7 Blogs Every Serious Content Marketer Must Read!


The number of businesses using the Internet to reach out to their target audience is staggering. Each of these companies must be able to define a proper sustainable digital marketing strategy for their websites so that their website are found by their target market and their business income sustained.

One rather important digital marketing strategy is – Content Marketing.  This strategy is exponentially gaining popularity.  Competition is becoming stiffer and stiffer each day.  Hence, being at the forefront of the content marketing game will add real value to any Internet driven business today.

Content Marketing

Undoubtedly there are individuals with excellent content marketing skills accessible today.  That said, it takes a ton more than just creativity and great skills to be effective in content marketing.  TO add to all of this, search engine and social algorithms constantly and regularly change.  Hence content marketers must always be alert to and updated about the latest changes happening within the content marketing domain.

If content marketers are not constantly aware and well clued in to all of the changes happening within their marketing domain of choice, and adapt their content to reflect the new trends as they appear on the Internet, they will lose their relevance quickly and get left behind.

Staying relevant and keeping abreast of search engine and social algorithms changes constantly is a daunting task. Hence, what every content marketer must identify is reliable authority sites or blogs that they can tune into for knowledge and skill updates regularly and at anytime.

To help content marketers stay updated and gain more expertise in content marketing, here is a list of powerful blogs that are really worth the time set aside for reading the content they have on offer.

1. Content Marketing Institute Blog

The Content Marketing Institute (CMI) is undoubtedly prominent when it comes to content marketing training. CMI offers the best online training and certifications to content marketers who want to be a master in this field.

CMI offers practical insights and how-to guidance for both content marketing newbies and professionals. Their active community is also really helpful in identifying and sharing the latest news of changes that effect the content marketing industry.

2. Copyblogger

This site is a one-stop-shop for content marketers. Copyblogger is known for their content marketing insights. This site focuses on how to build business audience.

Content marketers must take advantage of their free Ebooks on content marketing. Moreover, Copyblogger has courses on other Internet marketing aspects that can help ensure that content marketers define the most effective content marketing strategies.

There is a Copyblogger course on copywriting. Effective copy writing is what all content marketers must master.

3. Quicksprout

For those who are having a hard time increasing traffic to their sites, Quicksprout offers pretty perfect solutions. This site focuses on providing content marketing strategies that will draw more visitors to sites thus helping companies grow their profits.

Its founder, Neil Patel, is very well-known in the content marketing industry. He has been recognized by all the institutions that matter. Neil Patel, is considered a top web influencer by the Wall Street Journal, and according to Forbes, he is among the top 10 Internet marketers.

Moreover, President Barrack Obama put him as one of the top 100 entrepreneurs under 30.


4. Hubspot Blog

Inbound marketing is considered to be among the best Internet marketing strategies today.  This marketing strategy depends upon awesome content to that consistently delivers high value to its readers, thus magnetizing targeted users and converting them to loyal consumers then advocates.

This is the specialty of Hubspot Inbound. That’s why this blog attracts a lot of content marketers who want to really sink their teeth into effective content marketing strategies, tactics, techniques and content marketing automation.


5. Heidi Cohen

Heidi Cohen’s Actionable Marketing Guide is known for providing brilliant tactics and insights on content marketing, social media, PR, branding, and blogging.

Heidi, is the Chief Content Officer of the Actionable Marketing Guide. She is also the president of Riverside Marketing Strategies, which is an interactive marketing consultancy. She has more than 20 years of experience in this industry and has worked with large companies.

From these experiences, Heidi created her blog, from which content marketers gain in-depth knowledge of effective practices of creating engaging content and building audience.


6.  Moz Blog


Founded by Rand Fishkan, Moz is a place to be on the Internet when it comes to SEO. It’s blog is one of the most reliable sources not just for improving search engine rankings, but also for content marketing.

Moz Blog provides extensive and in-depth tips, tricks, and insights for better SEO, content marketing, and branding.

What makes Moz a hotspot for content marketers is because its forums have become a hub for professional marketers, and its webinars and Whiteboard Friday series are cool and helpful.


7.  KISSmetrics Blog 

This blog provides an analytics platform that can be used not just by content marketers, but by the whole digital marketing team. Additionally, KISSmetrics helps in content marketing optimization through the insights they share via their Blog posts.

They have interesting topics such as:

  • How to start using podcasts
  • Using A/B testing and funnels for growing a business
  • How to publish content on authoritative sites

KISSmetrics has podcasts and webinars from which interested visitors can also learn a ton.


The content marketing industry is tough, highly competitive and constantly evolving. Therefore, content marketers should be knowledgeable and updated of the trends in each area of digital marketing.

By visiting and reading these blogs, you will gain expertise, and competition becomes fun, challenging and definitely productive.


  1. Hello, Ivan!

    Beginners should read blog posts from these 7 blogs. It is encouraged by lots of bloggers since they have awesome posts that everyone can learn from.

    Copyblogger, Quicksprout, Hubspot Blog, Moz Blog, and KISSmetrics Blog are my favorites. I often visit these blogging platforms so I can suggest these to everyone. Reading and visiting different blogs will indeed give you expertise; give you idea how to get through challenges and better competency in the blogging world.
    Metz recently posted…4 Reasons why Kingged.com is a Boon for BloggersMy Profile

  2. Hi Metz,

    It makes me happy to be validated by someone else.

    Its great that you like the same sites that I like. I really think these are the right sort of authority sites I must be reading everyday even if its for just 30 minutes each.

    Like you, I’ve found the information in these sites always lifts me up and educates me, without talking down to me.

    None of the queries I’ve asked have gone unanswered. That is the icing on the cake actually, when really capable / knowledgeable people take the trouble to answer the most mundane questions raised by people like me.

    Thanks for stopping by Metz. Always a pleasure to hear from you.

    I wonder if you’ve had a quick look at my Digital Marketing tutorial website, http://www.opensourcevarsity.com would love to get some criticism about its content.
    Ivan Bayross recently posted…Do You Avoid Backing Up Your WordPress Website?My Profile

  3. Hi B.R,

    I totally agree with you. No argument from me.

    You’ve correctly pointed out – Content Marketing – is a specialized niche.

    Really experienced content marketers perhaps may not get a great deal of value from all of the Blog sites I’ve mentioned.

    Kissmetrics and the Content Marketing Institute Blogs being exceptions, IMO.

    If you’ve discovered Blog sites that add specific value to content marketers B.R. please share the titles / URLs.

    I’m sure that information would be valuable to a lot of people.
    Ivan Bayross recently posted…Do You Avoid Backing Up Your WordPress Website?My Profile

  4. Hey Ivan,

    You provided a great list of sites to be more educated on content marketing and how to get the best out of it.

    In my humble opinion, I believe newbies should start off with copyblogger. If you want to be successful in blogging, advertisement, etc.. you definitely want to put a lot of focus on becoming a great copywriter.

    And as you mentioned, since copyblogger has a course, it would a great to take advantage of it.

    Besides that, I mainly visit copyblogger and quicksprouts. I haven’t visit any of the other sites although I see them time and time again! But so far I’ve gain a lot of knowledge as well as different perspectives when it comes to growing a successful blog.

    Thanks for sharing Ivan!
    Sherman Smith recently posted…Attract More Targeted Traffic With Commentluv PremiumMy Profile

    • Hi Sherman,

      I totally agree Sherman. I’ve been an old, faithful of Copyblogger. Copyblogger has an excellent Free course for anyone to get a taste of what they do deliver.

      Having great copy writing skills is also a huge advantage not doubt. That’s a learnable skill actually. One need not be born with it. I learned the skill as I tried to grow as a Blogger.

      Neal Patel / Quicksprout is another great place for awesome information on content development and marketing.

      Thanks for stopping by Sherman, always a pleasure reading your comments.
      Ivan Bayross recently posted…9 Optimization Tips For Social Media MarketingMy Profile

  5. Hi Ivan,

    There was a time several years ago I read all of these blogs and then as I transitioned more into blogging and networking I just allowed them to fall of my radar.

    However, I think I will be revisiting each one to catch up and see how their sites have been evolving and changing.

    Have a great end to your week Ivan!

    ~ Don Purdum
    Don Purdum recently posted…Why “How To” Marketing Articles and Blogs May Be a Waste of Your TimeMy Profile

    • Hi Don,ga

      Oh! your growth into an authority Blogger is pretty typical Don.

      Initially one reads / ponders the information contained in the Blogs / sites I suggested. Then as the upward and outward evolution happens, by doing some of the stuff suggested and tweaking other stuff to fit, these Blogs gradually go off your radar.

      That said, I ensure that I spend about 2 hours each week, (I use Sundays) surfing these authority Blogs for newer and interesting insights into the Blogging and Digital Marketing world.

      I always helps my mind (and my vision) reading about what other’s are doing and how they are doing it. I find it exciting to read a new perspective each weekend.

      Thanks for stopping by Don. Always a pleasure hearing from you.
      Ivan Bayross recently posted…9 Optimization Tips For Social Media MarketingMy Profile

  6. Hi Ivan,
    Its cool having this list of blogs that content marketers MUST read to keep updated and get improved on their offers.

    I am very familiar with all of these blogs except for the Heidi Cohen blog. I guess I should check it out to see what it offers.

    Content Marketing Institute, Moz and Copyblogger are blogs I get to visit more frequently. Quick Sprout, KISSmetrics and Hubspot blogs are powerful reliable resources I cannot do without.

    Yes, for those wanting to keep informed of what is going on in the content marketing domain, these blogs should never be ignored!

    The good thing about these blogs is that they publish writers who are intelligent and enterprising in content marketing sphere!
    Sunday William recently posted…Influencer marketing – how to set up a vigorous campaignMy Profile

    • Hi Sunday,

      Glad you found the Blog post useful. Always a pleasure hearing from you.

      Quick Sprout and Hubspot are two of my favourite places to learn stuff as well.

      Heidi, has a great reputation in the Blogging sphere as someone who delivers content that is really worth reading time and again. I always spend some time on her site every couple of days.

      Oh Yes, these Blogs really have excellent writers and deliver awesome content consistently.

      Thanks for dropping by Sunday. Have a great day ahead.
      Ivan Bayross recently posted…Build your brandMy Profile

  7. I love Neil Patel’s stuff over at Quicksprout. He is a content marketing master. I learned so much from him especially about infographics (which is something I do a lot for my clients).

    I don’t know why but I feel like I am the only person on the planet who does not read copyblogger. 😉

  8. Hi Dani,

    Without a doubt I really like Quicksprout. I often spend at least a hour or more reading and learning there.

    I’ve begun to work with infographics myself. I’ve discovered that site visitors are really – Visual – people and Infographics are are great way to keep them visually engaged which sharing useful information.

    Is there any specific tool you use to create your infographics?

    Do share if you have a favourite.
    Ivan Bayross recently posted…17 Must Read SEO Posts – Tips, Tricks & Techniques for 2015My Profile

  9. Good list. Among these though, Quicksprout and Moz seem to be the most popular. It’s true that you can’t go wrong with reading them for top tips on not just content marketing but other aspects of marketing as well. Heidi Cohen’s blog is new to me, I’m checking it out now. You added Copyblogger to the list, are they not more about copywriting than content marketing?

    • Hi Kevin,

      Glad you like the list. Quicksprout is one of my favourite sites as well. I always learn something of value when I spend some time on it. Never failed me.

      I really like Copy Blogger because I learned a lot about how to construct the correct English sentences there. The importance of crafting great headlines and sub heads and tons of other such stuff.

      English is not my mother tongue, I’ve learned English from a Grammar book authored by – Wren & Martin – and under the tutelage of an awesome English teacher named Mabel Anrade.

      Hence, my vote for Copy Blogger.
      Ivan Bayross recently posted…Can I leverage Blog Post Content?My Profile

    • Hey Sudhir,

      I’m happy that the Blog content added some value to you. Heidi has got a great Blog and does deliver terrific, value add content to her visitors.

      I normally spend no more than 30 to 45 minutes, 7 days a week scanning a few Blogs. If there is something that catches my fancy I’ll read through and often make notes for myself.

      That 30 to 45 minute daily education has grown me in a way nothing else has grown me.

      It’s been really worth the effort.

      Just sharing.

      Have a great day ahead Sudhir.
      Ivan Bayross recently posted…Unleash a Surge of Email SubscribersMy Profile

  10. Hey Ivan,

    Indeed, every serious blogger must take time to read one or more of these blogs every day. They readily provide the ideas and steps needed to ensure smooth blogging success.
    I do subscribe to the contents of all of these except for KissMetrics and Heidi Cohen. I guess I should also include them in my content marketing! Thanks for sharing this piece!

  11. Hi Ivan,

    There are so many super blogs from super bloggers out there. We can learn about content creation and content promotion from them. However, getting inspired reading from them is very important. The list you have provided truly is a must-read!

  12. Hey Ivan,

    I am a huge fan of Moz. The blog has very useful information and tools and tools for the online marketers. The practicality of the tips shared in this blog is worth considering for anyone wanting to be success on the Internet.

  13. Hi Ivan,

    Its cool having the list of blogs that content marketers must read. The websites listed here are quite resourceful. However, what would benefit the users the most is the application of the ideas, tips and tools recommended from any of the blogs. Practice will surely bring results!

  14. Hello Ivan,

    As a blogger, I must bookmark this take a look at all these different blogs you’ve shown in this article.

    Quicksprout looks very interesting to me. I got to take a look a close look at that one. I’m always welcome to tips and ideas to increase more visitors to my website.

    Thanks for sharing