Amanda Clark

  • It’s a familiar plight: Your friend has posted something candid and revealing on Facebook—maybe something about a sick relative or a tough situation at work. You want to offer your support, to let them kno […]

    • Good discussion post.

      I think it’s still too early to tell about these new reactions.

      From what I hear most people are still using the same like button they were previously using, somewhat ignoring the other love, anger, sadness, “wow,” and “haha” buttons.

      It could be that they can’t just be bothered or change is still hard, or as is always the case, they are in a hurry and it’s just easier to click the usual “like” button and be on their way to another post, video or whatever else they usually do online.

      Marketers will likely benefit a lot from these new reactions, as they get new insight into how users really feel about their content and brand.

      It’s good though that these new reactions won’t change the algorithms, as confirmed by Facebook. But maybe that will change when they have data to work with.

      What would have changed the algorithm right away would be if Facebook unveiled the much talked about “dislike” button.

      Talking about the dislike button, let’s wait and see when or if Facebook will ever unveil it. That’s the button that will get everyone talking, particularly marketers.

      • [Admin has just bought Kevin Ross a $5 glass of cold beer or hot coffee for this very helpful response]

        $5 will be sent to your Paypal account by end of the week.

        Thanks a lot, for a very valuable response!


    • Hi Amanda,
      While its welcoming to have these new emotions, I will agree that its still early to know the full impact of these innovations to social media marketing.

      Businesses that utilize Facebook can go for better target marketing after assessing the emotions that are popular.

      You nailed it with your summary that it provides new opportunities for better customer service and better ad targeting.

      Indeed,there is no need to panic but these emotions must not be completely ignored as they can help provide better information on the who, what, and why and how of the audience.

    • Hey Amanda,

      I think these new responses are good. The like button absolutely wasn’t appropriate in all situations.

      We’ll have to see what this means for their algorithm because a like was definitely important to the reach of a message. Will it be the same if you click a sad emotion? Facebook may say so right now, but I’m not so sure about the future. I’m sure Facebook is watching every bit of data right now. Time will tell…

      As an advertising platform, it’s most likely beneficial for marketers (and might even be a big reason they adopted it). Facebook gives users of their advertising platform a lot of data to target users and I’m sure this will be one of the things they’ll be able to benefit from.

      – Jasper

    • Hi Amanda,
      Its cool you have shared this information about the new ’emotions’ introduced by Facebook.

      How did I react to the Facebook new emotions? Well, its a welcome idea because it provides for better appeal and attraction than the simple ‘like’ button and the likes!

      However, I recommend testing the ’emotions’ to compare search results before giving it a kudos!

    • Hi Amanda,

      I am pretty aware of the Facebook’s new emotions, and I agree that the modulated reactions will go a long way to improve better ad targeting for businesses.

      However, these emotions should not be forced on users to that they would be in control to interact and understand what state of mind the marketers are!

      As for how Facebook algorithm would impact on this, its still early to say. Time is of the essence here since it seems like Facebook is not too sure how long this service would remain.

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