Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle.
Other businesses fail to thrive due to an overabundance of hero syndrome. “We’re awesome, we beat the competition, we kick ass …” we, we, we.
News flash: No one cares about you or your business.
People care about themselves. They care about their problems and desires. Your business must become a hero to thrive, yes. Just remember that you’re not the hero.
In the world of Jungian archetypes, some people must be treated as a hero in order to be satisfied. But I’m pretty sure every personality type enjoys being taken on a journey that places them in the role of hero, if it means solving their problem of satisfying their desire.