Everyone talks to them, but so few do it well. Know who I’m talking about? That’s right: journalists. Those mythical creatures that scurry through life with an impending deadline always at their heels.
When it comes to growing your startup, a good relationship with the press is more essential than beads at Mardi Gras. But you’ll never be bosom buddies with feature columnists if you can’t learn to speak their language.In order to get what you want from journalists, you first need to understand how to talk to them. And how exactly is that? I’m glad you asked.
Here are 5 of my top rules for what to say to the people who say it all.
1. Speak Their Lingo. Be Human.
For some strange reason, journalists are treated like an extraterrestrial breed. Or on the other extreme, the “cool kids” you should be afraid of, that will never acknowledge you. But contrary to popular belief, journalists are real people, too. They eat lunch; they look at pictures of cats on the Internet; they Googled the royal baby. In fact, they’re probably doing all three of those things right now.