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Why Do You Need Call Tracking To Generate Qualified Leads?

Profile photo of Sunday William Submitted by Sunday William February 16, 2016


One of the strategies that businesses today employ to generate leads and boost sales is calling tracking. Telephone calls is not new as businesses have been adopting this strategy long before the coming of the Internet. However, call tracking and recording in businesses are as relevant today they were pre- Internet days.

If you are not utilizing calling technology in your online business you could be losing qualified leads and money. Today we are in the era of mobile marketing where it also implies that many consumers have easier access to making calls to express their needs.  It becomes necessary for marketers to tap into this trend to generate leads and make sales.

Potential customers can get in touch with your business by calling on the number(s) you left them on the website’s contact page, search results, email, and newsletters, paid ads, and so on.  Thereafter, you can track these phone leads and optimize your marketing campaigns.

You Should Avail Call Tracking, Recording, and Scoring Software

The good news today is that there are many calls tracking, recording, and scoring software that can  be availed. These tools will help businesses to:

  • Record and track calls from potential leads
  • Reinforce and redefine customer care efficiency


With the right tools and trained personnel businesses can harness the power of telephone calls to:

  • Generate more qualified leads.
  • Increase the chance of converting those leads into sales.
  • Assess the profitability of the leads presented.


If you are not convinced on why call tracking, recording or scoring is necessary, here are quick points to note.

You will understand what the customer wants.

It is important to understand the customer so that the right marketing campaign can be administered. With effective call handling the mind of customers is known to many organizations.  Call tracking and recording provide opportunities for marketers to listen to complaints, recommendations, comments or questions asked by the customer. In other words, get to understand the pain points and address them.   Solutions can be proffered if the problem of the customer is understood through calls

You can Link and Connect Sales Performance with Calls Handled.

 For call based business, it becomes highly central to link sales performance with quality of calls made. This helps in analyzing performance and making recommendations across board. Calls are attributed to different departments and this will help the business determine where better leads are generated. Attribution of calls will help track inbound calls so that management can note how these calls were handled and whether the customer was   satisfied or not.

You can Assess and Train call handlers for improved performance

Recorded calls can be reviewed to assess the performance of the staff that handles calls. Poor handling of calls from staff can result in customer dissatisfaction and this automatically will result decreased sale. Tracking and scoring calls will help management know if the staff needs training or re-training.

You can improve the efficiency Channels That Generate Most Qualified Leads.

Businesses could be receiving calls from different channels they have created. For instance, calls can come from webpages, social media, newsletter, emails, or paid ads, etc. The inbound calls can be analyzed to identify where the best leads are coming from.  Also, identification of non-performing channels will give management idea of how to re-strategize to improve ROI in the long run.

You invest and Implement Better Call Handling System.

Call monitoring developing and managing efficient call handling system. Data analyzed from inbound calls will help to make upgrade decision. Monitoring of missed calls and received calls will check on the effectiveness of any call software. So, to catch qualified leads and catch more opportunity, it becomes imperative that calls be monitored with regards to the level of technology in use

You will drive getter leads and make Quicker Conversion.

 It is one thing to generate leads from calls but it’s quite another to close that sale. It becomes necessary ensure that staff who are handling inbound calls are properly trained and equipped to drive leads and help the sales team convert such leads to sales.


If you are an online business and never considered investing in call tracking, recording and scoring, you might be missing out on quality leads. It is time to rework your customer service, invest in the right call tracking software and boost your sales opportunity.

Now, it’s your turn. Do you implement call tracking in your business? If yes, how are you generating qualified leads with this technology?

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.

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22 Responses to “ Why Do You Need Call Tracking To Generate Qualified Leads?” Leave a reply ›

  • Profile photo of Chery Profile

    Hello Sunday! I read the title “Why Do You Need Call Tracking To Generate Qualified Leads” and then read it again HUM?

    I have to admit I am at a loss here my friend?

    I have never heard of a call tracking, recording and scoring software before?

    I have an answering machine, does this count?

    I do agree that phone prospecting is a huge part of any business whether it is online or off! As a matter of fact my last two blog posts have been about this subject.

    Yeppers it is all about giving the BEST customer service when it comes to dealing with leads.

    Interesting post indeed
    Chery :))
    Chery recently posted…Phone Prospecting To Help Build A Successful Online BusinessMy Profile

    • Profile photo of Sunday William Profile

      Hi Chery,
      Call tracking, monitoring, and scoring is as a old as communication technology!

      With the Internet and advancement in communication technology, there is now software that can help companies or individuals track and monitor calls made to them.

      At the very least, these software records the time and number that calls.

      Where there is a standby personnel, they ask for the needs of the customers by asking for their location calls and other vital information so that their needs are addressed in the event that they receiver needs to get back to them.

      Yes, at the end, its all about servicing the customer the best way possible!
      Sunday William recently posted…What Exit Strategy Do You Have in Place For Your Online Business?My Profile

  • Profile photo of Dennis Seymour Profile

    It’s definitely an important point and it’s great that it can be done now, especially without having to use a separate number only to manually push the call to them 😀 Tech has come a long way.

    Still, there are a lot of businesses that we talk to today that prefer not to even do that as they just see it as an extra cost.

    That makes our job a lot harder, so we just require it nowadays 😀
    Dennis Seymour recently posted…The 2 Sides of Guest Posting: I’m on the “It Works” Side, How About You?My Profile

    • Profile photo of Sunday William Profile

      Hi Dennis,
      Thanks for your contribution on this piece.

      Perhaps, if some of the companies that are still skeptical of call tracking lead generation will still see more of the benefits of this service then it sure would become irrelevant considering the ‘extra cost’ that would emanate.

      Call tracking to generate leads is effective and it is vital that businesses invest in it and see the difference!
      Sunday William recently posted…What’s the Best Blog Community? Why WinsMy Profile

  • Profile photo of Amit Sharan Profile

    Hi Sunday,

    From what you have shared here, it is obvious that utilizing and investing in call tracking, recording and scoring software should be prioritized by organizations.

    Improved communications and better decision making are achievable with this technology!

  • Profile photo of James Ling Profile

    Hi Sunday,

    I have seen many organizations again and again utilize call tracking technology. It is truly cool in generating leads, however, the problem often lies with who uses them.

    The office assistants and customer service staff should be trained and re-trained to use this software and also satisfy the callers.

    • Profile photo of Sunday William Profile

      I agree with you James, sometimes there is nothing wrong with the technology but with the people using the technology.

      Your point about training and re-training the staff to master and apply the technology efficiently is quite instructive!

  • Profile photo of Celine Profile

    Hi Sunday,

    Can you list some of the best call tracking software around? I really would like ideas of choosing any of them!

  • Profile photo of Sarah John Profile

    My business is still small and may not really need call tracking software.

    However, I am impressed with what this tool can do for qualified businesses. Its ability to help in communication, integration, tracking, and converting leads is alluring.

    Hopefully, I will have need to use on the best brands of these tools someday!

  • Profile photo of Winford Moore Profile

    A good calling system brings about better communication. If a business invest in the right tool and the qualified personnel to handle better call service, it would not be long before they start getting better result.

    A call tracking software should come handy in bringing about better communication for business success.

    If there is good engagement, there would be better chance of generating qualified leads!

  • Profile photo of Carl Profile

    Generating qualified leads for conversion can be achieved with effective communication.

    With a good call tracking software the task becomes easier. However, for many small businesses, using call tracking may not be the ultimate concern because investing and maintaining this software could be huge investment.

  • Profile photo of steven Profile

    The importance of using a tracking, recording and scoring software cannot be underscored.

    All of the points you have revealed are cool but I like this best:

    It is one thing to generate leads from calls but it’s quite another to close that sale. It becomes necessary ensure that staff who are handling inbound calls are properly trained and equipped to drive leads and help the sales team convert such leads to sales.

  • Profile photo of Black Profile

    Hi Sunday,

    Indeed, getting hold of conversations with prospects will lead to engagement and better qualified leads.

    It becomes pertinent to employ the use of the right software or tools to achieve this.

    A call tracking and recording software should come handy!

    Personally, I have not being using this tool but your post is revealing and instructive in that interest in this tool becomes relevant!

    • Profile photo of Sunday William Profile

      Yes Black, the benefits of using this tool is overwhelming. It comes handy to the staff who deals directly with customers.

      It facilitates interactive conversations that would lead to better engagements and eventually sales.

      Thanks for leaving your thought on this discussion!

  • Profile photo of Paul Profile

    Hi Sunday,

    You have said it all. The advantages of using call tracking, recording and storing software are overwhelming.

    Lead generation with this tool is possible especially as it helps to understand the mind of the prospect.

    Its just that before one can start availing such software, he invest time and money in ensuring that this is what his audience wants!

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