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What Is The Most Important SEO Skill We MUST Acquire?

Profile photo of Sunday William Submitted by Sunday William February 21, 2016

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Search engine optimization experts (SEOs) are known to help businesses optimize their websites for traffic visibility and conversion. When done effectively, SEO leads to acquisition of target traffic, increased conversions and sales.

There is no doubting the fact that a good SEO contributes to the success of a business, and it is important to know the particular skill that makes all the difference for the SEO success.

There are lots of skills performed by search engine optimization (SEO) experts. These include keyword research and optimization, content marketing, social media marketing, website coding and hosting, server development and configuration, link building, etc.

Knowledge of all these and other skills is sure to bring productive result for the SEO expert. However, I still want to know which of these skills is the“game changer” for the SEO expert.  I ask:

 What is the most important SEO skill we need to acquire?


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.
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28 Responses to “ What Is The Most Important SEO Skill We MUST Acquire?” Leave a reply ›

  • Profile photo of Liudas Profile

    I consider the skill of writing blog posts that people love to read the most precious SEO skill.

    Search engines are trying to recognise the best content out there and if you are providing quality eventually Google will recognise it and you will get rewarded for it.

    The worst thing you could do is to use all kinds of SEO techniques to promote crap.
    Liudas recently posted…42 SEO Terms You Must Know To Not Get Screwed By Your SEO CompanyMy Profile

    • Profile photo of Sunday William Profile

      Hi Liudas,
      Writing quality blog posts is an important SEO skill. It should fall under content development and marketing, right?

      However, what happens if after creating a quality content, it doesn’t rank on the first page of the search engine?

      I guess there is a technical skill out there which SEO expert utilize to rank there best writings on the search engine result page!
      Sunday William recently posted…Does Repeat Buying Truly Mean Customer Loyalty?My Profile

  • Profile photo of Eyal Katz Profile

    On-page optimization is increasingly important so a basic understanding of HTML is a must. If you already have that down then it’s no less important to understand the value of HTML real estate on your page.

    In other words, where should you place your keywords and how you need to structure your page so bots and humans find it easy to correctly understand what your content is about.
    Eyal Katz recently posted…The Top 15 Website Optimization BlogsMy Profile

    • Profile photo of Sunday William Profile

      Hey Eyal,
      Thanks for sharing this piece of advice. You sure are talking from experience.

      Understanding of on-page optimization and its elements is sure very fundamental.

      After all, that is where SEO basically begins.

      Structuring a website and its content so that search engines and humans easily get access to it is very crucial.

      Sure, for anyone who wants to take a hold of the SEO, understanding of basic HTML and its structure with regards to on-page optimization is crucial!
      Sunday William recently posted…How do Google Algorithm Changes Affect Your Website Today?My Profile

  • Profile photo of Gordie Chase Profile

    I know many will likely disagree with me but the best SEO skill to acquire would be learning to properly outsource it. With frequent Google updates I find it’s cheaper and more cost effective to use plugins and outsourcers.

    I have yet to meet a marketer or blogger that has the time and skill to perform SEO properly unless they’re SEO,s. Leave it to the pro’s like “One Man Gang” or even some of the trusted SEO’s on Fiverr. Use plugins to do on page seo instead of wasting your valuable time.

    In short the most valuable skill you should acquire concerning Seo should be determine how to outsource the process.
    Gordie Chase recently posted…How to Boost Your Page Ranking With A Small Piece Of Code?My Profile

    • Profile photo of Sunday William Profile

      Hey Gordie,

      That is an interesting view, and it is justifiable when considering the fact that most marketers only know about the “basics” of SEO.

      Outsourcing is a good strategy and understanding how best to outsource SEO is a skill that should pay off.

      SEO is time consuming and I agree with you there is no blogger who can completely take control of SEO.

      This bring me to the question, for those who are truly are SEOs( i.e. SEO agencies) what do you think is the skill they practice to rank sites for clients?
      Sunday William recently posted…How do Google Algorithm Changes Affect Your Website Today?My Profile

  • Profile photo of Kristi Hines Profile

    Learning what tools are best for identifying important metrics and analyzing the data that determines whether your SEO campaigns are actually successful.

    For example, do you have all of the tools in place to ensure that you are constantly gaining backlinks, that your keyword rankings are constantly increasing, that your organic search traffic is constantly growing, and that your conversions from organic search are constantly increasing?

    If not, then you’re missing out on data that will prove whether your SEO efforts are working or not.
    Kristi Hines recently posted…Never Run Out of Blog Post Ideas: 25 Content Marketing ResourcesMy Profile

    • Profile photo of Sunday William Profile

      Hi Kristi,

      The skill of identifying and analyzing important metrics and data on the SEO campaigns is very crucial.

      If one lacks the skill to interpret metrics and data in the campaign then having a workable or resourceful SEO campaign would be nothing but a mirage.

      Using the right tools for analyzing metrics relating to backlinks, keywords and conversion is important. However, its best to develop the skill of knowing which tool would provide the most accurate reading!
      Sunday William recently posted…How do Google Algorithm Changes Affect Your Website Today?My Profile

  • Profile photo of Christopher Jan Benitez Profile

    There are so many SEO “masters” and “gurus” out there that there is a need to learn technical SEO more than ever.

    Having the skills to perform a comprehensive SEO audit on a site such as:

    * Titles with more than 60 characters
    * Meta descriptions with more than 156 characters
    * long, unreadable, or short URLs without target keyword
    * error pages
    * duplicate pages
    * internal link errors
    * page speed
    * analyze link profile
    * etc.

    …will help you gain an edge in the market. Oftentimes, SEO “experts” talk about the same thing over and over, so having a more advanced knowledge of SEO and how to solve them will put you at a distinct advantage.

    For tools, I suggest using the paid version of Screaming Frog to track all these things. I would also suggest using a tool like Woorank to automate the SEO audit process and make things easier for you.
    Christopher Jan Benitez recently posted…What Are You Thankful for in Digital Marketing This 2015?My Profile

    • Profile photo of Sunday William Profile

      Hi Christopher,
      The importance of technical SEO cannot be over emphasized. I am sure when it becomes necessary to audit a website the skill of SEO audit comes handy.

      If one can audit a website successfully, then it becomes easier to carryout important processes for online success.

      The list you have made should be revealing to anyone who is not aware of what to audit.

      It is also a good thing you have suggested some helpful tools like Screaming Frog (paid version) and Woorank. I am sure going to check them out because I never used any of them for site audit before.
      Thanks for recommending that webmaster develop the skill of audit their site as SEO skill!

  • Profile photo of Celine Profile

    Hi Sunday,

    Indeed, there is an SEO skill that should be the game changer for traffic generation and conversion.

    If you ask me, I will say that being able to effectively build solid or quality links trumps all other skills.

    Good link building skill will make a difference for the SEO.

  • Profile photo of Sarah John Profile

    The most important SEO skills should be that which provide the most benefits for the marketer. All of the tips shared here are important but I think, marketers must embrace content marketing expertly!

  • Profile photo of James Ling Profile

    SEO skills are vital for online success. Acquiring the most significant of these skills is pretty helpful for anyone who wants to improve his or her online business.

  • Profile photo of steven Profile

    Hi Sunday,

    This question is fundamental especially for anyone who wants to get grip of the SEO process.

    SEO experts engage in different activities that include the details you have provided above.

    Every skill is important but the game changer for any SEO is subjective.

    • Profile photo of Sunday William Profile

      Hi Steven,

      Indeed, the game changer for every SEO practitioner is subjective. What makes the most impact for one practitioner may not be the same for another. Thus, every business or SEO must clearly identify and implement that which makes improved changes!

  • Profile photo of Amit Sharan Profile

    There are lots of skill that the expert SEO’s exhibit but the two major skills that resonate and that I think are fundamental for business success are: keyword research and link building.

    For me, these are the most fundamental skills for proper optimization!

  • Profile photo of Black Profile

    The most important SEO skill for me is content optimization. This skill readily helps to engage traffic and bring conversion to the marketer.

    Thus, if the SEO is able to optimize the content then success is simplified!

    • Profile photo of Sunday William Profile

      Hi Black,

      Content optimization is sure helpful for increased conversion. The SEO that gets a grip of this skill is sure to produce great results. Your input is revealing and its sure a good thing seeing that you have made good contribution to this post!

  • Profile photo of Carl Profile

    Any skill that will lead to conversion is readily helpful as a must have SEO skill. While every tasks in the SEO process is important, Keyword research and back linking are fundamental for SEO success.

  • Profile photo of Paul Profile

    Hi Sunday,

    Every skill of the SEO is important but we must ensure that acquiring and practicing that which leads to conversion becomes fundamental.

    Hence, I will toe the line of commenters that mentioned keyword research and back linking.

    These are crucial skills that would readily yield results!

  • Profile photo of Winford Moore Profile

    Hi Sunday,

    The best SEO skill that should be acquired is off-page optimization. This is important because there lies effectual link building. Optimization the content and links for search in the context of off-page would bring about good traffic for conversion.

    • Profile photo of Sunday William Profile

      Hi Winford,

      Yes, off-page SEO is critical because it comprises link building which serve as one of the main fulcrum of optimization. SEOs must master this skill to always produce the best results when it comes to optimization!

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