I think we can learn from each other by answering this question: what’s the most popular piece of content you ever developed and why was it successful?
My most popular post was Five Tips For Successful Brainstorming. I reposted it from my blog to LinkedIn Pulse and Inbound and promoted it via its Twitter feed. I think it was popular because it had:
- a succinct headline which clearly told you the subject
- “5 tips” in the headline which tells you it’s probably not a long read
- evergreen, actionable content
- dark humor
- the luck to be picked up by LinkedIn Pulse.
The piece had 6,142 views, 614 likes on LinkedIn alone, and 58 comments.
So, once again – what’s the most popular piece of content you ever developed and why was it successful?