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Who Needs SEO When You Have No Competition?

Profile photo of Sunday Submitted by Sunday June 26, 2013 Website: www.searchenginejournal.com

It’s no secret that SEO is not easy (and it’s not cheap). It takes a ton of effort to earn that top spot on a great majority of SERPs because there are so many others who also want that top spot. Google wants the most relevant entries first, and in many cases there are several entries that would all qualify. It’s SEO that sets you apart and lets you show search engines bots, “hey, I belong here” by revising your site to show them exactly what they need to see.

For some companies, however, it’s not a mad dash to improve SEO for that first spot because that first spot isn’t hard to grasp. Government agencies, certain non-profit organizations, and those who have created a one-of-a-kind product or service don’t have much competition. It’s easy to think: Who needs SEO when you have no competition?


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One Response to “Who Needs SEO When You Have No Competition?” Leave a reply ›

  • Profile

    Optimizing your site for search engine’s also means improving usability for your readers.-this!

    A lot of people has this misconception that when it’s SEO, it’s all about pleasing Google bots or other search engines’ bots. But no, as the above statement implies, it’s more about your consumers.

    Nice article!

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