It is possible your social media content has not been effective. You regularly post on Facebook, Twitter, Instagram and the rest, but analysis of your effort indicates you are far from the conversion commensurate with the content strategy you have deployed.
It is possible your social marketing conversion is failing because you don’t use a social media calendar. Yes, this is a must have tool if must turn things around for your social media marketing campaign.
A social media calendar is a list of postings you have to make on social networks. It defines what content to be posted, when it should be posted, and how it should be posted. Its basic principles relate to what is applicable in an editorial calendar.
Here are reasons you should consider using a calendar for your social media marketing campaign today:
♣ The calendar will help you stay organized in your social media content creation and promotion. You will post at the right time and at the right social network. This readily helps avoid neglect some social networks or spamming others.
♣ You will be able to publish high-quality and high-performing content regularly. You effectively make good research and always avoid posting poorly written contents.
♣ You will save the time, the energy and the resources used in posting to the wrong social channels. In this case, you now effectively allocate resources across platform.
♣ The calendar will provide you with a highly driven social media ROI.
So, using a social media calendar is very important. The above are clear reasons you should have one today.
Here are tips you should keep to heart when creating your own social media calendar:
♦ Organize your social media goals by monthly and further breakdown activities on daily basis.
♦ Ensure your calendar lists all the various social networks you are posting to. E.g. Facebook, Twitter, Google +, Instagram, LinkedIn, etc.
♦ Always include an icon for a social network you are posting next to the title of the post and the author’s name so you are reminded of where the post is going to be published and who is publishing.
♦ If you have a team of social marketers then your calendar should reveal the task of every member. It should reflect who will write, publish, or promote the content.
♦ The calendar must be easy to read and should have a column for evaluating what has been done and what has not been done daily and monthly.
Conclusively, creating a social media calendar for your business is helpful. It makes things easier for you create, publish and promote high performing content always.
Now over to you
Do you use a social media calendar? What is your experience with it? Please leave your answer in the comment section.