Salman Rushdie is one of our greatest living novelists.
His novel, Midnight’s Children, won the Man Booker Prize in 1981, and in 2008 the novel was named the Best of the Bookers, the best Booker winning novel since the prizes’ inception.
However, before Sir Salman Rushdie was a famous, knighted novelist, he was a copywriter under the suspender-wearing, direct marketing pioneer, David Ogilvy. Yes, that’s right. The great novelist learned from the great copywriter.
What do copywriting and creative writing have in common? Some would say, “Nothing.” It’s easy to look at Rushdie’s time at Ogilvy and Mather’s London office as his period of “working for the man” while he wrote his novels.