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Who Is a Smart Content Marketer To You?

Profile photo of Sunday William Submitted by Sunday William March 8, 2016

Content marketing is the norm for both online and offline ventures today. Its works like salesmanship and follows a natural process. It will not be out of place to state that smart content marketing is salesmanship in print.

A content marketer should be smart with strategies that will attract traffic, generate leads and close sales. However, becoming a smart content marketer is easier said than done as most marketers today never get to build on the basics of what the content marketer must do to close sale and maintain customer loyalty.

Here is what I think every smart marketer must do to define who they are:

©       Attract the attention of the prospectSmart content marketers attract traffic for conversion and they do this through writing articles, creating videos, recording podcasts, publishing ebooks, etc. to meet the yearnings of the target audience.

©       Engage the interest of the prospectSmart content marketers ensure they spark the desire of their offers in the mind of their customers. This is achieved by consistently delivering valuable content over time because a lot of things yields for the attention of prospects.

©       Inspire the prospect to take actionSmart content marketers are great copywriters. This skill enables them to turn fans into customers. After attraction and engagement, the content marketer will use his copywriting skill to inspire prospects the call-to-action naturally.

©       Provide on-going post sales content Smart content marketers don’t stop after sale is made to prospects. They keep on providing customer focused content that will ensure that customers make repeat purchases. The aftersales content can woo customer loyalty and help you get valuable referrals.

These are my ideas of what smart content marketers do. They help to define who a smart content marketer is. Now, in your own opinion, who is a smart content marketer?


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.

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