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What is SEO or Search Engine Opimization?

Profile photo of Justin Submitted by Justin July 21, 2016


We hear the words “SEO” or “Search Engine Optimization” thrown around all the time in the marketing space, but what exactly does they look like in action?

What does SEO actually do? What are the main aspects of SEO? And why should we even care about it?

In this video, I will break down what SEO is. I will give you the dictionary definition of it, but will also show you the results of good SEO in search engines like Google.

Also, I will show you a checklist of all the main aspects of search engine optimization that you need to focus on to help your content get more traffic.

This checklist will include both of the main types of SEO: On-page and Off-page.

For on-page, you will want to focus on things like internal links, title keywords, tags, categories, site speed, etc.

For off-page, you will want to focus on thing like backlinks, social shares, comments, etc.

After watching the video you should have a pretty good understanding of what search engine optimization is and how it works if you didn’t already. Enjoy!

If you have trouble watching the video, you can watch it here.

Related: How to Rank in Local Search Results With Your Small Business Website

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Profile photo of Justin
I am the founder and CEO of Self Made Success. The goal of my site is to help entrepreneurs have one place to learn how to succeed, get in-depth training, access valuable resources, and more. Entrepreneurs have built our world and our future depends on them. I aim to help as many of them succeed as possible.

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