Many affiliate marketers have long enlisted link building as one of the strategies to promote the products of merchants. The links established through this practice are supposed to generate traffic to merchants’ sites by prompting prospective customers to click them. As such, link building clearly became an efficient way for entrepreneurs to improve the ranking of their websites, as well as their income.
The thing is while link building has proven to be an effective means to support affiliate marketing tactics, there have been debates about if it should be called link earning. On the other hand, some advocates claim that link earning, while closely resembling link building, is a different story. In this article, we will learn what these two really are and this information will help affiliates decide whether they should keep on doing what they have been at or incorporate another method that can possibly better their affiliate performance.