Yesterday, being on Pinterest paid off in a big way for one small fashion startup. By cultivating a robust Pinterest presence and then being on top of the site’s latest functionality, Wantering hit the jackpot: prime coverage in Mashable. And I’m not just talking a courtesy link that most major media publications include on any data report or infographic they feature.
In an article about Pinterest’s latest test with GIFs, the author mentions the company’s name (with a link to their website), a screenshot of Wantering’s Pinterest board, and a link to their board.
When I saw those things in the Mashable article, I pretty much forgot all about the reason I read the post in the first place (Pinterest GIFs). I was impressed with the company.