There are a number of very good reasons why Search Marketing is practically made for inbound marketing. For a start, search starts with the user’s own interests. They are the ones that create the search query. However marketers still get to create the destinations.
Inbound marketing works when those doing it provide the users with something they want that also helps the business to accomplish its aims. Like a band posting footage from a concert to help sell a new album or an author who runs a blog that keeps her in touch with her fans. This activity builds the community around the brand, creates interest in the bands music or the author’s work. It gives the biggest fans something to share with their friends online and off. It also creates interest and content.
Pull Marketing and Search
A lot of the work that goes into creating a general inbound marketing and content strategy are also relevant to search marketing, both paid and organic. To get the most from inbound marketing it is important to know your market. What they want to know, what information is available to them already, how they find it and what actions they are likely to take while interacting with your material. And many of these points also matter in search…