Deep inside every Blogger yearns to be recognized as an authority Blogger in the Blogosphere. Secretly everyone knows that when that happens – Business Magic – always accompanies it.
Translated, it means that when one is recognized as an authority (good to great) Blogger, the Blog site begins to earn the site owner money in different ways. Hopefully a great Blogger can live a life of (relative) freedom when compared to the 9 to 5 corporate grind.
Oh! – I say (relative) freedom, because the journey to becoming a great Blogger requires a lot of discipline and hard work. The difference is that you can do this hard work completely on your terms and specifically because you enjoy doing it. Your blog site will then deliver you a comfortable living income.
Let’s take a close look at what is a – Good Blogger.
A good Blogger is not necessarily a good writer. Writing is just a single activity. You take an idea, then write an article around it.
Blogging is certainly not just article writing. Blogging encompasses a ton more elements, very different from writing. Without these elements the Blogger and Blog/site will simply fail.
Quite apart from being decent word-smiths Bloggers need to:
- Learn to engage with and network with other bloggers
- Master the art of online promotion, using digital marketing and social media marketing
- Do strong brand building
- Attract followers and subscribers – consistently
- Have a strong business sense
- Focus on turning pro at some point in their Blogging career
- They must learn how to make things happen for their site visitors
- Use time management so that they use their most productive times in a day to Blog
And so much more..
With this in mind, here are signs I’ve figured out which indicate you are not a good Blogger.
You’re not publishing great Blog posts regularly
While this may come as a surprise, I’ve met a whole lot of Bloggers who started off churning out Blog posts (of not so hot quality) twice a day for about two weeks which quickly petered off to one Blog post (not so hot quality) in two weeks.
Unfortunately if you do not publish high quality content regularly, your site visitors will soon forget about your Blog/site completely. There is a mind boggling amount of choice available to site visitors today. Keeping site visitors coming back for more, definitely requires publishing high quality content regularly AND knowing what is bringing the site visitors to your blog site.
Here’s a tip. If for any reason at all you’ve not published for a while, do not publish a – Sorry I’ve not published for a while – type of post. All too often site visitors will not notice your absence unless you tell them, then anything can happen. Just get back to publishing as though nothing happened.
Your time management is actually hurting you
Time management is definitely for everyone else OR only for those who have gigantic workloads, heck no, time management is really necessary for you.
Time management can make you a ton more effective at Blogging, especially on your journey to being recognized as an authority Blogger.
A Blogger needs to do several tasks in addition to just crafting a great Blog post. Trying to keep all of these tasks in your head while creating epic Blog content and publishing is impossible.
It is a really inefficient way of ensuring that all necessary tasks, which must run in parallel with creating your Blog post, get done.
For example, writing a great Description for your Blog post in under 150 characters. Which gets delivered to search engines by your Blogging engine (perhaps WordPress).
Creating at least three great tags for each Blog post. Creating small snippets of content, mapped to various Blog post headlines for publishing on various social streams where you have a presence and so on are some of these tasks.
Choose some time management technique that works for you. Whether this is a simple Excel worksheet or Google calendar with all the necessary tasks documented according to their hierarchy.
Alternatively, you could purchase a sophisticated, custom built, all bells and whistles, Blogging calendar software. Bottom line, choose something and go with it. I assure you this beats holding everything in your head hands down, every time.
You have very few or no blogging friends
When you try to make magic happen alone, it’s breathtakingly harder to achieve success.
- Having a large friendly helpful network of fellow Bloggers is necessary because:
- You can Email them about your awesome new Blog post
- Participate in joint ventures with them
- Promote each other on your social streams
- Guest post on each other’s Blog/sites and get great exposure
- Promote their products or services on your website to gain from affiliate income
And so much more..
Build a dependable network in your area(s) of interest and you will see some very positive things happening around your Blogsite.
You’ve never been asked for a guest Blog post
If your Blog posts are well written, and provide helpful, actionable content to your site visitor, then it’s very likely you’ve been approached to write a guest Blog post for a display on a fellow Blogger’s site. People notice great writing and always reach out with opportunities.
If you are crafting great work in a popular vertical niche, you should get offers like this every now and then. Remember to help this situation along by providing an easy way for others to get in touch with you. Have a – Contact Me – form prominently accessible. Respond immediately whenever anyone gets in touch irrespective of how busy your day is.
Search Engine Optimization for your Blog posts is a puzzle to you
Bloggers new to the Blogosphere often consider SEO irrelevant. Big mistake. Good Blogging has an interwoven relationship with SEO. Good bloggers accept this fact and go on to learn how to do this perfectly. Honestly, what’s the point of crafting superlative content and then just not being concerned about promoting this content via search engines?
Each of your Blog posts must have standard SEO processes applied to it. SEO processes are very simple to apply to Blog posts. Crafting a great Meta Title, Meta Description and a few other issues is something every Blogger needs to learn about, come to terms with, and become brilliant at it.
Google provides unmatchable organic traffic. Your Blog/site with benefit hugely if you play by the really simple rules of search engine optimization.
Your most popular articles remain a mystery to you
This is really about knowing what is drawing site visitors to your website. You really have to be intimate with they are doing on your blogsite.
If you do not know what’s popular, how will you continue to create more of it? Isn’t it a little pointless publishing posts unless you know that what you are writing is catering to the needs of and is interesting to those visiting your Blog/site?
I’ve known too many Bloggers who add Google Analytics code to the blog site and subsequently never ever log into their GA to check out what’s happening on their blog site. Their excuse, they do not know how to read and understand the ton of free analytics that Google offers, which can be a bit overwhelming at the start.
Google has excellent training videos for just this. Put aside one solid hour each day, 7 days a week and learn from the Google video for free. A lot of the statistics Google offers are based on plain old common sense. Stuff that every authority Blogger must know about what’s happening on their blog site. It’s not rocket science by a long shot. There are several good training programs on Udemy as well as other popular online training sites, just Google for them and you’ll find a ton of free or very modestly priced online GA training sites.
Install and use free WordPress plugins like All-In-One-SEO or Yoast. (Yoast is my favourite and what I use on my Blogsite). These, easy to use plugins make the addition of search engine optimization processes to individual Blog posts a breeze even for the most technically challenged Blogger.
What’s happening on your site is definitely – On going – work. Check your GA stats every day, every week, every month. Expert them to an Excel spread sheet and spend time interpreting the information. Then create a publishing schedule for the next month that include similar, helpful, actionable, articles of interest to your site visitors.
You have no comprehensive plan for your growing your blog site
Good Bloggers are in it for the long haul. That is really the only way to becoming an authority Blogger respected in the Blogosphere.
Bad Bloggers don’t seem to understand this. They churn out multiple Blog posts, mapped to multiple categories, without any thread that links Blog posts together, which adds measurable value to the site visitor.
As a blog site owner you must have a plan of action for growing your blog site, otherwise your success as a Blogger is pretty shaky.
Here are some things that must be included in your plan for growing your blog site.
- A Blog post publishing schedule
- Keywords around which appropriate Blog posts will be crafted
- A list of blog sites where it would be great to guest post
- A list of products you want to create
- A list of products chosen for promotions as an affiliate
- A list of joint venture projects and their execution schedules
- A goal your Blog/site should achieve in 12 months time
Add the above information to an Excel spreadsheet, or M.S. Word file, so that you can keep going back and tweaking this when necessary to make your Blogging goals materialize.
I’ve just given you just a few examples, feel free to add or delete from this as your Blogging experience grows and you notice the magic that is happening on your Blog/site simply because of your systematic planning and execution.
That’s it for my list of signs that you’re not a good blogger. Feel free to comment and share your own insights. What would you add to this list?