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Yahoo Uses Tumblr Power to Deliver Native Ads and Digital Mags

Avatar of Sunday Submitted by Sunday February 14, 2014 Website: www.marketingpilgrim.com

Think you know Yahoo? Well, you don’t. Ned Brody, Head of the Americas at Yahoo! (yes, that’s really his title) told AdAge that this this isn’t the 1990′s website we all remember – this is the new and improved, spiffy, glossy, high-tech Yahoo for the new millennium. And I know that sounded sarcastic, but I mean it.

Yahoo is working on a new way of delivering sponsored content using the Tumblr platform that they bought almost a year ago.

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