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Why PSD to HTML Is Not Dead (Even in the WordPress Age)

Profile photo of Erik Emanuelli Submitted by Erik Emanuelli August 15, 2015 Website :

“Come on, man, who needs PSD to HTML if I can just get a free WordPress theme and have a site launched in minutes?!” – is likely the response you’re going to get from anyone working with websites.
But would they be right? Is PSD to HTML really done?

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Profile photo of Erik Emanuelli
Blogger, Traveler, Entrepreneur. Writing about blogging and internet marketing on NoPassiveIncome (running also some other niche sites). Founder of, an emerging blogging community.
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Voted by Sunday WilliamVoted by Philip Verghese 'Ariel'Voted by Erik EmanuelliVoted by Carol AmatoVoted by Nanda RahmaniusVoted by Dennis Seymour

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9 Responses to “Why PSD to HTML Is Not Dead (Even in the WordPress Age)” Leave a reply ›

  • Profile photo of Nanda Rahmanius Profile

    Hi Erik,

    Informative post, indeed!

    But frankly, I was not too familiar with coding. In fact this is the first time I heard about PSD to HTML. I know a little bit about HTML, but PSD is a new thing for me. :)

    So, I am very grateful to you for sharing this article. Thanks for contributing in my learning curve as well. I really appreciate it.

    Hope you can enjoy your weekend!

    Nanda Rahmanius recently posted…Take This Quiz: Are You A Micromanager?My Profile

  • Profile photo of Sunday William Profile

    I am not much of a developer hence some of the terms used in this post proved too ‘technical’ for my understanding.

    However, its good to know of what remains relevant in the WordPress age.

    Web designers will find these features helpful in making design and layout decisions. PSD to HTML not being dead should be revealing to many contemporary designers!
    Sunday William recently posted…List Building On Your Blog – A Guest Post By Donna MerrillMy Profile

  • Profile photo of Dennis Seymour Profile

    I practically gave up on it but you raised some important points.

    It’s been a while (YEARS!!) since I last used it like that hahaha! Feels like decades ago!

    I’d better brush up on this and I definitely have to try this again soon for my next project. Would be fun! :)
    Dennis Seymour recently posted…Google Penalty Recovery: Identify Your Penalty and Recover from Panda, Penguin and Manual PenaltiesMy Profile

  • Profile photo of Ivan Bayross Profile

    PSD to HTML is not dead . . .

    Karol K has made a pretty decent push for creating a webpage design template using Photoshop.

    You get to choose great looking – Google fonts – in Photoshop so that you can see exactly what your webpage will look like to the site visitor. Moving content blocks around in Photoshop is relatively easy when compared to doing exactly the same thing in HTML5 and CSS3.

    These are some of the persuasive arguments put forward by Karol to get people to continue to look at a – Sliced PSD – from which to create a webpage HTML5/CSS3 template.

    Here’s my point of view.

    I’ve been coder for the last 32 years and I still code. I’ve created a ton of HTML5/CSS3 based webpage templates for my own websites as well as for others AND I’m competent in the use of Photoshop CS6.

    This is where I’m coming from.

    At the end of the day, a sliced PSD file, still requires HTML5/CSS3 coding. HTML5 being used to define the structure and layout of the webpage and CSS3 to style the webpage content placed strategically within the HTML structure segments.

    That’s not all, to convert this to a WordPress theme requires PHP5 coding capabilities.

    Now, let’s add to this mix – Responsiveness – an ingredient necessary in all of today’s templates / themes and you’ve got WordPress theme creation process that is, lengthy, requires extensive design and coding skills, with competent coding capabilities in three different areas, HTML5 / CSS3 & PHP5.

    While none of this is rocket science, creating a unique WordPress theme using PSD to HTML conversion is a pretty tedious process.

    In today’s day and age, when time to market is really important, simply purchasing a WordPress theme for around (max) USD 75/- from a great theme marketplace like Envato Theme forest makes a ton more sense.

    Today, each such premium theme normally comes with its own – Page Builder – and in inherently Responsive. Each theme can have a unique, look feel and functionality depending upon the competence of the theme user.

    Here what I believe must happen. Today designers competent in Photoshop, Coral Draw, Gimp and other need to evolve. There are two areas of evolution possible.

    1) Learn how use the latest – Page Builder – software bundled with all great looking, premium WP themes, competently. This will empower them to – Customize – the look and feel of the theme for uniqueness.

    2) Learn, HTML5 / CSS3 and (perhaps) Bootstrap and create similar WP themes and sell them on the many excellent premium theme sellers in the Internet today.

    A great design, which is easily customized, will always sell well, so inbound design cash flows will not take a hit.

    People who buy the theme will always reach out to the designer for specific – Customization – and that is where respectable income is available.

    I think that PSD to HTML conversion to craft a unique, responsive, easily customizable WP theme died a while ago.


    Just sharing my POV that’s all :-)
    Ivan Bayross recently posted…Are There FREE Tools That Generate Blogging Ideas?My Profile

    • Profile photo of Erik Emanuelli Profile

      Wow, Ivan, what a loooooooong comment!

      Unlike many bloggers, I’m not into writing a lot in the comments, but I’ll try to answer you the best I can.

      I’ve a cousin who is working as a professional web designer and he just suggested my to change font for my new website.
      He also created an awesome logo and header, it’s fantastic!

      So you are a coder….I don’t understand a lot of coding and design tweaks….
      my skills are in other areas…

      I do agree on building a responsive theme, however.
      Mobile industry is raising, indeed!

      And yes, a great design is important.
      I always believed that you don’t have a second chance to make a good first impression.

      Thanks for your comment, Ivan.
      Erik Emanuelli recently posted…The Best Social Media Management Tools in 2015 [Infographic]My Profile

      • Profile photo of Ivan Bayross Profile

        Hi Erik,

        Well I am a Blogger you know, writing stuff is what I do :-).

        I believe that publishing a great post is one half of the job.

        The second (and perhaps more important half) is the engagement that happens in the comments section.

        Looooooog (hopefully useful) comments and replies to these comments by the Blogger (hopefully) as detailed as the commenter.
        A whole new world of helpful information (or not :-)) gets exchanged.

        I remember in some other reply you had mentioned that you needed a little coding help with your Blog.

        I’m willing to help, BUT I want something in return.

        Increase your comment content everywhere you take the time to comment.

        Its so much fun to be able to get a peek into someone else’s mindset via their comments.

        Its a very small price to pay Erik, so reach out any time, if I can I will help.
        Ivan Bayross recently posted…How To Be A Blogger People Pay Attention ToMy Profile

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