The logo is the face of your business. Each business entering for the first time in the market has the need to be recognized in the shortest possible time. For this reason, the logo is one of the first elements to be taken into account. Following certain rules can help to create a high-impact logo. Below you find 8 tips to create a professional logo to increase your brand reputation and beyond. [bctt tweet=”The logo is the face of your business. So be very cautious while making one. More tips shared by Erik @ Philipscom” username=””]
1. Build the Perfect Logo According to Your Target Audience
The first thing to keep in mind when you want to create a logo that can effectively advertise your business is to give the designer (or at least to those who should be charged to create it) a clear image of your market and your potential customers. You’ll need very detailed information about your target audience. Only in this way, in fact, it can be designed a logo that is consistent with your business goals. This element should be able to last in time. For a company, being able to maintain unchanged its symbol for several years is the best way to become recognizable to consumers. Even in this case, the choice presupposes a fairly thorough and detailed knowledge of the mission at the base of the company itself.
2. Get Inspired and Avoid the Most Common Mistakes
You need to find the right inspiration if you want to choose the perfect logo for your business. To do so, there are some effective tricks to help you during the entire creative process. Of course, you must first understand the strategies of your competitors, thinking about how to improve their decisions. If not exactly better strategies, it is important that your choices are different, to stand out. Then, focus on the message you want to convey, considering your target audience. Try to visualize a possible benefit that the consumer will have approaching the services or products of your business. It’s also necessary to think about the name of your company, so to decide if it’s the case to focus on an image or just a text.
3. Talk to a Professional or DIY
What’s the best way to get your logo designed? Once the idea is established, you must decide whether to create the logo on your own or to contact a design agency. Usually, the first choice is the most common one, especially if there are not sufficient resources to invest (but not always this option turns out to be the best one) In particular, those who have not a good experience in graphics programs would do better to rely on experienced hands. The initial investment will result, in fact, in higher future revenues through a more efficient logo. “Never depend on a newbie logo maker, he or she creates a hell out of it and everything goes out of control and you will not get the output on time. This is an experience faced by the Philipscom site owner Please check out the Tip # 2 in this regard and closely watch the logos created by a newbie.” (Added by this website owner) And if you don’t want to hire a professional studio, there are many freelance designers who can complete the work at highly competitive prices (back in 2010, the logos for my first websites were all created by a 5$ Fiverr gig). If you decide to do it yourself, you will need to use vector graphics programs. The most widely used software is Adobe Illustrator, but Inkscape is also an excellent alternative. [bctt tweet=”Never depend on a newbie logo maker, more logo designing tips shared in this guest post by Erik Emanuelli” username=””]
4. Combine the Right Colors
A key element to consider is the color. Many are, in fact, the researchers that have established colors have a direct influence on the purchase decision of a person. There is talk in this regard, the “color psychology.” Just take a look at the most popular corporate brands to realize the importance of this topic. You will find, for example, that red color is one of the most used in the logos of the companies operating in the food (it is considered a color capable of stimulating the appetite). Blue, however, is often used in institutional logos. Yellow appears in the logos of various oil companies (it is a color that immediately brings to mind the energy) and gray is one of the favorite colors from automakers. A common tip is to not use more than three colors within a single logo. This will avoid confusion in those who see it and, at the same time, will allow having a better performance in the case in which the logo should appear in a print made in black and white.
5. Choose the Perfect Font
In addition to colors, it is essential to decide the most suitable font. Just think about the famous Coca-Cola logo, right? If some logos are only text, others combine the symbols of characters. Therefore, it is essential to exactly understand the relevance of the font according to your business nature. For example, when building a logo that has a symbol in it, you should use a very simple font (such as Serif or the San Serif). In some other cases, companies decide to get a fresh look using 3D logos, which three-dimensionality is made effective by squared characters.
6. The Value of Simplicity
When designing a logo it is good to avoid the abuse of many special effects that graphics programs provide, for example:
- floral patterns.
If one or two effects can be a great way to build a unique logo, using too many will end up creating just confusion, pushing away the interests of potential customers. Furthermore, a logo should be able to be included into a defined shape (for example, a square). Finally, get rid of unnecessarily complicated details. Aim to simplicity. A clear and clean logo will have a better chance of being remembered. [bctt tweet=”A clear and clean logo will have a better chance of being remembered. Check out more tips on logo making ” username=””]
7. Make Your Logo Lasts Over Time
Evaluate whether the font you choose will be easily remembered in the mind of the potential buyer, or at least in the memory of those who had the opportunity to see it. Indeed, there are many logos that are now part of our every day, so as to make recognizable even at great distances (think about Nike and Apple). Most of them are characterized by a great simplicity although they are unique and original. Also, you should consider trademarking your logo and business name, as it will protect your business in future.
8. Adapt Your Logo to Your Market
Many suggest that a logo, especially when it has to be chosen for a company operating in a saturated market, must be able to transmit an image of strength and, at the same time, getting the trust of consumers. The first aspect is true in some cases, but not in all. It is more important that the logo is considered as a strong impact by your potential customers, not necessarily by the developer (people have different points of view). [bctt tweet=”Few tips that will allow you to create a recognizable logo, allowing your business to have a better chance of success.” username=””]
These are just some tips that will allow you to create a recognizable logo, allowing your business to have a better chance of success. So, what do you think? Have you created your logo or have you hired someone else to do it? If you have experience in this field, please leave your suggestions dropping a comment below! Thanks Phil for yet another opportunity given to me to interact with your readers. Regards Erik.
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