5 Most Significant Instagram Benefits for Businesses


Believe it or not, there was a time when phones didn’t double as cameras and when “selfies” (and selfie sticks!) weren’t a thing.

Of course, we’ve come a far way from then.

Today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posing at a bar for a selfie, or killing a few minutes scanning through newsfeeds filled with photos and videos.

The impact of the rise of visual content on social networks is most apparent on Instagram.

As a result, many brands are scrambling to understand how to best use Instagram benefits.

Instagram’s rise has been astronomical – and understandably so.

We’re visual creatures, which is why content like photos, videos, and gifs have such great engagement rates.
And Instagram is so huge because building a social network that connects people solely through visual elements is a powerful way to capture – and sustain – our attention.


Later, we’ll examine just why Instagram images are so powerful and the reasons they convert better than generic photos.

But first, let’s learn how Instagram photos can benefit word of mouth marketing and strategies for using these pictures in marketing channels.

Read the 5 Most Significant Instagram Benefits for Businesses




  1. Hi Erik,

    Thanks for sharing this post.

    I like the sense of humor in the first sentence of this post.

    Of course many kids these days don’t know there was a time when phones didn’t double as cameras and when “selfies” (and selfie sticks!) weren’t a thing, 🙂

    I also like the way the author explained the 5 instagram benefits for business.

    The best for me is using customers pictures for marketing. The example of how Everlast use customers’ Instagram photos in marketing to promote engagement among their community, build up their eCommerce branding on Instagram is a very good example.

    That’s good endorsement right there, from actual customers rather than paid actors.

  2. Hi Eric

    Great post on Instagram and it’s benefits for marketers or businesses.

    I specifically liked the tip about how to re-purpose your content across other channels, thus working smarter instead of harder.

    I really enjoy reading your post,

  3. Hi Eric,

    Indeed, Instagram is a great tool for business success. Its visual sharing capability readily provides marketers with inspiring nudge to utilize it. The benefit of engagement is most profound for me. Hence , I completely agree with this

    “Instagram drives more engaged traffic than any other social channel. Research shows that when comparing time on site from various social channels, Instagram beats out other sites like Facebook, Pinterest, YouTube, Reddit, and more.”

  4. Hi Erik,

    I have been using Instagram to share and view images from followers but I have never really used if for business purpose.

    I am thrilled to learn of the benefits I could enjoy if I utilize this social network for online business success.

    What I have seen here to make it really work for anybody is to add quality to the level of engagement and interaction one makes with others on this platform.

    I sure would try marketing via Instagram to see how to make the most of my engagement!

  5. Hi Erik,

    This is a helpful post. At least, one has found a reason start using Instagram. Every business needs a solid and reliable social media network. Getting the best from this visual related social platform is quite significant!

  6. It is interesting to learn of these Instagram benefits that businesses can leverage. Aimee Millwood did a good job highlight these benefits in a clear way.

    One important tip that resonates with me here is the importance of using relevant Instagram photos to drive engagements and conversion.

    Its sure very important to mind the kind of photos used in this social network for business!

  7. I was surprised to read in this post that Instagram drives more engaged traffic than any other social channel.

    That’s a big deal and shows we should pay more attention to Instagram than any other social network, since people spend more time on Instagram than Facebook, Pinterest, Youtube and Reddit.

    I am certainly going to pay more attention to Instagram for marketing purposes after reading this.

    Thanks for sharing this article, Erik.

  8. Hello Erik,

    Thanks for sharing your amazing post

    We really should incorporate Instagram into our social media strategy.
    Today “a picture is worth a thousand words” that`s why Instagram and other visual content sites like Pinterest are gaining popularity faster than any thing else on social media world.

    And of course, as Instagram gains more traction and more users, the more powerful it will become for businesses and online marketers.

    Thanks so much

  9. Hi Erik
    I read very recently (perhaps here at Kingged) that adding Instagram pics next to an ecommerce order form increased sales by 20%. For something as simple as that, it is a great increase in sales.

    Personally I have used Pinterest far more than Instagram and even from a campaign I stopped running on Pinterest 3 months ago, I still get daily sign ups from that. Double opt in too.

    So, yes, pictures work!