5 Vital SEO Tools Missing From Your Marketing Toolbox


Your marketing toolbox is a little like a real tool box.

You’ve probably got all the basics by this point, but there’s always something missing when you want to do a specific job – like SEO.

As an SEO consultant I’m constantly asked what tools I use to achieve strong rankings and I’m going to share a few of them with you today.

If you’re looking to improve your website’s rankings it’s important to know that you’re going to need a different tool for each step.

Below are five sites that will change the way you view specific SEO tasks and give you confidence as you try to tackle each job that is required when trying to optimize your businesses website.


Difficulty Level: Easy to Moderate
Website: http://www.guestposttracker.com


Who’s going to help you cultivate backlinks?

That’s a question that’s hard to answer, but one that GuestPostTracker will help you with.

GuestPostTracker.com has a list of websites that will let you provide content-rich guest posts in exchange for links back to your own site.

This site provides you with a list – the rest is really up to you.

Some sites will let you post for free, while others want you to pay for the privilege. No matter what the case, though, it helps you to open important doors.

It’s tough to get into the guest posting game unless you’ve already got an in.

GuestPostTracker lets you circumvent the first step of the guest posting process, finding somewhere to post, proving you’re a bona fide expert in your area – and to start building up those incredibly valuable backlinks.

Think of the site as a dating service for content – hooking up people who need one another, but just don’t know how to make the introductions.

If you are willing to work, you can start making content for others and building up your own brand.


Difficulty Level: Moderate
Website: http://www.fatjoe.co


FatJoe.co is all about outreach.

Want to create a press release and actually have it released?

FatJoe will do it for you.

Need content?

Go to FatJoe.

If you need blog content, infographics or just some local business citations, you’ll get it at this site.

It’s a particularly quick way for you to get involved in a community that can otherwise be difficult to penetrate.

Let’s be honest – sometimes there just isn’t enough time in the day to spend time cultivating relationships with bloggers.

That’s fine!

It just means that you’re going to have someone else do it for you but that means that you’ll have to pay for that service.

This is one area where DIY really doesn’t pay off in the long run, especially if you’re busy trying to make sure your website or business stays profitable.

Don’t be put off by all of those articles that list six thousand “easy” steps for becoming best friends with big-name bloggers – just let FatJoe.co do it for you.


Difficulty Level: Moderate
Website: http://www.hotjar.com


HotJar.com is all about analytics.

While creating a great site and uploading wonderful content is always a huge part of SEO, you’ve still got to learn how to analyze user data.

Fortunately, HotJar.com does all the heavy lifting for you with all-in-one analytics and feedback on your site.

The site offers a number of very useful tools with a clean interface, which makes life very easy on those who are generally number-phobic.

With multiple pricing tiers and even a free trial, it’s a good fit for websites of any size.

So, what does this site actually mean for you?

In simple terms, it helps you figure out how people are spending their time on your website.

While this might not seem like a big deal (you want those unique page views, after all), figuring out how you can optimize your site and minimize bounce is one of the keys to getting a great search ranking.

This is a tool that helps you improve the amount of time that your visitors spend on the site, which lowers the bounce rate – and ultimately, helps you to make sure that every visitor is helping you to increase your site’s rank.


Difficulty Level: Easy
Website: http://www.textbroker.com


Textbroker is more than just a content farm – it’s a legitimate site that brings together site owners and freelance writers in order to create content.

Textbroker is one of the best-known names in the game for a reason – it is home to thousands of writers who have areas of expertise as wide ranging as hunting and nuclear physics, and your ability to choose from multiple content tiers means that you will always be able to afford content when you need it.

All you need to do is order your article and sit back and wait – the site and its authors will take care of the rest.

If you find an author you like, you can even set up direct orders to make sure that the same person writes all of your content.

It’s great to think that you’ll have nothing but time on your hands when it comes to keeping your site updated, but let’s be honest – if that’s the case, you are probably doing something else wrong.

Textbroker and its like are fantastic sites that will hook you up with great new writers who can keep the content on your site fresh.

This is a perfect fit for those web gurus who know they don’t have it in them to update their sites on a daily basis, as well as those who aren’t so confident in their writing.

Best of all, the site will allow you to establish relationships with writers with voices you enjoy – a great way to set a fantastic tone for your website.


Difficulty Level: Easy
Cost: $22/mo to $133/mo
Website: http://www.ranktrackr.com


Isn’t it nice when a site’s name tells you exactly what it does?

RankTrackr provides you with ranking information.

It divides it up into a few useful categories (local searches, search volume, etc.), but at the end of the day it simply tells you how well your site is doing in searches.

While it might seem simple, this is an invaluable tool – and fortunately, RankTrackr makes it very easy to use.

If you’re looking for a way to keep track of this most simple of analytics, it’s going to be very hard for you to ignore this site.

At the end of the day, you can’t succeed without tracking your progress.

You can do everything else right, but your plans will fall apart if you can’t figure out what’s working and what is not.

This is why a site like RankTrackr is so valuable – not necessarily for what it does, but for the changes it can help you to make.

If you’re willing to put in the extra effort to track your website’s rank, you can remain agile enough to make changes when you find out something isn’t working out quite as well as you had hoped.

Wrapping it up

You’re building a business and you need to use the right tools if you want to succeed.

Putting these SEO tools in your website marketing toolbox will help you to make sure you’re not missing anything.


  1. Hey Freddie,
    This list is quite instructive. I hardly have accessed any of the above mentioned sites before now.

    Its also interesting to read what each has to offer in terms of SEO.

    Indeed, doing SEO effectively requires the acquisition of the right tools.

    Link building, keyword research, outreach, content creation, and promotion are some of the key areas that require reliable and trusted tools.

    GuestPostTracker and FatJoe are quite revealing!
    Sunday William recently posted…How SMART Is Your Personal or Business Goal for Now?My Profile

    • Hey Sunday!

      Well, you know what they say man; you can always learn something new! 😉

      And I am glad that you have learned something new here.

      Using the right tools, for the right job, will guarantee you the right outcomes. It is just a matter of learning exactly what you need to do, and using the right tools for the job.

      There are many tools online that we probably have never even heard of – yet. This is why it is good to always keep your eyes open when people share such lists of tools – you can always find some that you have never even thought existed! LOL 😀

      Thanks for coming by and leaving a comment!

      have an awesome weekend! 🙂
      Freddy G. Cabrera recently posted…How to Make Sure Your Website is Found On Google?My Profile

  2. Hey Freddy,

    Thanks for sharing these tools!

    It was more goal for this year to do more guest posts. So far I haven’t done any, but using a tool like Guest Post Tracker will definitely make it easier for me to find guest post opportunities.

    I’ve heard of hotjar a few years ago when they first started. It was still in the making and now I see it’s up and running. I’m going to check it out when I get a chance.

    Have a good one Freddy!
    Sherman Smith recently posted…Diversify Your Shares With The Social Warfare WordPress PluginMy Profile

    • Hey Sherman!

      No problem man!

      This was a guest post on my blog, actually. And it is a great one too!

      A lot of people are finding some of these tools for the very first time – and that is great to hear!

      I am glad that you are going to use some of these tools. Especially Guest Post Tracker – that is going to help you a lot if you are getting serious with Guest Blogging.

      Hotjar is another great tool to put into your own list. It will definitely make a difference in your content marketing strategies!

      Thanks for passing by and leaving a comment man!

      Have a great weekend! 😀
      Freddy G. Cabrera recently posted…How to Make Sure Your Website is Found On Google?My Profile

  3. Hi Freedom,

    This is a good list you shared here, honestly there are some I never heard of before like fatjoe……really love that name. (hope is not “Fat Joe” the hippop rapper?) haaaahaaaaa!

    I have used hot jar in the past and found it really useful, though I have to switched to another tool later on due to some personal reasons.

    Thanks for sharing.
    Shamsudeen Adeshokan recently posted…How to Reduce Bounce Rate: 10 Reasons I will Bounce Off Your BlogMy Profile

  4. Hey Jeff,

    Informative stuff you shared about useful SEO tools……..!!!

    Actually first time I heard about these useful internet marketing tools. These tools really helpful for bloggers or internet marketers to save their time as well as reach to maximum audience.

    Thanks for sharing valuable information with us……Have a nice day…….!!!

    Gangadhar Kulkarni recently posted…Why BlueHost is Best Web Hosting Option for Mid-Size Businesses?My Profile

  5. Hello Freddie,
    Indeed, each and every of these SEO tool has been missing from my marketing toolbox.

    I am going to access and reassess each of them to see how they can help me improve SEO and ultimately, online marketing for real.

    I like the sound of each of their features and it won’t be a bad idea to really get hold of them for increased traction!

    Thanks for sharing another of you insightful pieces again.

    • Hi Celine!

      That is always good to hear! … when someone has never heard of these tools before and now they can make a big difference in your online journey! 😀

      It is always good to read blog posts from other bloggers – right?

      Because you can always learn new knowledge that can help you with your blogging! 😉

      When it comes to SEO, there are so many online tools that you can use. It is a smart idea that you are going to take some time to check each one of these out and see which one can help you the most.

      Thanks for passing by and leaving a comment, Celine!

      Have a great weekend! 😀
      Freddy G. Cabrera recently posted…How to Make Sure Your Website is Found On Google?My Profile