The beauty of the marketing industry is that every campaign is different from the next. Each one has a unique challenge and a different end-goal, resulting in a different look, feel, and message for each individual campaign. When running your own marketing campaign, it can be hard to discern the elements that separate a good campaign from a great one.
That’s why we think you should play “Who Wore It Best?: Marketing Campaigns Edition.”
In the SlideShare below, we’ve split up campaigns into four different categories — video, integrated, web/gaming, and social — and matched them up against one another. The results are based on the performance metrics of each campaign, overall success of the product, and … well … just a dash of opinion.