It is important to be attentive to feedback from customers/visitors/clients. This will go a long way to improve the relationship that exists.
However, the mechanism or strategy for taking user feedback is often ineffective with some bloggers and its really time to reconsider the offer.
The 11 hacks shared here are in order. At least, each tells of an option that can be implemented by marketers to know that their visitors or customers are feeling about their product.
A response to feedback is vital to improved conversion. Some of the hacks discussed here are new to me e.g. the use of Exit Intent survey on the checkout page, updates from CEO and heatmap.
To make the most of feedback, it becomes necessary to make feedback mechanisms easier.
For some businesses, it is not easy getting feedback from users/customers. This is common with brands that don’t even provide avenues for feedback to be attracted.
Therefore, to ensure a regular feedback is generated from users, there should be provision of comment box, encouragement of feedback by asking, and responding to the minutest feedback.
If users don’t feel encouraged, they would not leave feedback on your blog.
Nevertheless, the 11 feedback hacks discussed here are revealing. I completely agree with them!
An awesome post, I must remark! 😉 Many brands never get to know the importance of feedback but I guess they would change their perspective after going through this piece.
There are many options when it comes to “hacking” feedback from users. It is important to choose the option that readily suits the needs of a particular business.
While some brand may like to go for one particular hack, it might be useful to combine two or more for maximal engagements and conversions!
This was an awesome post. Not only was the information critical and highly relevant for existing products, it is useful for anyone planning to launch a new product.
My essential emphasis for success in business in the Internet age is to “ASK THE CUSTOMER/PROSPECT WHAT THEY WANT, THEN GIVE IT TO THEM.
A number of years ago a well known Internet marketer described a sales process that “virtually guaranteed” success by using that exact ask/give model.
He ran a short series of AdSense ads promoting an ebook on parrot care and training.
When, the ad traffic came to his site it encountered info stating he was writing an ebook on parrot care and training and would give a FREE COPY of the ebook to anyone willing to complete a short survey regarding parrot care.
In the survey he asked what topics would the respondents like to see covered in the ebook.
The marketer then outsourced the content creation and graphics.
The content freelancer was presented with the results of the survey and directed to fulfill the wish list of the respondents.
The ebook, on it’s own parrot care site, proceeded to sell for a net profit of about $1,800 PER MONTH!
Ajit, four of your hacks:
-1- Usability testing tools
-2- Create Feature request forums
-3- There is a subreddit group to validate your design
-4- Regular product updates direct from the CEO
. . . .are variations on the concept of “ask them what they want and give it to them”, but they are after the product creation stage.
Implementing any one of these four would be valuable, and using all four would be monumentally strong.
Thanks again, Ajit, for one of the best posts EVER on Kingged, and one which I have bookmarked for future reference.
[Kingged.com has just bought Robert A Kearse yet another $5 glass of cold beer or hot coffee, to say THANKS, for this very helpful response]
$5 will be sent to your Paypal account when the next mass payment is made (usually within a week from now).
Thanks a lot, for a very valuable PARTICIPATION on Kingged.com!
Very valuable blog post here!
Customer Feedback and just feedback in general are so important to the success of any business!
Especially in the direct sell business model.
As technology evolves (rather rapidly), User Generated Content is becoming the most important part not just for any business but for every business.
Testimonials and feedback are so powerful, they really can boost up the statistics for your entire business.
For an instance, in the Case B that you have shared here – a simple change in design and format made the company Millions!
I mean, come on!
If that doesn’t say it all about taking feedback very seriously, I don’t know what else can!
I think after the Case B this post hit the spot for the new business owners 😉
One of the best tools, for a website to see what is working best, is the Heatmap Tool. I use that type of tool on my blogs myself.
Sumome has such tool and it is very handy. It really makes a big difference when you take the time to track clicks, and where your visitors go when on your site.
Of course, you will need to give this tool some time and also make sure to drive as much targeted traffic as possible – while you are testing.
You really want to make sure you get a good amount of test results.
The design of your website and learning from your visitors is something I always talk about. This is one of the most common aspect that most new website owners really underestimate.
One great guy who really understands such psychology behind this is Derek Halpern. This guy knows his stuff when it comes to Paying Close Attention to Customers and Visitors.
If you are building your own website, for your business, to expand and attract more customers, a healthy combination of such tools like Heatmap, Split-Testing, and Human Psychology – will boost up your numbers to the sky!
When you really know what your customers want, and also what they are more comfortable with, you can do a lot more for them. And this will always result in an increase in profits – but not necessarily revenue.
You see, when you implement such tips here, you will find out that you can make a lot more money from the same amount of people.
An amazing example is the Case B that you have shared.
I love that example man! haha…
Thanks for sharing this – it is an epic and valuable topic, indeed.
Keep up the great work Ajit!
Have a fantastic weekend! 😀
This post makes a lot of sense. Why invest a lot of money trying to promote something that no one wants?
You give some great examples of ways to get honest reviews of your product or service. I like the idea of the heatmap. It shows what people are gravitating to on your page.
I also like the idea of going to the coffee shop and just simply asking for some honest feedback.
Of course just have a blog where people can interact with you is a very easy way to get extra feedback.
Thanks for you post Ajit. Have an awesome week and be blessed!