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Your Customers Don’t Deserve To Be Treated This Way

Profile photo of Steve DiGioia Submitted by Steve DiGioia February 16, 2017

It was the attitude I disliked the most.  Why do they feel this way?  Where did they get their lack of thoughtfulness?  Why don’t they care about the customer?  These kids have no work ethic anymore, I just don’t understand…

Those in a position to hire face it every day.  Potential employees who in years past wouldn’t receive the time of day from a hiring manager now line up and “expect” a coveted customer-facing position at your company. Do they deserve it?  What have they done to make you believe your customer would be better off with him or her assisting in the sale?  Should you give him a chance?

We will see later how important this decision will become…

After a tough assessment you send him the offer letter and explain his job duties.  The first day of work arrives and he’s ushered through your HR Department.

Form after form is completed, the property walk-thru done and countless introductions made.  He’s promptly moved to his department, but still very much in the honeymoon faze and unaware of his place in the company. Is he ready to go?  Of course not, there’s still the training to do.

He’s handed off from HR manager to Department Head to Immediate Supervisor.  Somewhere during this process the company mission statement is discussed along with policies and procedures until he settles in and his work space it filled with the personal trinkets and comforts of home.  He’s all set to go.

That’s where the problems begin…

3 Reasons Why We Fail Our Customer
  1. We spend too much time focusing on what a new employee must do to fit in to the company’s expectations and formulaic mold of success but little time preparing him for the methods of customer service.
  2. Senior management lives in silos dependent on their self satisfaction and protectionism.
  3. Ownership makes business decisions based on static facts and figures far removed from the effect they have on the customer.


Is this the best we can do?

Some other questions to ask…

How do we treat our customers professionally?

How do we make our customers feel special?

According to eConsultancy3*:

  • Only about a quarter (26%) of companies have a well-developed strategy in place for improving customer experience.
  • 41% of respondents state that organizational structure is a significant barrier – in other words operational silos.
  • 38% of respondents state that one of the three biggest problems is the complexity of customer experience, given the growing number of touch points (mobile, phone, retail outlets, email, etc.).


Getting back to that applicant and our decision to hire him… We blame his lack of “customer care” to poor social skills and his lax work ethic on laziness.  But there is more to it. How has management set him up for success?

  • He wasn’t given a coach or mentor to be available along his journey to becoming a valued member of the team
  • He’s indoctrinated on the accolades of the company with little emphasis on how they came to be and the efforts to provide value to the customer
  • He “learned” to not question management and that their decisions were “always best”.


Looking for reasons why we fail our customer?  Just answer this question next time management gets together…

Is this the best we can do?

*Econsultancy, Multichannel Customer Experience Report, November 2011

This post was originally published in by Steve DiGioia

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Profile photo of Steve DiGioia
As a customer service trainer, coach, author and speaker, I use my 20+ years of experience in the hospitality industry to help companies and their employees improve service, increase morale and provide the experience their customers’ desire. The best part of my job is changing the mindset of employees to become customer-first focused and developing their skills to make them the best they can be. My book “Earn More Tips On Your Very Next Shift…Even If You’re a Bad Waiter” is an easy-to-follow training method that can be used across all industries, resulting in better customer retention and repeat business for your company. It's the blueprint for teaching "WOW" customer service. I continue my original customer service, leadership and management-based writings on my blog and am a featured writer/contributor to many of the hospitality industry's leading publications such as eHotelier, Hotel F&B Observer, Hotel News Resource, Hotel-Online, Customer Think, Bizcatalyst 360, and many more.
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