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Why Does Your Website Need a Blog?

Profile photo of Riza Submitted by Riza July 21, 2014 Website: www.inboundmarketingagents.com

The Value of Business Blogging

So you’re new to the world of online content, and don’t exactly understand the role that blogs play in getting your company’s website exposed to the right kinds of viewers. Do people even read blogs? you wonder, ponderously. Well, according to SocialMediaToday, 77% of internet users read blogs and 81% of U.S. consumers trust advice and information from blogs. So it turns out that if you want your company to be a visible to the right kind of viewers on the internet, you’ve got to reach them by producing great content, namely a blog, that will be attractive and useful to them. Here are a few reasons why your company’s website really needs a blog.

First of All, What Is a Blog?

A blog is a resource on your website that contains articles that educate your visitors about your specific industry and, occasionally, your products or services. It’s an excellent opportunity to attract your target market to your website with informative content that answers questions and provides solutions to the problems they have (or may not even know they have).


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8 Responses to “Why Does Your Website Need a Blog?” Leave a reply ›

  • Profile photo of Terungwa Profile

    Hello Riza,

    Every single website needs a blog that should be updated at least weekly. It is really sad that most websites are ‘blogless’ in the 21st century and as a result, really miss out!

    But should any webmaster be missing out that much when it takes practically nothing to set up a simple WP blog?

    Always,
    Terungwa
    Terungwa recently posted…3 TOOLS TO HELP YOU BLOG DAILYMy Profile

  • Profile photo of deco slim Profile

    Having a blog for your website cannot be overemphasize. I use blog to communicate better with my clients and potential clients. Allowing them to know the latest updates in my company plus making room for subscription form so they can subscribe to my latest blog post.

    Thanks for sharing
    deco slim recently posted…10 ways to increase your sales as a web designerMy Profile

  • Profile photo of Emmanuel Kabenlah Profile

    Many businesses for instance tend to confuse the difference between a website and a blog.
    So far as they have a website about their business, they think that is all but of course there is more to it.
    Google obviously do love contents and not static pages so every website needs a blog.

    Since we find ourselves in a democratic dispensation, I thought it wise to add my voice to this as well and don’t forget I found this post through kingged.com!
    Emmanuel Kabenlah recently posted…What Happens to Your Blog when you Die?My Profile

  • Profile photo of Nwosu Mavtrevor Desmond Profile

    Content is the salt of the internet and as such should always be taken seriously. Creating a blog for your business/website will not only help you reach your audience but can also be used as a platform to helping or solving their problems.

    Blogging is definitely important if you want to create a platform where you can interact with your audience. You can also use blogging as a promotional platform for your website and business.

    You have covered quite a great number of important points in this article and i must say thanks for sharing with us.
    Nwosu Mavtrevor Desmond recently posted…Facebook Status Ideas that can encourage engagementMy Profile

  • Profile photo of Don Purdum Profile

    I left the following comment and it is in moderation:

    Hi Rachel,

    It’s my first time to the site.

    Your article is very informative. I think it’s critical that every business website has a blog. I don’t care what your industry is, if you solve a problem that meets a need, you need to blog.

    And, because every business exists to solve a problem for someone, you have a lot to say.

    The problem is that too many businesses are making excuses for why they can’t write an article once or even twice a week.

    I believe it’s because they don’t really know their business that they don’t know what to write about.

    If you know the problems you solve, who you solve them for, can tell a story, and your products or services are part of the solution.. you have a compelling story to tell.

    I get it, it’s hard work to learn this, but it will change your business both online and even more so offline. Your business will become very persuasive and you will create more opportunities for yourself and your business.

    Thanks again for a great article.
    Don Purdum
    Don Purdum recently posted…Rewind Saturday – Top Bloggers This WeekMy Profile

  • Profile photo of Sunday Profile

    I still wonder if any company still doubt the benefit of blogging! A blog is essential for branding, engagement, social shares, link building, sales, and marketing! Any company that readily wants to make a mark online must adapt to blogging!

    Thankfully, this post has highlighted the undeniable benefits every marketer must explore!
    Sunday recently posted…Writing 101: How I Write a Complete Article from ScratchMy Profile

  • Profile photo of Philip Verghese 'Ariel' Profile

    Hi Rachel,

    You brought out well the need of a blog for a business establishment, the post very clearly tells the urgent need of a blog for a business establishment.

    The points you brought out here is indeed worth noting, a client who is looking for a product of the company and its specifications and other details given in a blog article that will give more wait than an add in a newspaper or any other media. The interaction between the clients can also be done well through a blog page. Yes, here is where the value of business blogging comes in, you brought out all these points in this post.

    Indeed it’s a must for a business establishment to have an updated blog page
    Thanks for sharing this valuable information

    May you have a wonderful time ahead

    Keep informed

    Best Regards

    ~ Philip
    Philip Verghese ‘Ariel’ recently posted…Are You A New Blogger? Do You Want To Standout Online? Then This Is For YOU!!My Profile

  • Profile photo of Mustafa Gaziani Profile

    Hello Riza,

    Nice to meet you on this post again,

    Thanks for sharing this valuable article on kingged. It give us lot of information.

    No doubt every website need a blog. As there is a bit difference between website and blog.

    Website is use to provide primary information while blog are almost always more informally presented to the visitors.

    Here are some advantages of blogs too:

    > Blogs provide comment system
    > Blogs almost Updated almost daily
    > Search engine also preferred blogs instead of websites

    Have a great day ahead!

    Regards,
    Mustafa
    Mustafa Gaziani recently posted…Exposed: List Of 10 Most Popular Blog sitesMy Profile

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