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Video Marketing and Independent Schools

Profile photo of tanya Submitted by tanya January 23, 2014 Website: doteduguru.com

As the Average American student loan has reached $29,000 per student and a reported 50% of college graduates are unemployed or underemployed, many, including a former Secretary of Education have questioned the value of higher education for the masses. In February 2013, the Department of Education released a College Scorecard that aims to helps students and parents compare the cost and value of education at various colleges based on costs, graduation rate, loan default rate, and average amount borrowed for students. It isn’t just higher education institutions that are under scrutiny. Over the first decade, K-12 private school enrollment has declined both in terms of total numbers and the percent of enrolled students . Recent Census data has refuted the claim that the economic recession started the decline in private school enrollment and instead points to charter schools as possibility contributing the to the decline.

As colleges have gotten more competitive they’ve been forced to shift their resources towards more interactive web content to appeal to the ever changing needs and expectations of college-bound market (as cataloged regularly by Noel-Levitz, CASE/mStoner/Slover Linett, and others). Private schools are now facing similar pressures with many questioning whether they are worth the price.


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One Response to “Video Marketing and Independent Schools” Leave a reply ›

  • Profile photo of Sunday Profile

    Its pretty interesting to how video marketing can be explored by schools to tell and “change” their stories. The process requires identifying bugging problem and setting up the resources to tackle it – this surely may include video marketing.

    Well, having said that, its readily a time of reflection for more independent schools and colleges to consider if video marketing can actually make the exact change they require.
    Sunday recently posted…Product Analytics 101My Profile

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