Whether you like it or not, mobile devices are going to play a significant role in internet marketing during the next few years. Regardless of your source of income (PPC, affiliates etc.), if your website doesn’t carter to mobile users, you’ll be missing out on a major chunk of revenue in the long run.
IDC, a research firm, found out that internet access via mobile devices will increase at an astonishing annual rate of 16% and is likely to exceed internet access via desktops by 2015.
Another survey involving mobile marketing experts revealed that using mobiles for searching information is becoming increasingly important. Out of the participants, 90% experts tipped mobile searches as the most important trend for search engines.