6 blogs a day, 5 days a week at the least. This was good and it got me over the 1,000 visitors/month hump.

    Now, I blog once a month, focus on putting more quality into my blog post, changed the message to focus on a specific topic, focus on promotion 80% of the time, and only comment on about 7 blogs a week. Now I’m getting between 5,000 and 7,000 targeted visitors/month.

    Granted, there are other things that I need to change, but this is a positive direction so far.

    Thanks for the share Sunday! Have a great weekend!
    Sherman Smith recently posted…Boost Organic Traffic Through Keyword Placement And Analytic ToolsMy Profile

  5. Before reading this and other similar posts, I have just being ‘blogging’ with the hope of making money. But I lacked strategy. However, with the advise you gave and the tips you have shared, I now realized what I have been missing.

    Thanks for this awesome post. It has made to have re-think on what it takes to make money blogging.

    I am now putting things in place to have my blog operate as a business!

  6. Hi Sunday,

    I must confess, I have not been running my blog as a business. I just blog away with any trending idea and expect to make profit from it. After going through your post, its not surprising I have not been making the desired progress. However, I am now set to reverse my approach and start running a through online business.

    Thanks for this amazing discussion!

  7. Hi Sunday,

    You are very correct about this: You Should Set Goals and Plan all Your Blogging Actions

    You need to establish goals and plan your actions when it comes to blogging. You must not research, write or publish on a whim.

    For instance, set goals for the topics you are blogging about and plan the steps to reach those goals.

    If you are blogging about a specific product you want people to buy then you must plan and define the audience, establish the best way to reach the audience, research and set the right price, and make plans for customer support.

    The point here is that you need establish what to achieve with every action and take steps to follow through.This is a tip that every blogger who wants to succeed with business must adhere to. Goal setting must be smart and timely. Every tactic and strategy or action must have it!

  8. Hi Sunday,

    Your blog post is worth bookmarking. Many people that wants to make money online just blog without goal or plan. If there is a clear goal and plan then making money would be easy.
    A business blog is that which includes the best plans for success. Thanks for sharing this awesome post!

    • Hey Amit,

      Sure, without having a goal, making money online would be like a hit and miss event. Enduring prosperity doesn’t work that way.

      A blogger who is serious to make money online must start doing things like a business-minded person. This is include setting real goals!

  9. First very useful post with such amazing pillars to become a solid business blogger.
    Second I just closed my blog after I turned to another business model as I didn’t get the results that deserve keep blogging for making money, but I think I may get it back applying those pillars to see what will happen as I’m seeing a lot of gurus out there making passive income and this is with just blogging but in professional way .

    Thanks
    Abdelrhman

  10. Hi Sunday,

    I enjoyed this discussion, particularly the answers you gave to some of the questions. My best answer is the one you gave to Jerry when he asked what if one is blogging for fun, not for business.

    “whether we blog to make money or for fun, following a particular pattern or being strategic about it would help bring better results – in traffic, income, or response to call-to-action”

    I’d say if most bloggers read this post and really think about how they are running their blogs, they will get better result.

  11. A really good and useful post with some important points many bloggers forget sometimes.

    “You Must Always Give Your Visitors Human Touch and Support”

    Some bloggers get so focused on SEO and pleasing the search engines that they forget whom they’re really writing for – the human visitors to their site. The blog must serve the audience first and foremost.

  12. Since I first found your content on this site, I have never failed to walk away with some gold nugget. This is the case with this post. After reading this post, I checked my blogs Home page to make sure it was “organized”. To my shock, I had forgot to add the “More” tag which allows for a brief summery of the post on the home page. I quickly Re-Oranized my home page and it looks wonderful again.

    Secondly, I liked your point about “You must keep Learning new things about your product, the industry, and your competitors” To keep up with this, I have incorporated my “learning” time with my blog comment posting.
    I visit a site for research (or just relaxing reading-yeah I read blogs for fun LOL), I am sure to leave a comment on the persons blog. Now, not only have I gained new insite into a particular topic – but, I have began the network process (connecting with the author through commenting).

    Thanks for all your wonderful tips and advice.

    – Bubbie
    Bubbie Gunter recently posted…Permission Based Marketing Strategies For BeginnersMy Profile

  13. Hello Sunday,

    I enjoyed the human touch aspect you mention in this article. I think that makes a ton of sense. Customers like to feel they’re talking to an actual human. If they feel some kind of human connection, they’re much likely to trust your content, or anything you’re actually selling on your blog.

    Learning how to target your audience is definitely also an important step you outlined here. Well done, sir.

    • Hey Tom,

      Yes, infusing human psychology into marketing makes a ton of sense for success. Every marketer or content producer must appeal to the “human” psyche to attract buyers. Trust is a great success motivator and it is important to develop it by improving human touch!