7 Ways Microsoft’s Acquisition of LinkedIn Can Skyrocket Your Online Business



On Monday, June 13, 2016 an announcement was made about a huge acquisition. It was the acquisition of LinkedIn (the professional social network) by Microsoft (the software giant).

The acquisition was worth $26.2 billion and was made in cash. This was big news and one that is still generating a lot of reactions.

For both Microsoft and LinkedIn, a new phase in their existence has started. Thus, users of both platforms are now provided with new realities for their business.


Although one remarkable announcement that I find interesting in the deal is that LinkedIn’s management, operations and identity is still going to remain the same so that users won’t have to worry about how this change will affect the way they interact and do business on the social network.

Online business owners would be concerned about how this acquisition will affect their online business and networking.

While there have been assurances from Satya Nadella and Jeff Weiner (CEOs of Microsoft and LinkedIn respectively) that the acquisition will strengthen both of the businesses operational and growth outlooks, there is need to outline what this acquisition truly mean for your online business.

Watch Satya Nadella and Jeff Weiner Talking on Microsoft acquiring LinkedIn


7 Ways The Acquisition Can Skyrocket Your Online Business


1. You can easily integrate into Microsoft’s Dynamic CRM tool

If your business is already utilizing LinkedIn then you can easily integrate into Microsoft’s Dynamic CRM tool.

This means that the LinkedIn CRM integration is poised to help provide you a platform where you can easily find and connect with other professionals or experts working in similar projects as you.

This way you have better chance of interacting and working with influencers in your niche.

2. You can reach out to an expanded target audience

The acquisition means LinkedIn professionals or online businesses using the professional social platform can reach out to an expanded target audience.

They can now leverage on the over 1 billion users Microsoft by promoting, marketing, advertising and selling across Microsoft’s products and services like Skype, Windows, Office, Bing, Edge, Active Directory, Calendar, Outlook, etc.



3. You can be empowered to create customized advertising and sales options

The acquisition can empower professionals to create customized advertising and sales options. This is made possible by the now integration of online based Office 365 suite and the LinkedIn networks.

The Dynamic CRM and the LinkedIn’s Sales Navigator would readily set this opportunity in motion.

4. You have the opportunity to tap into possible further growth of Linkedin

Online business owners will now see this acquisition as an opportunity to tap into the possible growth that LinkedIn is set to experience.

There is now going to the creation of a unified professional profile that enriches trusts and branding. This could serve as a signal for growth.

5. You have the opportunity to utilize Microsoft technologies to improve your business

The acquisition is set to provide online business owners with workable insights on how to utilize various Microsoft technologies to run their business.

LinkedIn’s dominant teaching tool Lynda.com can be leveraged to provide these insights.

6. You can use Linkedin’s Sponsored Content to reach more people

There is the opportunity of online businesses that utilizes the LinkedIn’s Sponsored Content to reach out significantly to the huge database of Microsoft’s users.

This implies reaching out to more people, gaining more traffic and enjoying better convertible opportunities.

7. You are provided with more tools to drive ad inventory

The acquisition means that online business networking would now be provided with tools that will drive increased inventory for Bing and LinkedIn ads.

There would be better support for display ads, retargeting, mobile digital advertising, and Sponsored content or Native ads.

Ultimately, the better experience of seeing LinkedIn ads integrates with Skype, Bing, and Office 365 can create more revenue for marketers.


So, these are my thoughts on what the acquisition of LinkedIn by Microsoft means for online business networking. Indeed, new opportunities for growth and profit have been created but only time will tell if these could truly be experienced by networkers on LinkedIn.

Even Bill Gates Says Microsoft Can Make LinkedIn as Successful as Facebook

For now, let us be hopeful that things will work out and that we are provided with a better professional social networking tool for business success.


  1. Hi James,

    The acquisition of LinkedIn by software giant Microsoft truly means a lot for online business. For one, Microsoft can provide the tool and LinkedIn can provide better reach.

    At the end, it would be good to see that online businesses are leveraging their offers for success.

    Microsoft is big and so is LinkedIn. I sincerely welcome this acquisition because it will help me integrate both of their services!

  2. Hi James,

    This is an amazing post. You truly brought more revelations about what the buying of LinkedIn meant for businesses.

    I can’t wait to enjoy to easily integrate into Microsoft’s Dynamic CRM tool. Connecting with experts will go a long way to help my business become more successful!

  3. One of the most interesting news I have accessed in recent times is that of the acquisition of LinkedIn by Microsoft. Although I took the news with mixed feelings but nevertheless I was glad that the deal was closed.

    Both companies are power houses in their domains, and I think an integration of their resources would result in bigger things for the brands and customers!

    Only time will truly tell what this acquisition means but for the mean time, it is good to project the possible outcome in the nearest future!

    Thanks for sharing this post James!

  4. Hello James,

    I knew about the acquisition but didn’t think of the way you have, with this post.

    You have provided some interesting aspects of how this can help anyone’s online business.

    Microsoft has the money and team to make Linkedin even better, but it’s good they are going to keep things the way they are at Linkedin, rather than changing things around.

    Thanks for sharing this post.

  5. Hi James,

    I really like how you presented this post.

    You didn’t just talk about the acquisition but presented videos showing what the parties had to say about it and what the big guy, Bill Gates, thought about it.

    The ability to now be able to leverage on the 1+ billion Microsoft users is a really big deal, thanks to this acquisition.

    Thanks for sharing.

  6. Hello James,

    I did hear about this acquisition of Linkedin by Microsoft but never thought of these 7 advantages of the acquisition for online business.

    With Bill Gates saying what he said in the video you showed for this acquisition, it means it is a serious one by Microsoft and I think they will make the best of it, to get a return on their investment.

    This only means better days ahead for Linkedin.

  7. I guess time will tell if Microsoft buying Linkedin is a good thing or not.

    As for Linkedin it has been going downhill for the last 12 months in my opinion. My feed is constantly full of bogus job offers, clearly from people just looking to grow their connection numbers. It’s actually quite concerning how many people post to these fake adverts with an “interested” or “view my profile” reply.

    I have moved to Australia from the UK and I can think back to how helpful linkedin used to be, I was able to get many many contacts in Australia before my move. I hope Microsoft can get it back to the outstanding professional networking site it once was.

  8. This was very unexpected for me. Though when you think about it, Microsoft is making the same move as Google did with Google+ to get into the social media realm.

    Honestly, it’s kinda clever when I think of Microsoft the only social media site that relates would definitely be LinkedIn.

    Haven’t seen much changes to LinkedIn yet, but there will probably be massive integration with bing and their advertising platform.
    Liudas recently posted…Know Exactly What Your Visitors Are Doing On Your Site – SpyVisit ReviewMy Profile

  9. Hi James,

    That was a big payday for owners of Linkedin.

    $26.2 billion in cash is staggering.

    Microsoft is surely going to make the best of that cash spent by keeping Linkedin profitable or even making it more profitable.

    Thanks for these 7 ways to get the best from the combined forces of Microsoft and Linkedin.

  10. Hey James,

    I am of the opinion that Microsoft’s buying of LinkedIn is simply to strengthen both brands separately and collectively.

    Although Microsoft is the owner but leaving LinkedIn to retain its image will make everything look normal.

    The asset levels of both brands will tend to increase but only time will tell of the overall impact this merger to businesses!

  11. The connection between increasing your online business and the acquisition of LinkedIn by Microsoft is very glaring.

    “Two is better than one” as the Holy Books say, “… and have better reward for their efforts”- ( my paraphrasing).

    This applies readily to integration of assets. Online businesses are going to benefit from this acquisition by leveraging on better technology for wider reach!

  12. Linked in advertising could get very interesting since many professional people are still using outlook, and a lot of Microsoft applications and as things like Skype and Linked In get more reach to the corporate decision makers, it might make for a lot better advertising opportunies for the Linked in paid ads.

  13. Hey James,

    For all intent and purposes, this merger is expected to bring about better impact for businesses and the key players. We expect the best for customers of both firms and also for the shareholders.

    However, with all the strategies employed, only time will tell if this acquisition can really impact on the success of online businesses!

  14. When I first heard about Microsoft’s acquisition of LinkedIn, I thought it was just another overhyped takeovers. Having seen topsy.com acquired by Apple and then shut down, I was beginning to lose hope about this arangement.

    However, time has proved me wrong. Microsoft was serious when she tabled her bid. Very soon, we’ll start seeing the result of Microsoft’s vision combined with LinkedIn’s innovative ideas.
    Hafiz Akinde recently posted…Personal Branding For Bloggers: 10 Strategies That Actually WorkMy Profile

  15. Thanks a lot for sharing this important announcement about those both Giants on the internet technology world.

    For me as I have been online for several years now, I think that your sharing must not be neglected by others who search repeatedly for ways to expand their brand and reach more customers across the globe.

    Of course, using a combination of Microsoft and Linkedin will help you get more power in terms of doing business on the internet.

    All MY best wishes,

    • Hi Omar,

      Thanks for leaving your thoughts on this post. It is helpful!

      Microsoft and LinkedIn are both great giants. Their coming together promises greater things for Internet marketing.

      With time, we sure hope to see an explosion in the combined resources of these two giants!

  16. Hi James

    Great post and two very appropriate videos included too! That’s certainly a huge price tag to pay, but these tech companies have their own measurements as to what something’s worth.

    I must admit that I’ve been a member of LinkedIn for many years but I really haven’t paid much attention to it. I even have quite a few advertising credits sitting in my account ready to use!

    Your article has given me some ideas of actually using my account in an effective way, so thanks for that.

  17. Hi James,

    Your post was very well written and professional. I never knew how to use LinkedIn but have been thinking about how I can use it for networking.

    I am sure that since Microsoft purchased LinkedIn new and better ways to network will soon be developed.

    It’s positive that the things people already like about LinkedIn are promised not to change.

    I am very impressed with your writing skill. Good job my friend!

    Take care,