6 Secrets to Finding the Perfect WordPress SEO Firm


Of all the sites that use a CMS (content management system), 26.6% use WordPress, popularly abbreviated as WP. The WP CMS can be customized to attract indexing by search engine bots and several SEO plugins are available to further improve ranking. If you are considering hiring a WP SEO agency, there are several factors that you should consider to get the very best.

Consider the Payment Model

There are several SEO payment models. These include monthly retainer, hourly consulting, contract service at a fixed price, and project-based pricing. The choice should be based on your particular SEO needs and your budget. As an example, if you have an in-house SEO team and you have a big project coming up, you could hire an SEO agency on a contract basis or on a per project basis. If you only need help with a few issues, you could go for hourly consulting. Most SEO agencies have the pricing models available broken down on their sites.

Consider the SEO Costs

Many website owners consider cost to be the most important factor when choosing between SEO agencies. You should know you expect to pay between $750 and 5,000 per month for a monthly retainer and $100 to 300 per hour for hourly consulting. With project-based pricing, you expect to pay between $1,000 and $30,000, depending on the size of the project. For contract services at fixed prices, prices are broken down based on the particular service you want. As an example, you expect to pay between $0.15 and $0.50 per word for SEO copywriting, ($500 and $7,500 for a site-wide content audit, and between $500 and $7,500 for a link profile audit. Essentially with all services, you expect to pay for quality service.

It is OK to be Suspicious

As is the case with all industries, some SEO agencies are unscrupulous and some are downright fraudulent. There are several warning signs that should make your suspicious.

  • Guarantees: SEO is constantly changing and results do not come quickly or easily. Nobody knows the exact Google algorithm, nobody knows how this algorithm changes, and penalties (manual or algorithmic) can come out of nowhere. This makes it difficult for a credible company to give guarantees. A good company is one that continuously works towards organic growth of your ranking using White Hat SEO tactics.
  • Instant success: Any SEO agency that promises instant results is probably using Black Hat SEO tactics that are against Webmaster guidelines and that are meant to fool search engines. Note that these tactics are dangerous since they can not only reduce the ranking of your site (which will take you months to recover), but they can also lead to a complete ban.
  • Number 1 spot on Google SERP: Getting to number 1 of the Google search engine results page sounds great, but it is not as easy as some agencies promise. You should note that there is tough competition for number one ranking and even the best SEO efforts may fall short.
  • Less than $750 per month: Your focus should be on the best services, not on the lowest costs. “Unbelievable deals” and rock bottom prices should make you weary.
  • Shady link building: Link building remains one of the most important SEO tactics. Some SEO agencies cut corners and buy links. Google only rewards links from authority sites that are built naturally and that are in your niche.


What Tools does the Agency Use?

You cannot have a successful SEO campaign if you do not use the right tools. The SEO agency you go for should have reporting tools, link building tools, technical SEO tools like Netpeak Spider and Netpeak Checker, and research tools like BuzzStream. Some of the most popular tools and plugins in the market today include WordPress SEO by Yoast, which helps you in on-site SEO, Serpstat, which helps you gather important analytics and insights from your competitor, Google Keyword Planner, which helps you in keyword optimization, and KeywordTool, which also helps you in keyword optimization. Other tools your SEO agency must have are Open Site ExplorerLinkPatrol and Rel NoFollow Checkbox.

Don’t Place all your Trust on Top 10 Lists

Some people make the mistake of placing too much belief on top 10 lists when searching for service providers. You should note that these lists are rarely unbiased and are usually manipulated to rank their sponsors high. Better ways of finding SEO agencies are:

  • Asking for references from the agencies you are considering and checking them by calling or emailing.
  • Considering longevity in the business and the experience of the team
  • Considering if the agency has previously been blacklisted by consumer protection agencies like the Better Business Bureau (BBB)
  • Google the agencies you are considering and check out their online reputation
  • Check the website’s own rankings, backlink count, community engagement, and domain authority
  • Get tips from discussion forums and reputable blogs
  • Word of mouth (real friends or friends on social media channels)
  • Credible organic rankings


What SEO Tactics are used?

Ask the agency you are considering how they intend to go about WP SEO. What off-page and on-page SEO tactics will they use? Do some research to determine what works and what doesn’t and to differentiate between Black, Grey, and White Hat SEO tactics. Go for a company that will keep you informed throughout the campaign. Avoid agencies that develops WP sites in frames, that develops the entire site in Flash, that uses hidden test or links, and that buys scads of paid links from websites you do not know. Good SEO tactics include organic link building, XML sitemap creation, loading speed optimization, responsive web design, and creation of quality, keyword-optimized content.

Hiring a pro for the job allows you to concentrate on running your business, it saves you money since you will not need an in-house team for the job, and it gives you peace of mind knowing a pro is on the job. The company you go for should optimize for Google, Bing, Yahoo!, and the other major search engines. Go for an agency that offers other related services such as remote database administration, PPC, SMM, online reputation management, and others. You should be patient because SEO takes time to bear fruits.


  1. Hello Helen,

    You are right about what to consider finding the best WordPress SEO firm. Value should be considered when it comes to choosing the best firm.

    The cost, professionalism, and results associated with the SEO firm must be a top consideration for choosing the best.

    Thanks for sharing this post. It would help marketers to explore the best of WordPress SEO.

    • Hello Sunday,

      Thanks for the comment. The key reasons why the one has to choose a particular SEO firm have to be connected with the level of professionalim demonstrated by its team and true effectiveness level proven by revious projects.

      When the business owner knows what is frequired from the SEO firm and whta type of it can produce the best result, the probability of failure will be as small as possible.

  2. Hi Helen,

    Indeed, SEO takes time to come to fruition and anyone choosing the ideal SEO company must be ready to exercise the patience required for WordPress SEO success.

    All of the things to consider before choosing an SEO pro or agency as listed above are in order.

    Many people consider cost as a pointer in choosing an SEO put this must not the only thing to affect decision making.

    Thanks for sharing this, and its worth bookmarking!

    • Hi Black,

      Thanks for the comment. I am pleased to see you liked the post. That is true: SEO requires a lot of professional knowledge and experience, and that is why choosing a firm to work with is not an easy thing. But it is definitely worth it.

  3. Before choosing the perfect WordPress SEO firm, a lot of research is needed. This goes beyond just making decisions based on the cost and tools employed. The best SEOs are those who can deliver when the time is right.

    They explore the intricacies of the complexities of the process so that it becomes easier for organizations to rank well.

    Nevertheless, being mindful of the red flags associated with fraudulent SEO agencies is crucial!

    • Hello Celine,

      Choosing a good SEO firm is not an easy thing. This process requires a lot of research, analysis and consulting. However, a lot of business owners forget about it and rely on personal opinion, experience of their colleagues or relatives, some advertisements, television, trends, etc.

      People are more likely to save time when choosing than to save money when they have already started to work with the firm. Therefore, it is hard to talk about some advanced researches and data collection when people are not even looking at previous projects or real ROI stats of the potential partner.

      This post has to explain why it is important to think twice before choosing a SEO firm to work with and gives the list of the most important aspects that have to be taken into account.

      In case these tips will be taken into account by the clients, it will seriously improve the feedback they receive and stimulate SEO specialists to improve the overall quality of their work.

  4. Of course there are secrets to finding the best in all things. When the demand is the ‘perfect WordPress SEO firm’, it becomes absolutely necessary to look at the reasons why some of the SEO firms around fail and why some succeed.

    The ability to balance the identification of what causes success and failure in these firms would go a long way to increase results. With that said, I agree with all the points you have made here, Helen!

  5. I think the best secret to finding the perfect WordPress SEO firms is to read reviews and testimonials about them.

    If we are able check through unbiased reviews and testimonial from these others then it becomes easy to select the right SEO firm!

    • Hello Winford,

      Sure, it is important to find all possible feedback from other clients and review it attentively. You can get a lot of information from people that have already worked with the same team and therefore know more about their strong and weak sides.

      However, here a complex approach is a must. Each business is unique, even if they come from the same business sphere. So what is good for one case can be absolutely useless for the other. That is why it is important to pay attnetion to their general policy, level of expertise, official position within the makret, budgeting, education and certification of SEO specialists, etc.

      All of the aforementioned facts can play a decisive role in the final success or failure of SEO campaign.

    • Hello Jacqueline,

      The importance of such decision as choosing the best SEO firm to work with is grounded on more than just financial security and image of the campaign. It means so much because there is no second change to produce first impression, and it especially refers to business. Therefore, inappropriate approach to business promotion campaign can have serious impact on its overall success and there will be no chance to repeat it all with the same possible outcomes.

  6. Finding the perfect WordPress SEO firm can be accomplished . However, we must look beyond cost, budget, and capacity. We must also checkout the track record of service delivery. This will help us make solid and vital informed decision!

    • Hi Steven,

      I believe that all of the aforementioned aspects have to be reviewed with severe attention, because all of them impact the reliability of SEO firm and whether it is a perfect solution for the comapny.

      We can enumerate lots of things to be taken into account, but the basis of SEO firm analysis lies in the points mentioned in the post. It is extremely important to use these guidelines to make the right choice.

      For sure, if you have access to data, stats, detailed reports and you are able to process them – go ahead. But without paying attention ot budgeting, professionalism, feedback it is impossible to go further.

  7. Hi Helen,

    Thanks for sharing these secrets to finding the perfect WordPress SEO firm. The ideas are clear and practical. Its time to take action.

    With that being said, the concluding statement of this piece readily makes my day:

    The company you go for should optimize for Google, Bing, Yahoo!, and the other major search engines. Go for an agency that offers other related services such as remote database administration, PPC, SMM, online reputation management, and others. You should be patient because SEO takes time to bear fruits.