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What Quality Is BEST SALEABLE If You Plan To Sell Your Online Business?

Profile photo of Sunday William Submitted by Sunday William March 20, 2016

A valuable online business is that which provides monetary and monetary benefits for stakeholders. If you plan to sell your business or website then it becomes vital to make it VALUABLE to attract buyers easily.

That said, in the eyes of most entrepreneurs, a business worth selling should be built around the following basic qualities:

Great earning potential – The business’s financial prospects should be expectantly high in the now and in the nearest future.

Ease of ownership – The business can easily be transferred from the seller to the buyer.

Low and mitigable risk – The risk involved in running the business should be low or could easily be mitigated.

Strong potential for growth – the material and financial resources of the business should be strong enough for potential growth and development.

If your website or online business is built and run based on the above basic qualities then selling will not be difficult.

However, it’s not all that ‘black & white’. Selling a business is beyond having the basic qualities shared above.

Factors like availability of buyers, location of the business, opportunity and time cost as well as nature of the business could influence the success of buying and selling of a website/business.

An entrepreneur should have idea of what is the best or most beneficial quality to build around a business.

In your view, what is the most valuable quality an online business should have if it is time to sell?

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.

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29 Responses to “ What Quality Is BEST SALEABLE If You Plan To Sell Your Online Business?” Leave a reply ›

  • Profile photo of Celine Profile

    Hi Sunday,
    A good question I must say! The most valuable quality (for me) that will propel an online business to sell is ‘having the capacity to solve visitors’ problem’.

    Every business with this trait is most admirable and will attract stakeholders – customers and shareholders with ease.
    This is my take!

  • Profile photo of Sarah John Profile

    If I understand what you meant, then my most Salable quality is what appeals to the client.

    Good content and increased marketing skills is a must for increased traction.

    However, the qualities to lookout for by the seller and the buyer as pointed above is very revealing!

    • Profile photo of Sunday William Profile

      Marketing skills come in various forms. However, it is important to know that the best saleable trait for an online business should trump all other skills.

      Having said that, every business must clarify its value proposition to attract buyers!
      Thanks for lending your voice on this piece Sarah!
      Sunday William recently posted…Is It Really Necessary To Watch The Competition?My Profile

      • Profile photo of Sarah John Profile

        Hi Sunday,

        You said that every business must clarify its value proposition to attract buyers but I want to state that the best propositions are those which readily appeals to the target audience or buyers.

        Thus, this still gives credence to my thinking that the most Salable quality is what appeals to the client.

  • Profile photo of Abigail Chow Profile

    Hello Sunday,

    I will have to go with “Great earning potential” as you mentioned.

    If an online business is making money already and has more potential to make more money, that should be the best reason to buy it.

    Why waste money to buy an online business without potentials, right?

  • Profile photo of Barbara George Profile

    Hi Sunday,

    I agree with what Abigail said.

    The money a business is making or has the potential to make is a very important determinant whether it’s appealing to buyers or not.
    Barbara George recently posted…8 Ways To Make Denim InterestingMy Profile

  • Profile photo of Kelly Clark Profile

    Revenue, Revenue, Revenue, and then expenses.

    Seriously, many start ups are valued pretty well before they are even profitable simply because they are generating high amounts of revenue.

    Of course, profitability is important so expenses also matter, but you’d be surprised that some buyers only look at revenue.

    Just my 2 cents working on the tech start up world.

    Kelly Clark recently posted…7 Things at Home You Can Use for Pediatric OT ActivitiesMy Profile

    • Profile photo of Sunday William Profile

      Hey Kelly,

      Yes, revenue potential and the expense of maintaining a website are crucial check points for deciding the “saleability” of a business.

      If expenses are not balanced with the potential earnings then the profitability potential of the business would be misconstrued.

      Thanks for sharing your thoughts!

  • Profile photo of Carl Profile

    Hi Sunday,

    For me, the earning potential of website should be an attraction to buyers. If a website, has great earning potential despite the niche then it would be a good investment.

    Anyone planning to sell a website must define its earning potential for me. If this is lacking, then there would be no deal!

    • Profile photo of Sunday William Profile

      Hi Carl,

      A website that is able to earn will be an attraction for potential investors. However, some persons may not buy just because of its potential but because the investor believes that his skill can turn around the business for good!

  • Profile photo of Winford Moore Profile

    I want to state that a SALEABLE business must be that which offers immediate and future benefits to the buyers.

    These benefits would be monetary, prestige and opportunities!

    Thus, I agree with the idea that the best form of business is that which offers great potential for earning!

    • Profile photo of Sunday William Profile

      Indeed, the quality that would always appeal to the buyer of an online business should present immediate and future benefits.

      Yes, these benefits could be prestige, monetary or opportunities for growth!

      Thanks for sharing this fresh perspective!

  • Profile photo of James Ling Profile

    If a business is to be sold successfully, then its capacity to solve problem for the target audience must be long term.

    There is high level of competition out there and it only makes sense that the trait that offers better benefits to the marketer be encouraged.

    However, all of the basic qualities you have listed above are in order!

    • Profile photo of Sunday William Profile

      Hi James,

      Thanks for joining in this discussion. Every prospect has a pain point or problem that should be solved.

      The capacity to solve this problem for now and in the long term is a quality which any potential buyer would love to embrace.

      It now beckons on the “seller” to ensure that the above quality is infused in the business or website that needs to be sold!

  • Profile photo of Paul Profile

    Yes, low and mitigable risk, high earning potential, ease of ownership transfer and strong potency for growth are qualities that must be not ignored when buying or selling a business.

    These qualities would readily help the marketer or buyer to arrive at a good decision when it comes to online business.

    At least, these will give the novice heads up on how to sell profitably!

    • Profile photo of Sunday William Profile

      Sure Paul, every novice that gets to read this piece would have idea of what quality to actually lookout for when trying to sell or buy a website.

      At least, the above basic criteria should guide the initial decision making!

  • Profile photo of Black Profile

    If it is time to sell, then an online business must have earning potential for interested buyers.

    If this is lacking then it would be difficult to convince buyers about the growth of the business in the future.

    The earning potential would act like the measurement yardstick for the business.

  • Profile photo of Amit Sharan Profile

    Hi Sunday,

    I will keep it in mind all the basic qualities you have shared in this post. These would come handy whenever I am ready to buy a new website.

    I am happy you mentioned that the website must have an earning potential and I agree with you on this!

    I want to ask if there is any tool that would easily make one detect the earning potential of website before buying?

    • Profile photo of Sunday William Profile

      Hi Amit,

      Indeed, knowing that a business has earning potential is a reason to invest in it.
      I cannot recommend an tool right now that can detect the earning potential of a website, except for what the webmasters say about them on flipping sites.

      However, if the website has Adsense, affiliate programs or other system where reports are provided, you can ask for such reports!

  • Profile photo of steven Profile

    Hi Sunday,

    The best quality trait that every saleable business should have has been defined in this sentence:
    “Great earning potential – The business’s financial prospects should be expectantly high in the now and in the nearest future.”

    Yes, every business should be hinged on a solid earning potential for both the buyer and the seller!

  • Profile photo of Gavin McDonald Profile

    Hi Sunday,

    You said it in the first point, “the business’ financial prospects should be expectantly high in the now and in the nearest future”.

    I’d say “SHOW ME THE MONEY” :)

    If an online business is making money and has been making money for a long time, that’s the best quality for a potential buyer, any day.

    • Profile photo of Sunday William Profile

      Hey Gavin,

      The earning potential of a business is what authentically validates its value as a business.

      Many will buy a business because of the money it is making now and possible in the future.

      Thanks for agreeing with the facts of ‘earning potential’ as a trait to lookout for when planning to sell an online business!

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