Compared to rivals Facebook, Twitter, Instagram or Pinterest, Tumblr may not be the go-to social media site. But, after the company was acquired by Yahoo! for a whooping $1.1 billion in May 2013, Tumblr’s profile got a little boost. And with the popularity of social media in general, it’s not shocking that brands and their advertisers are getting the most out of every social media format.
The thing is, Tumblr is more than a social media site. Instead, it’s a microblogging platform that has not been utilized by a majority of brands. Which is really unfortunate. There are a lot of perks that should be discovered by more companies.
For starters, Tumblr hosts a smorgasbord of content (text, photos, quotes, links, music and videos) that is easily digestible for users. There’s something for everyone on a Tumblr blog that makes people want to come back for more, whether it’s a GIF or keeping up with current events.