Your organization needs social media to gain exposure, traffic and conversion. Facebook, Twitter, Instagram, Google + and the rest are achieving these. However, social networking must be secured to prevent harm for the business.
An insecure social media policy can eat up productivity and bandwidth. If employees have access to the business social media account, then extra security policy must be in place to prevent breach and infiltration of harmful malware and virus.
You wouldn’t like hackers to infiltrate your accounts through activities of employees operating your social media platform, would you?
So, what social media security policy do you have in place for your business?
There are reasons your business needs a reliable social media security policy. These include but not limited to the following:
Your data needs to be protected all the time
There is no doubting the fact that data protection is vital for business sustenance. Compromise in social media accounts via activities of employees can result in security breach and loss of data. This is more so if an unswerving security system is not in place.
Virus, malware, and other forms of security threats can comprise data and affect business negatively. So, it becomes necessary to put place a policy that would ensure valuable business and sensitive information as well as user credentials is protected.
Social media growth increases threat
As the use of social media increase, so would the threat. With more individuals using social media it becomes easier for viruses, malwares, Trojans, etc. to spread within the organization’s network. Infection will increase easily if many users are connected to a company’s network without proper protection. It becomes necessary to have a policy in place to curtail OUTBREAK of viruses in the system.
You can prevent class action suit and penalty
Yes, if you don’t have your social media security in check, it could result in class action suit against your company. You could be charged with purposeful breach and compromise of data. Furthermore, your action can result in hefty fines (millions of dollars) for non-compliance with relevant security recommendations. Losing your legal rights and credibility could be costly for the business in the long run.
Quick suggestions to set up a social media security policy
If social media security policy is so important, how you put it in place? Here are some quick suggestions:
Limit and Monitor Employee Access to the business accounts
Limit access employees have on the business social network. You must ensure that only limited number of personnel have access to the account. For those with access to the account, there is need to put a policy of checking that valuable time is spent on business related networking instead of personal networking.
Build a multilayer firewall within the network
Ensure you build multilayer security technologies around your social media network. This can be achieved by installing a dependable firewall technology inside and outside of the network. All security appliances, IPS software, hosted services, and routers should be “firewalled” to prevent attacks within any of the security perimeters!
Ensure there is a Periodic Update on the software and Devices
The best policy for social media security in the firm must ensure that users update their devices regular. Hence, browsers, social media plug-ins, antivirus software, and media players used in both static and mobile devices must be regularly updated to prevent SQL injections and other threats which poses danger to the organization.
Educate employees on secured use of social media
The employees should be educated on the proper use of social media to prevent infiltration and hacks. They must use strong password and change same periodically. They must never give private information about the company in social communication, they must customize account usage and contents shared online must be decent.
These are quick suggestions to build a solid social media security policy. Every business needs a secured policy for data protection and sustainable growth and development.
I ask again, what social media security policy do you have in place for your business?