When new entrepreneurs learn about copywriting that works, many think, “Great! Now I can talk about myself in a more compelling way!”
No. Never talk about yourself.
Once you learn this rule, your audience may start paying attention — but if you follow it blindly, your copywriting will lack punch … and it’ll lack a high conversion rate, too.
That’s why you need to learn the following three exceptions to the “Never Talk About Yourself” rule …
Whenever you’re creating content, ask yourself, “How does this help my reader solve a particular problem?” If it doesn’t help (or inform, or entertain), it’s not of service to them. Delete it.
This can take some getting used to. You’re changing the way you interact with the world through content. These growing pains are natural; it means you’re shifting into an entrepreneur’s mindset.