9 Tips For Introverted Solopreneur Bloggers To Create Productive Goals


Ok you’re not that social!

Not just from going to different social events, but also on social media.

You have a bunch of extroverted solopreneurs telling you constantly that if you’re going to be successful then social media is your number 1 choice.

You tried it, but it just doesn’t feel like you “Fit In”

You probably made a New Years Resolution to be a bit more outgoing and less of a bore to our extroverted dominated world.

But then again you feel like a fake.

You also want to build a home business so that one day you have that golden option of quitting your job.

You discover that Blogging would be your perfect ticket, but there comes some strings attached to blogging and that is to become more SOCIAL.

Although it would be great to build a social following, you may feel like using Social Media may be your only ticket to success.

But being very social on social media is for some people and not others.

There are other avenues you can take and focus on besides using Social Media. 

What are they?

First, you need to figure out your goals before you do anything, and these goals will be aligned with who you are.

In this post I will discuss creating goals that are aligned with you and what you’re trying to accomplish as an introverted solopreneur blogger.


“The secret of life is to put yourself in the right lighting. For some is Broadway lighting, for others, a lamppost desk” ~ Susan Cain

First let’s make this clear!

You are not 100% an introvert!

If you’re blogging, then you have some characteristics of an extrovert.

You want the world to see what you wrote, but yet you’re not “loud” about it.

Do you really have to be that “loud” in order to be noticed?

Or is it best to be in the right places with the right people?

And, as far as the right people, who are they and how can you attract them?

When it comes to blogging, this is vital to really get you and your blog noticed. The way that you brand yourself and who you brand yourself towards is the spark that’s going to get things going.

Now social media is a great way to engage others who are in your target audience and build trust, showing how competent you are with the information that they’re interested in.

But the key is that you want to become a “go to” person for specific personalities that are aligned with who you are and your content.

Social Media is a great platform but it’s not the only platform that can be used. You want to be on platforms that you feel are aligned with who you are instead of forcing yourself to “put up with” trying to succeed on platforms and strategies that are not..

This is why having goals that are aligned with all that is you and your blog is more important to establish than to just focus on social media or any type of platform before going into action.

Blogs Are An Introverted Solopreneur’s Open Diary To The World

We all have our favorite writers.

Especially in the blogging world. There are certain bloggers that resonate with each one of us so well that it feels like they’re always talking directly to you.

It may seem like you can relate to each of their stories consistently.

And at the same time there are a lot of people that can relate to you.

As an introverted solopreneur, we don’t like to express ourselves to everybody, which is why in an ironic way, blogs are an introverted solopreneur’s open diary to the world.

A vital goal is to find people who are similar to you.

When you can consistently do this, you start to build an audience that can directly relate to you well and vice versa.

And you do this by just being your unique self.

But lets get further into more detail of goals that’ll help bring great results to your blog while you’re being your unique self.

Figure Out Who You Want To Target

It’s very clear that you really don’t want to chase people.

That’s just too much energy for you to put into.

Especially if you were to put forth the same energy on Social Media.

Yes, being social on social media isn’t your thing.

But one thing you can do is be the Target that your potential audience is looking for. Wouldn’t it be great if you can just attract the right people to you?

This is why having an “About Me” page is vital when it comes to your blog.

You want your potential audience to get to know who you are and what type of content you will deliver for them. This will filter out the ones that can’t relate to you and your content so you can attract the ones that are really intrigued by the information that you share.

Click Here for my About Me page to get a good idea of how to set this page up for yourself.

Also, it would also benefit you to figure out who you want your target audience to be.


With this idea, it will help you on what topics to write about as you’re being your unique self.

In This Post I give you 7 ways to define your target audience. When it comes to your target audience it comes down to their problems and solutions that you provide for them.

Come Up With A Message That Will Pique Their Interests

You’re overall message is going to be directed to a specific target audience.

The message will encompass what you’re blog is going to be about and will aid in attracting the audience you want to come to your blog.

We’re in an era of positioning your content to a specific group of people versus back in the 1980’s where mass marketing was the epitome of what marketing is.

The great thing about the internet age is that paid advertising is much cheaper and you have the convenience to expose your content to a world wide audience.

But now days, you want to keep in mind that your audience can go directly to the type of blog that correlates to their situation.

This is why coming up with a message that is aligned to a specific audience would be a great personal branding move that will prolong the life of your blog.

Make Sure Your Blog Posts Correlate With Your Message To Build Return Visitors

Having a cohesive blog is important.

Each time you want to write a post, the goal is to in some way, form or fashion to relate each one to your message.

This will give search engines an easier time comprehending your message and each topic linked to it so that it can figure out what type of traffic to send to your blog.

You also want to keep in mind that you want to stay consistent with your blog posts for your target audience.

With this in mind, the goal is to not only attract more of the audience you want to target, but also to build return visitors.

Having a nice following will give you the social proof needed to build strong trust. Especially whenever you promoting products and services.

When it comes to marketing, showing how competent you are and the information you publish is key to give your blog and your personal brand a strong foundation.

Publish Blog Posts With Instant Executable Solutions

Don’t you hate it when you come across solutions that will take a lot of time to set up?

Especially if your time is very limited to give full focus on your blog because of work and family.

If you’re in this situation then your target audience may also be as well.

We all want to solve those irksome riddles of problems instantaneously, so why not put out content for your audience that can be easily implemented without taking much time.

As a result of consistently doing this your blog following will start to grow with people who are looking for quick and easy answers.

Also, there’s no denying that we all want instant results whenever we find answers to our problems despite the fact that in the back of our minds we know that it may take time.

But contrary to the reality of how long it will take, we can still play the protagonist to our target audience.

Instead of just sharing solutions that will take time, why not from time to time give them executable solutions where they can see instant results.

There are a plethora of plugins, tools and strategies that your target audience can use where they can start seeing instant results and build from there.

It will give them a strong start for any goals that they want to accomplish and as a reward you’ll become an authority as someone that provides quick solutions.

Have Dialogue With Your Commenters

Like I mentioned before, you’re not 100% introverted.

It may be your dominant trait, but if you’re blogging, then it shows that you have some extroverted traits.

And when you’re visitors leave genuine comments it shows how valuable your content is to them.

Whenever you get comments, you definitely want to reply to them as soon as you can.

This shows that you appreciate your visitors for taking the time to come to your blog, reading it, and  leaving a comment.

Do you have to leave a really long reply? Not necessarily.

But you do want to be personable and on top of that, it’s a great alternative to social media.

With this is mind, you don’t have to feel awkward trying to fit into the social media crowd Instead your audience will come to you which leaves you room to be more comfortable within your own environment whenever you reply to their comments.

Come Up With A Plan Of Action For Promotion

Blogging is a great way to personally brand yourself.

But also you must be able to promote your blog so that your audience know that you exist.

This is the step that many bloggers tend to not take seriously.

They create content, publish it, promote for a few days, and maintain the same routine over and over again expecting to get better results each time.

But it really doesn’t work like this unless you already have a big following.

You want to come up with a plan of action that allows your blog to be seen on all four corners of the blogging world by your target audience.

Remember the goal in this sense is to make yourself and your blog the target that your potential audience is looking for.

When you have your blog posts referencing to the main message of the blog, leveraging an everyday promotional plan will allow you to get more of the targeted traffic needed to keep progressing.

If you’re looking for tools and strategies to promote your blog posts, in the post How Can Solopreneurs Promote Their New Blog Posts I give you 10 Strategies and Tools you can utilize to get more traffic back to your blog.

Use Blogging Communities As An Alternative To Social Media

There are many people that can instantly connect with a lot of people within their niches through the use of Social Media.

They have this magical sense of building rapport with people as though they’ve known them since their grade school days.

But for others of you, it may not be that simple.

You feel awkward, and it doesn’t come naturally with you. As a matter of fact you may feel like you’re forcing yourself just to say a simple “Hello” to others.

A great alternative to social media would be the use of Blogging Communities.

With Blogging communities you can connect with others in more of an indirect approach.

You write a blog post, publish it within the blogging communities, and wait for comments so you can reply to them.

One tactic that helped me to get this going was going to other blogs and leaving comments. Not only did I get replies, but also the more serious bloggers came to my blog post to reciprocate the same.

With consistency you can build a nice following as you and others within these communities support each other making it a win/win for everyone.

I also listed 5 blogging communities you can use in the post How Can Solopreneurs Promote Their New Blog Posts.  

Monitor Your Traffic Stats By Using Tools Like Google Analytics

You can create your goals but there are times where you’ll have to do some modifications to them.

There’s no use of doing the same thing over and over again expecting to get better results within a certain limit of time.

When you’re not progressing with your blog, you want to figure out why?

For example, there may be some blog posts that are getting better results than others.

So the question is how could you determine this?

To do this, you want to use analytic tools like Google Analytics.

This tools allows you to see which blog posts are performing well, why other’s are not, shows you which sites are giving you the most traffic, the average number of visitors coming to your blog per month, and much much more.

There are different metrics you can use, which are different measuring statistics within Google Analytics that allows you to measure your blog’s performance.

On the post What You Can Track Using Google Analytics For Optimization I show you different metrics you can use to see where your blog stands so you can come up with ideas of how you can improve your results.

You may also want to test and see how each of your blog posts are performing wherever you share them online.

You can get clues as of what sites or groups on social media is giving you the best traffic versus others.

If you use paid ads, you may also want to see which ads within your marketing campaigns gives you the best results.

This would be another great utilization of Google Analytics to see what ads or social media groups you want to focus more on and you can achieve this via Google URL Builder.

In This Post about Google URL Builder it gives you the opportunity to set up unique URLs for each of your blog posts and ads so you can see what sites and social groups to focus on online. This tool actually is connected to Google Analytics so that you can see the results of link you create.


If you’re dominant trait is introversion, it doesn’t mean that your options are small.

You may get intimidated by those extroverted bloggers who seem like they have the world in their hands.

But you know what?

They’re doing what works best for them as you will do the same.

And one mindset change is to think of yourself as the target in order to attract your target audience.

Using the strategies and alternatives here will definitely give you enough leverage to not feel so intimidated by those successful extroverted bloggers.

You just have to be consistent with these strategies as well as track the performance of your blog posts.

These aren’t the only strategies out there but they will definitely give you a head start.

Now It’s Your Turn!

Are you an introverted solopreneur blogger looking for alternatives to improve your blogging results?

If so, has these tips give you any ideas of how you can improve?

What have your results been lately and what have you done about it?

For all of you who are progressing with your blogs, do you have any more tips you like to share?

Please share your comments below and share this post with your friends. I look forward to reading them!


  1. Hello Sherman
    Great post ! It was very insightful and very helpful. All 9 of your tips are very relevant and helpful. This post has inspired me to make a couple of changes in how I do my blog promotion. I think a lot of people would benefit from reading this post and use it as a check list. Again thanks man for this value- packed post and have a super weekend

    darrellantonio recently posted…37 Really Cool Sites with Awesome FREE Stock Photos !My Profile

  2. Hey Sherman,

    I think that we will achieve greater success if we understand who we are and apply the right blogging strategy the trait that so dominates us.

    Personally, I consider myself ‘an introvert’ but I align with what you emphasized that as a blogger, there is no 100% introverts.

    Aligning the set goals and rules to meet target audiences’ needs with personal trait would be quite productive.

    So, knowledge and application of discovered strategic needs of target audience is what solopreneurs and bloggers need to create productive goals.

    The nine tips you have shared are in order!

    • Hey Sunday,

      Trying to follow others based on who they are and not trying to align yourself with your blog and marketing is one reason why so many fail.

      Especially for all of us introverts who only try to follow the advice of extroverts. We all have great ideas in trying to achieve success, but there are a lot of strategies that aren’t really aligned with who we are.

      It’s very true that no one is either 100% introvert or 100% extrovert. We all have a bit of each in all of us.

      It’s very important to align ourselves with the right goals, make ourselves the target which will allow our target audience to find us.

      Thanks Sunday for sharing your insight! Have a great week!
      Sherman Smith recently posted…9 Tips For Introverted Solopreneur Bloggers To Create Productive GoalsMy Profile

  3. Hey Sherman,

    I couldn’t agree with you more on this “Blogs Are An Introverted Solopreneur’s Open Diary To The World”.

    Introverts should not be ‘shy’ when it comes to blogging. They must fully express their inner strength though blogging.

    I think if the tips shared in this post are followed meticulously then introverted solopreneurs would truly achieve success as bloggers!

    • Hey Celine,

      Blogs are definitely an introverted solopreneur’s open diary to the world, which makes it a great option to be successful in business.

      As you said, it definitely gives all of us a chance to fully express our inner strength where we can build our personal brand and be considered an authority.

      I know there are many introverts that feel like they don’t have any other option except to “force” themselves to do extroverted activities, but there are always other strategies that can be utilized that’s aligned with who they are.

      Thanks for stopping by Celine! Have a great week!
      Sherman Smith recently posted…9 Tips For Introverted Solopreneur Bloggers To Create Productive GoalsMy Profile

  4. Hey Sherman,

    Indeed, these tips have provided me idea on to become more productive with blogging goals!

    Although, I cannot say I am actually an ‘introvert’ but the ideas learned here are so real and practical that I can as well recommend them to anyone.

    I want to add that blogging forces one to communicate and connect. Hence, solopreneurs must never shy away from any engaging opportunity if they actually want to become successful!

  5. The introverted solopreneur blogger may not find ‘being social’ palatable but he/she doesn’t have a choice if he must succeed as a business.

    Creating productive goals as an introvert could be challenging, but it is possible.

    Hence, I agree the tips you have shared. My best takeaway is the tip on using Blogging Communities As An Alternative To Social Media.

  6. Hey Sherman,

    Productive goals should be embraced by anyone who wants to become successful online or offline. For the introverted Solopreneur blogger, this is a must!

    However, nature of ‘introverts’ may seem to demand less interaction with others but as long as the blogger is in a business of satisfying customers, the introvert inclination must give way to acceptance.

    Customers don’t care much as the ‘how’ of a product or what trait the presenter has, what they care about most is the benefits they would enjoy from the use.

    So, the introverted solopreneur blogger must embrace every available step needed to create productive goals!

    • Hey Amit,

      We all need productive goals that will align with who we are.

      There’s going to be some type of interaction whether directly or indirectly. The fact of the matter is you we all have to build trust among our audience no matter if we’re extroverted or introverted.

      And as you mentioned, you definitely want to get across the benefits of how whatever product or services you promote to your audience in some way, form, or fashion.

      Developing productive goals that will embrace who you are and your plan of action as far as marketing.

      Thanks Amit for your input! Have a great day!
      Sherman Smith recently posted…9 Tips For Introverted Solopreneur Bloggers To Create Productive GoalsMy Profile

  7. Introverts should do what works best for them. This is important because productivity can be achieved when the strength of a trait is harnessed.

    For the solopreneur introverted blogger, steps must be taken to identify what works best for increased productivity.

    The interactive methods – content or personal contact – must be laced with convincing facts that will help the audience make faster decision!

  8. Hi Sherman,

    My personal opinion is that introverted solopreneur bloggers should be open to connect with others if they are to succeed. They must find a way to connect with customers, colleagues, and clients.

    The system of connection for each category must be the one they are familiar with. Thus, social media and blogging communities are good points to start!

  9. Hi Sherman,

    These are very useful tips – for both introverts and extroverts!

    Solopreneur bloggers with introvert traits must understand that to become relevant, they must communicate features and benefits to respondents, audiences, prospects or customers.

    So, it is no longer question of whether engagement is necessary or not, it is a question of utilizing skills and the trait to help solve people’s problems.

    Indeed, the tips you have shared can help the introvert make decision and take action for increased productivity!

  10. Hi Sherman,

    I found this post very useful for those who are into solopreneur blogging.

    My friend just started such type of a blog being quite introverted, and I just passed your post to her for reading as I’m sure it will be helpful for her.

    My friend is writing posts about very sincere and soulful topics about the inner world of a man, and what’s the most interesting, she decided to delete her social media accounts to communicate with her readers only in comments under her blog posts. She explains that she would like to have a dialogue with her readers, but not just chasing likes. How would you evaluate her decision?
    Krystsina recently posted…Top 30 Manchester Coworking Spaces for Your StartupMy Profile

  11. Being an introvert doesn’t mean you hate people. Its just that you have a way of expressing and communicating your feeling.

    A Solopreneur blogger with the introvert trait must not be afraid to explore the strength of his personality in becoming productive and making money online.

    I agree with the tips shared here for introverts. The blogger must “Make Sure that Blog Posts Correlate With the Message To Build Return Visitors” and the there is planned strategy to always dialogue with commenters!

    • Hey Carl,

      You’re right about introverts not hating people. I would say we’re a bit more cautious on who we express ourselves to.

      We shouldn’t never let blogging or other types of marketing intimidate us. There are too many options of strategies now days that will align with our personality trait.

      When it comes to blogging, it definitely starts off with the message and each blog post that correlate with the message. When you consistently do this, then you will get an audience that “gets you” as well as you with them.

      Thanks for stopping by Carl! Have a good one!
      Sherman Smith recently posted…9 Tips For Introverted Solopreneur Bloggers To Create Productive GoalsMy Profile

  12. Hi Sherman,

    This is another powerful post you have shared for online marketers. Indeed, Solopreneurs that are introverts can be creative to increase their productive goals.

    The trait of introversion should not be an excuse to blog without increased productivity.

    One of the areas which brings about quick success to bloggers today is social networking. Introvert bloggers can also socialize the way extroverts do to achieve blogging success.

  13. Hi Sherman,

    I really liked your approach to blogging. I have never thought of my attitude to running a blog like that before.

    The separation to extroverts and introverts when talking about the blog is both unusual and so logical that I will for sure follow the guidelines you proposed in the post.

    I especially liked your thought about making shorter posts that contain just the key facts you want to share with your readers. I believe that introverts will do just that, and, maybe, this style will be close to readers that share their inner nature.

    However, I see that high perspectives stand in front of clear and concise posts, but it can be dangerous for traditional blogging. Won’t it kill the blogs and detailed articles with the authors demonstrating the art of writing in general?

    • Hey Helen,

      It depends on your audience.

      As long as you write clear and concise posts that relates to your audience is really all that matters.

      It could be long are short, but as long as you get to the point or make it easy enough for your readers to get to each point you make then you shouldn’t have anything to worry about.

      This is why using an analytics tool like Google Analytics, despite your shares and comments, is a great way to see how well your blog posts are performing and decide from there.

      Your audience may want to read short posts contrary to my audience. So it all depends.
      Sherman Smith recently posted…9 Tips For Introverted Solopreneur Bloggers To Create Productive GoalsMy Profile

  14. Man, i absolutely love this!
    It really speaks to me, let’s put it that way.

    I always loved to write, but i didnt quite get “why” i loved it. Over the years i came to realize that, well, this is my way of speaking to the world.

    I have a soft tone, I enjoy staying indoors more than being outdoors, and i appreciate life’s simple pleasures (as opposed to being spontaneous and adventurous).

    Overall, my introverted nature has helped me become a better blogger, because how else would i communicate otherwise?

    You truly hit it out of the park with this one, Sherman.

    Elvis Michael recently posted…Three Phases Self Published Authors Go ThroughMy Profile

  15. Sherman,

    When I read this, I felt like I was looking into a mirror.

    Nice to meet a fellow introvert! 🙂

    I loved your advice here. As introverts, we have our own ways to handle social networking and relationships, and they’re not ‘wrong’ ways to go at it – they’re simply different than extroverts’. (It’s a little upsetting when people say we hate others : ( We really just need quiet to function, especially if in addition to being an introvert, a person also has mental conditions like high sensitivity or Asperger’s; I could be one of these two, but currently still undiagnosed)

    Defining a target audience helps a lot to focus blogging and marketing efforts.

    Replying to blog comments is wonderful and it is sometimes the start of fond relationships, but it can drain an introvert’s energies when comments come in big number. I can’t handle more than 10 comments a day, so the times I got more I replied to those the following day(s).

    Automating some outreach (with templates) also helps to fight social anxiety and can be easily customized.

    I shared the post on Twitter last night, Sherman. 🙂 Love it!

    Luana Spinetti recently posted…Google Penalized You? Here Are 6 Traffic Alternatives So You Don’t Have to Come Back (Ever)My Profile

    • Hey Luana,

      It’s great to meet you, my fellow introvert!

      We sure do handle things a bit different than extroverts. Yet we’re considered to be abnormal. But on a contrary, we tend to connect with people more beyond the surface and we don’t need to get approval from others to know that we’re doing something that’ll bring us results.

      When it comes to blogging and our home business, defining our target audience is a must.

      But how us introverts go about connecting with them works well with our unique strategies. Replying to comments is a great way, and I can understand how overwhelming it can be beyond a certain number of them. I have to put it off to another day myself.

      Automation is another way to working smart for us. We can set it and let it run as long as we’re keeping track of the traffic that’s coming and making those necessary changes.

      Thanks Luana for stopping by! Have a good one!
      Sherman Smith recently posted…How A Good Bounce Rate Is A Great Indicator Of Targeted TrafficMy Profile

  16. Hi Sherman, thank you so much for sharing these tips! I’m really glad that I found this post.

    I’m one of the introvert who try to be more outgoing. Because that’s is what I heard the most, to be successful we have to build connections with more people. The more people we know, there will be more resources that we able to access and help us progress.

    I’ll definitely taking your advises, and hope to learn more from you to become a better introvert blogger 🙂

    Thanks again!

  17. Hi Sherman,

    I like this article too. You gave good advice that can be applied no matter your personality type but especially for introverts. I will be looking at your articles that you link to, especially the one on finding your target audience.

    I can see how important that can be for finding solutions to problems specifically related to the target audience but for also choosing a writing style that doesn’t clash with them.

    I also liked the idea of consistency in your topics and how this tells the search engines the type of visitors to send your way.

    I definitely will be coming back to check out some of the other articles and the one you recommended in our previous conversation. I especially need to learn how to best implement Google Analytics.

    Thanks for sharing my friend. Look forward to reading more articles.

    Take care,


  18. Hey John,

    I’m glad that you found value in this article.

    It doesn’t matter what your dominant personality is. There’s always options when it comes to internet marketing via Blogging.

    Blogging is one of the best solutions to branding yourself and growing a home business. Especially for introverts.

    It’s good to get familiar with Google Analytics. This tool will help you stay on the right path to optimizing your blog and other sites you might use.

    Thanks for stopping by! Have a great week ahead!
    Sherman Smith recently posted…How To Build Trust And A Loyal Following With Your BlogMy Profile

  19. Hi Sherman

    That’s a well written and planned post! I particularly resonate with the points about planning promotion, having immediate actionable content and connecting with commentors. As someone who doesn’t have much natural interest in social media, the planned approach is much more appealing.

    I am also finding that I need to focus my attention on very few (in most cases one or two) social media platforms so as to maintain quality interaction and also my own personal interest.

  20. Hey Sherman,

    I really like what you write. I’m a bit more on the introvert side myself. I probably only truly open up to my girlfriend, and when I’m writing. That’s it. So, you bring up some very sound advice and really helpful for all of us introvert bloggers out there.

    Using blogging communities are very clever, for anyone actually, not just introverts. What you said there is something everyone can apply.

    Good read.