5 Essential Tools for a Winning Digital Marketing Campaign


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Digital marketing is by no means an easy endeavour. In today’s brutal competition, you need to employ the best practices that will help you achieve the winning factors; covering several areas of your online business. This includes content creation & marketing, social media management, email marketing, web analytics, and a comprehensive marketing platform to streamline all your marketing activities.

To make sure you are prepared for these factors to online success, here are the five essential tools you should use:




DOZ is an all-in-one marketing management platform where you can manage your campaign down to the smallest detail. With its clean interface, you can easily plan and schedule marketing tasks such as a new social media post, a newsletter broadcast, a big project launch, and so on. These can be setup as tasks within the platform with a single click, allowing you to develop rapidly, deploy, and monitor your marketing activities to ensure that you will hit your target each time.

DOZ also makes it easier to manage your team of in-house marketers or get help from about 6,000 marketing professionals on demand. This is one of the unique features of DOZ that can empower both startups and established businesses on more ambitious goals. The on-demand workforce is readily available on the platform, so you no longer need to look anywhere else.

DOZ is your full-scale marketing software – the kind of platform you’d check before and after your daily marketing activities. However, remember that it is just the beginning. You need other components in your digital marketing to make full use of DOZ. First, let’s take a look at your content strategy.



Content is the primary building block of digital marketing. It permeates every aspect of your business from customer acquisition down to conversions. Curata is a strong content creation and marketing platform. It can help you gauge the performance of your current content strategy and shows you ways on how to improve it.

Curata also helps with content curation. Make sure the right work is being done by customizing an editorial calendar, which you can fill by identifying the best and most relevant content from different sources. Using the simple interface, you can easily publish your content to your promotion channels to increase engagement with your audience.

Remember that content also plays an important role in your lead nurturing strategy. This encompasses all channels such as social media and email lists. With Curata, you can pinpoint what worked and what didn’t so you can further refine your content strategy. So, using this tool is a cycle that never actually stops.

Now that you have your content curation platform, you should focus on optimising your distribution channels – starting with social media.




Social media is one of the main marketing channels that online businesses use for promoting brand awareness and lead generation. To make the most out of your content strategy, you should make sure that your social media pages are optimised to maximise your reach and garner a following.

Hootsuite is a popular, comprehensive social media management tool that will help you maximize engagement, tune in to what your audience is saying, and optimise your content strategy down the road. It helps you learn engagement patterns with your content using real-time data so you’ll know when and how to adjust. It can also help you identify the top social influencers to spread the word about your brand.

Keep in mind that social media is a highly effective channel for generating strong leads, but you’ll have to make sure your brand stays in your audience’s mind by converting them into long-term subscribers.




Email marketing is a time-tested area in digital marketing that’s proven to get reliable results, especially when done correctly. It is a surefire way to maintain brand awareness, promote new content, nurture your existing leads, and foster customer loyalty. GetResponse is a tool that will automate essential email marketing processes for you.

One of GetResponse’s key features is the drag-and-drop email builder; bringing your ideas to life in a matter of minutes. Quickly find the layout that works by conducting split tests with different emails. You can also optimise your targeting strategy, so your emails hit the perfect audience all the time. Moreover, to give your audience the best engagement, you can preconfigure automatic follow-ups that will offer them reassurance and other essential information.

You can also take advantage of GetResponse’s webinar marketing solution to educate your leads and maximize the value they get from you, consequently building your authority and credibility in your niche.

When it comes to growing your email list, you can also use GetResponse to design and build highly converting landing pages with ease. Remember that customers will only convert when they are fully engaged. Most of your potential customers will also exhibit behavioural patterns when interacting with your website. This leads to the last tool that can help you with your winning marketing campaign:

Crazy Egg



When it comes to digital marketing, it is nigh impossible to get things right the first time. In fact, you probably won’t achieve the appropriate content or the best site layout in your second or third try. Remember that success in digital marketing is on-going. You need to be flexible, adaptive, and reactive to circumstances. Moreover, to make the best decisions, you need data-driven observation.

Crazy Egg is one of the most popular analytics tools for online businesses. It generates heat maps that can give you a clear view of your visitors’ behaviour while on your website. This will help you pinpoint what particular visual elements attract clicks, as well as on-page elements that users tend to avoid.

Crazy Egg also allows you to compare heat maps so you can easily measure the changes in two layouts. It is an easy, fast, and simple way to ditch the number crunching and directly measure your site’s performance.


While this article focuses on the best possible options for your marketing, there are other viable alternatives you can choose from:

Email Marketing:







If you want to stand out from the competition, you need to see your entire digital marketing effort as chain-links. It is only as strong as the weakest component. After developing strategies with your content, social media, email marketing, and analytics, don’t forget to integrate everything back to DOZ so you can see the whole picture. If it does not make you smile yet, then you need to make more improvisations.


  1. Hi Christopher,
    A winning digital marketing campaign is a function of effective best practices in the essential tools and processes. It begins with identification of who the customer is and creating tools and strategies that will meet the demands of that customer.

    Digital marketing indeed encompass content marketing, email marketing, social marketing and web analytics. Therefore, ensuring that the best tools that would provide best value for customers is crucial.

    Indeed, these tools are essential for developing a winning digital marketing campaign!

  2. Hi Christopher,
    I always look at the ideal digital marketing as providing content and promoting same using relevant modern technology. From the details of this post, my perspective is confirmed.

    A winning digital marketing campaign thus should be firstly dissected into the relevant components.

    Then, the essential tools that will make each component work should be applied.

    Doz, Curata, HootSuite, GetResponse, and CrazyEgg are various tools that address each essential or element of digital marketing. Taking advantage of these tools would be a wise decision for the digital marketer.

    • Thanks for the comment, Naveen! Big fan of Hootsuite and GetResponse here. Both really help increase my productivity in digital marketing – for Hootsuite, it helps speed up my social sharing, content promotions, and curation. For GetResponse, it helps me build landing pages easily, build an email list, and launch an autoresponder to drive more subscribers. Let me know how your experience goes with the other tools!
      Christopher Jan Benitez recently posted…Expert Blogger Interview: Lauren CracowerMy Profile

  3. Hello Christopher,

    We live in digital marketing era & it changes really fast. You can’t afford to miss this opportunity. A business owner or marketer must update with current trends, & tools to reach the right audience & deliver impactful engagement.

    Thanks for sharing these helpful tools here (i really found these helpful). Have a great day!
    Pawan Kumar recently posted…Are You In Stress? Read These 7 Points to Normalize YourselfMy Profile

  4. My biggest attraction to this post is Doz. This is my first time of learning about this digital marketing interface for planning and scheduling various marketing tasks.

    Its features are quite compelling to “empower both startups and established businesses on more ambitious goals.”

    I think most digital marketers should have a stock of this tool in place.

  5. Thanks for the comment, Celine! DOZ is indeed something that most marketers (even myself) are not aware of at first. By looking at its features and services, it makes so much sense. If you need to organize your marketing campaigns into bite-sized pieces so you can effectively track your performance, if you need to consult a top marketer for help with your strategy, then DOZ is the way to go!
    Christopher Jan Benitez recently posted…Expert Blogger Interview: Luana SpinettiMy Profile

  6. Hey Christopher,

    This is an excellent post, I didn’t know every 5 of these tools.

    Curata looks very interesting to me, I’m going to give it a look. Seems like an excellent tool for freelance bloggers and content marketers.

    Personally, I prefer Buffer instead of Hootsuite and Aweber instead of Getresponse, but they are all good options. As you mentioned, even Mailchimp is an excellent and user-friendly alternative.

    Crazyegg is a very valuable tool. You can truly see where your visitors get stuck and improve your conversion rate dramatically through those insights.

    Thanks for sharing your essential tools with us, Christopher!

    Hope you are having a great weekend so far,

    Jasper Oldersom recently posted…Do You Leverage These Swiping Secrets To Make Your Web Copy More Effective?My Profile

  7. Thanks for the comment, Jasper! Curata is indeed an interesting tool if you want to showcase your knowledge in the industry by way of content curation. I’m a big fan of Buffer too (love how simple it is to schedule tweets) but I’m loving Hootsuite’s full-scale social media management platform is just too good to pass up! I suggest that you try this tool as well
    Christopher Jan Benitez recently posted…5 Quick Tools to Hasten Your Success as a WriterMy Profile

  8. Hi Christopher,

    Thanks for mentioning Curata!

    We use curation for our own marketing efforts to complement our created content, and are deep believers in analytics for improving content marketing.

    For instance, after analysis we found we generate 9x more leads with long-form content; which you can read more about here: http://j.mp/1Ypw9xc.



  9. Hey Jan,

    This is a nice list of tools.

    I’ve never heard of Doz, Curate, and Crazy Egg. I’m more interested in looking at crazy egg for it’s heat maps to see how my visitors behave on my site.

    Like Jasper, I have been using Aweber and Bufferapp. I like the fact that Bufferapp has Pablo where it produces images with quotes for you to share on social media.

    Also Ive started using the drag and drop email feature in Aweber and it does make my emails look more attractive to my subscribers. I’ve noticed that I’ve been getting more clicks within the emails.

    Thanks for sharing Jan! Have a great rest of the week!
    Sherman Smith recently posted…Diversify Your Shares With The Social Warfare WordPress PluginMy Profile

    • Hello, Sherman!

      DOZ is a really interesting concept. You can man your own marketing campaign or strategy by outsourcing marketers from the site who will help you achieve your goals. Curata is also a great tool if you are planning to implement a comprehensive content curation/marketing strategy for your site. Crazy Egg is a great tool to analyze the clicks on your site and see if your CTR buttons are getting traction from your visitors. I also suggest SumoMe Heatmaps as a free alternative.

      Thanks for the comment!
      Christopher Jan Benitez recently posted…5 Quick Tools to Hasten Your Success as a WriterMy Profile