When I started my first blog, I had no idea what I was supposed to do. And the information available online was very limited compared to today. So, I had to learn the hard way.
Now, nine years and many blogs later, I would not change a thing. My mistakes have taught me a lot. The most important lesson? Success has a lot to do with your audience. You have to know for whom you write!
Of course, this is not the only thing. Here are seven more tips to create a winning blog.
1. Write About Your Passions
What do you like the most about what you do? What makes you special as an entrepreneur? Let people know what keeps you awake at night!
In my career, I have worked as a French teacher, translator, social media coach / instructor, author, journalist, reviewer, and content curator. All these occupations have given me a unique insight that I love sharing on my blog. And my readers enjoy my take on things.
Successful blogging is not just about great content. It also has a lot to do with the stories you tell.
2. Show off Your Expertise
Do you have experience in a specific field? Is there a topic on which you have done a lot of research and read extensively? Write on it!
Your blog is a direct extension of your brand. It is the perfect place to give potential customers a glimpse of what you can do for them and to connect with your audience in a more personal manner than a website.
The more valuable and relevant your posts are, the more people will come to trust and recommend you to others.
3. Be Consistent
When they get started with their blogs, a majority of people expect to generate positive results fast — tons of traffic, advertising opportunities, etc. So, when nothing goes according to plan, they give up.
“This blogging thing is pure hype,” they say before deleting their site. Which, of course, is a big mistake.
The “build it and they will come” approach has never worked, especially on the Internet. What does, though, is consistency.
No one is asking you to publish new articles five times a week. However, it is important to try and stick to a specific schedule to build excitement and loyalty around your work.
Further, stay focused on the same narrow topic. And if you become interested in covering a different one, open another blog, in order to continue attracting the right crowd.
4. Pay Attention to Keywords
As a blogger, your goal is not to attract everybody. What you are looking for is highly targeted traffic.
Writing quality articles is a great start. However, discovery in search engines is dependent upon content optimization. Include keywords in your posts to help keep your blog very specific and others find you more easily.
I am not talking about keyword stuffing here, but about relevancy.
5. Do Not Overlook Design
What is the first thing a visitor notices when they land on a blog? Its design, of course. And if it is not attractive, they will leave within a few seconds — without even taking the time to read anything.
Design plays an important role in the public perception of your work. So, make sure that the one you choose for your blog:
- Reflects the niche in which you wish to establish yourself – and not your personal tastes.
- Is simple, appealing and unique, while complementing your content.
Also, pay attention to colors. For example, blue creates a sense of calm and focus, while green evokes growth, nature and wealth. You can read this article for more information.
6. Use Your Common Sense
Stop believing the get-rich-quick schemes: Blogging alone will never make you a millionnaire.
What it will do for you, though, is open doors. It will help you establish your name and increase your reach. And in the long run, people who trust you will buy your products and / or services.
Of course, this will not happen overnight. Focus on quality and continue working hard.
7. Promote Your Content Intelligently
Many bloggers automate the promotion of their content, forget to monitor social media mentions, and rarely respond to comments.
To be effective, blogging requires a “human” presence. Sharing your posts without making room for interactions is a sure way to alienate your audience.
Remember this: It is not about you. It is about them. So, show them that you care.
Any other tips that you would like to share?