The Value of Business Blogging
So you’re new to the world of online content, and don’t exactly understand the role that blogs play in getting your company’s website exposed to the right kinds of viewers. Do people even read blogs? you wonder, ponderously. Well, according to SocialMediaToday, 77% of internet users read blogs and 81% of U.S. consumers trust advice and information from blogs. So it turns out that if you want your company to be a visible to the right kind of viewers on the internet, you’ve got to reach them by producing great content, namely a blog, that will be attractive and useful to them. Here are a few reasons why your company’s website really needs a blog.
First of All, What Is a Blog?
A blog is a resource on your website that contains articles that educate your visitors about your specific industry and, occasionally, your products or services. It’s an excellent opportunity to attract your target market to your website with informative content that answers questions and provides solutions to the problems they have (or may not even know they have).