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Top 10 Digital Marketing Trends in 2016

Profile photo of Marko Submitted by Marko June 13, 2016

The only constant in the world of digital marketing is change.

Competition is heating up as billions of dollars in marketing budgets accelerate the shift to online channels, generating increased demand for limited inventory. New never before seen job roles like “growth hacker” are being created to help manage increasingly large investments. Powerful tools have emerged to help “make life easier”, each with a steep learning curve before they start delivering dividends.

As these new technologies are born, old techniques will die.

2016 is a year of remarkable opportunity for those who choose to embrace this change. It will also mark the end of the road for those who refuse to adapt.

Read on to find out what’s hot in digital marketing right now so you can position yourself for success.

 

 

1. Digital Advertising

Companies are spending more and more money on ads.

Consumers attention spans are shrinking – it’s possible that you’ve even been distracted by Facebook, your email inbox, your phone, or some other alluring eye candy in the 26 seconds it would have taken you to get to this point in the article – so companies are spending more money on interruptive and alluring advertising in order to compete for their attention. All industry experts agree that even more cash will get pumped into the ad market as time goes on. As a matter of fact, PWC’s Matthew Hobbs believes that internet advertising will be the single biggest segment of the advertising industry by 2019.

The increase in ad demand has been driving up ad prices. In our last post, we went into detail about how Google has recently reduced its number of available ad spots. Google’s sudden move has caused the price of ads to surge – both a benefit to Googles bank account and a new challenge for SEM optimisation.

Map displaying cost per click

(source: wordstream.com)

A look at Mark Irvine’s CPC map reveals that the United States is still the leader when it comes to high CPC costs, and for now, Australia is just a couple of spots below, averaging a 5% lower CPC. Considering that average wages and prices in Australia are consistently higher than those found in the US, it’s only a matter of time before Australia overtakes the US in CPC rates.

Ad algorithms know where you’ve been and what you’re looking for.
New marketing automation techniques allow advertisers to access your browsing history by reading a 3rd party cookie in your browser. As a result, it is now possible to deliver just the right ad at just the right time. Have you been searching for Toyota on Google lately? Modern advertising algorithms can understand what you’ve been up to and serve up ads that will show you how you can get a good deal on a car loan.

Real-time Bidding

Real-time bidding, or RTB, is the digital evolution of buying and selling advertising space on websites to the highest bidder. Programmatic real time bidding functions — like AdWords — efficiently by connecting publishers (selling ad space) and marketers (buying ad space) through a demand-side platform (DSP). The platform feeds on user input data that sets display parameters so the business displays ads only in locations chosen, and only to audiences that meet specific criteria. RTB has been around prior to the millennium and started being adopted by publishers more vigorously in 2005. Publishers nominated their ad space to be retailed through the Ad Exchange. This is essentially an advertising store where marketers want to buy ad space for their business or their clients – in an open auction!

real time bidding process
(source: votarymedia.com)

Programmatic Advertising, Buying, Marketing… and the rest

Taking one step further in the algorithmic classroom, programmatic is considered as “digital marketing’s saviour” by some. Programmatic is a technology permitting advertisers to automatically target their desired audience using metrics obtained using complex algorithms. Programmatic can be referred to using the following terms:

Programmatic;

> Direct,
> Guaranteed,
> Premium, and
> Reserved

Not to mention the range of ‘branded’ names applied to Programmatic advertising as they try to claim some ownership over the channel. Ignore these terms and stick with the standard industry terms above.

what is programmatic?(source: stateofdigital.com)

This programming revolution has essentially turned Mad Men into an algorithmic program. Unlike real time bidding (RTB) which only allows advertisers to bid, buy and sell display ads in real time, programmatic takes this one step further and allows publishers to restrict the bidding auction for pre-qualified players only, and allows marketers to reserve ad space, stocked in the ‘ad inventory’, to promote products and services to a pre-defined target audience; across a multitude of publishers. So basically, programmatic advertising automatically targets consumers based on browsing data (cookies), using complex algorithms, when permitted by the publisher, triggering a bidding war for display advertisements.

It is worryingly common for programmatic RTB and programmatic direct to be confused. So to help demystify the nuances of each technology:

> RTB: real time bidding is a sub-set of programmatic advertising whereby marketers can manually select display locations by domain to pitch ad sets to a target audience.
> Programmatic includes RTB technology as a part of its process in serving advertising as per predefined campaign parametres, but does so on a large scale while reserving ad space in an automated process, which RTB doesn’t allow.

Although RTB is still a powerful tool to be utilised, programmatic allows marketers to take a more sophisticated approach through automation by digging into consumer data on a more granular level when running ad campaigns.
Gaining a fuller understanding of both advertising technologies will require a good deal of research. Marketers are not expected to fully understand the complexities of each technology on the whip around. If you’re slow on the uptake and adoption of this concept, both on the surface and in practice, start digging faster!

2. Mobilegeddon

Mobile is king. Long live mobile!

Every credible source for marketing information agrees that the mobile web will continue to grow. Cisco thinks that that global mobile traffic will increase eightfold between 2015 and 2020, reaching 20.6 exabytes. That is why a mobile-first mentality is at the core of new developments across the digital world. Only last month, Google made a strong move in that direction by changing to the way Adwords are displayed on their search results by making the desktop experience more like the mobile experience.

Mobile advertising, site development and the app-world

Mobile marketing will ever increase as consumers spend exceeding amounts of time on mobile for digital tasks (and some offline tasks). Marketers responded to Mobilegeddon with responsive design to make their websites more mobile friendly; leading to the next logical question – optimized website, or mobile app? With the development of apps becoming increasingly common for functional purposes and life hacks (games, tools, business, media…), the demand for apps delivering information and functionality over websites will increase. In fact, in 2013 “80% of mobile device time [was] spent on apps”. Fast forward to 2016, and this will bring with it a string of opportunities and challenges for digital marketers that will draw on an adaptive approach to advertising, promotion, optimisation and UX (and don’t forget sales).

mobile internet usage(source: smartinsights.com)

Stephen Gill of Tiller is quoted on Mashable as saying “Mobile native ads draw double the CTR of display ads, and in many cases, bypass ad blockers to reach the right audience in context. Seventy-three percent of U.S. media buyers are now investing in native. By 2018, spending on native will reach $21 billion.”

3. Digital vs Traditional Marketing, not for much longer…

At the moment, digital and traditional marketing are being treated like North and South Korea in organisations across the globe, with clearly demarcated boundaries and dismissive animosity. In the post-digital world, we’re less likely to see ‘digital’ as a standalone activity. Both traditional and digital marketing will be fully integrated, falling under the umbrella of ‘marketing’. In order to promote this new culture, Amanda Rendle– the global head of marketing at HSBC– has gone as far as banning the use of the term digital in her team.

digital vs traditional marketing

(source: enablecode.vn)

Corporates are starting to adapt to changing market conditions. Proof of that is the more frequent appointment of a Chief Marketing Officer who is in charge of bringing together the two marketing functions.

A key reason for this divide is that many professional marketers originally gained their knowledge through university. Given so few universities cover digital marketing beyond a handful of seminars or lectures, it becomes a sort of taboo subject until graduates look to gain digital specialisations based on interests and career goals. Thankfully this shortfall will be negated from the top-down as corporates rectify the problem due to necessity.

4. Content Marketing

Content marketing is here to stay.

Content marketing was the big trend in 2015. Well it’s not going anywhere. According to a poll conducted by Smartinsight, content marketing will be even more important in the coming years. If your content isn’t valuable, it will sink to the bottom of the bin.

Marketing activities by impact
(source: smartinsight)

Videos, videos, videos.

Search engines like it when visitors land on a page – and stay there. They award higher rankings to pages that captivate interest and devalue those that disappoint. Adding an interesting video to your site is still one of the best ways to keep a visitor’s eyes glued to your page. Cisco predicts that by 2019, 80 percent of all internet traffic will consist of video streaming.

Digital Influencers are becoming more important.

According to Deloitte, more and more consumers are arming themselves with product knowledge that they’ve discovered on the internet. As a result, when they enter a store they often already know what they are going to buy.

No wonder why popular bloggers, vloggers and trusted product reviewers are increasingly sought after by brands that want to promote their products. This reportfrom Group High shows how a growing number of these content creators admit to offering their service in exchange for money.

5. Data-Driven Marketing

Analytics and Big Data.

When so many marketing decisions depend on cutting-edge technologies, big data analysis comes to the rescue. Experts predict that analytics will grow further as a sector in 2016. Interestingly at the same time cmo.com.au points out how an increasing number of companies are appointing CMOs that have an analytical background and are able to take action on ever growing volumes of data.

data_as_art
(source: steffondavis.com)

Big Data (including market and customer insight and predictive analytics)

Much like Google Analytics spits out website performance data in a user-friendly interface, the term and function of “Big Data” allows us to analyse, infer and predict or ‘spit’ out market shaping conclusions in a calculated, quantifiable way. Big data embodies the holistic principles of what data-based information can do for a marketer, thanks to the web having absorbed billions of interactions, across a multitude of platforms, for many years. Historically, subjective or anecdotal inferences on consumer behaviour have driven market direction and shift. In the last 2-5 years, big data has put the ‘persuasive power’ back in the hands of marketers by leveraging cold hard facts for the betterment, growth or evolution of a business, in a highly responsive, and reactive manner.

6. Social Media

More ads between your friend’s posts

Twenty percent of the world’s population logs on to Facebook at least once a month. But marketing experts are divided when it comes to its future. WARC, an online service for advertising best practice, recently stated that Facebook’s advertising business will continue to grow thanks to its regulated environment. On the wider internet, ad blockers are surging due to the obtrusive way ads are often being delivered. But social platforms can guarantee a balance between amount of ads shown and user experience. As a result, advertisers expect a better return on investment.

example of Facebook display ads

(source: Living Online)

A Forrester 2016 report painted a less rosy picture for Zuckerberg’s product. While ad spend is predicted to increase, the overall lack of ‘organic post value’ on Facebook will lead companies to prioritise other platforms, such as Instagram (incidentally owned by Facebook), Vine and Twitter.

Natural language processing

NLP is a field of computer science, artificial intelligence, and computational linguistics concerned with the interactions between computers and human (natural) languages. As such, NLP is related to the area of human-to-computer interaction.
NLP in social media and beyond, will, and is, helping marketers learn more about the customer through millions of social interactions across Web 2.0 and various media. Although not a cost effective tactic for agencies at present, data scientists and analysts are already scraping through data to gain intrusive insight into the minds of purchasers.

7. The rise of ultra-personalised marketing

Teradata’s principal consultant Umporn Tantipech believes that hyper-personalised marketing is the next big thing. The 20th century was about crowds. The 21st century has arrived, and it’s all about you (I wonder what the 22nd century will hold). The more you can make your targeted audience feel like you are listening to their individual wants and needs, the more appealing your brand will seem.

8. Connectivity and Automation

Internet of Things (IoT)

Tied in with big data, the application of marketing to the ‘internet of things’ (IoT) is focused heavily on data gathering and real-time analysis. However, due to current implementation deficits for marketers in practical functionality, we are unlikely to be able to leverage its raw power effectively for some time. Technology companies dealing with sophisticated and integrated networks will be the first to truly benefit, though the capabilities of IoT will soon drip feed into the lives of everyday marketers. How? We’re not yet sure, but Marketo suggests that “51% of the world’s top global marketers expect IoT will revolutionize the marketing landscape by 2020”. While some think that we are currently in a state of IoT being fully integrated with marketing, the truth is that while machine-to-machine or device-to-device connectivity is already here, the future implications of IoT on marketing really depend on how the maturation of its current application into a commercial landscape develops; especially as it moves away from its current, more industrial environment.

Looking further into the future, it is highly likely that we will see opportunities where applications and systems will talk to one another without human intervention, like: “Google search, Mobile SEO, GDN, Google Now, Google Local, App stores, iTunes, mobile, vehicle autonomy, Google Play” (+ buying and selling).

Marketing Automation

Automation is the progressive and ‘now happening’ next step in digital marketing. Again, stemmed from previously industrial applicability, marketing automation has been embedded in the core aspects of all modern businesses to-date. Automating tasks supported by data insight saves time, increases effectiveness and broadly allows ‘more to be done better’. By interlinking tools like CRM, email, content, social and more, automation can be valuable for businesses in both the B2B and B2C realms. Marketing automation has current application for businesses when there is sufficient scale to the organisation and volumes of traffic to justify the investment. In the future, it will likely marry up with IoT and big data, especially given that automation relies heavily on data. With more than 49% of companies already using marketing automation technology, the number of organisations making some level of automation a part of their strategy will likely rise to become a staple in every marketer’s arsenal.

9. New search engines – dominating in numbers, not search volume

Search Engines

Google’s reign over the digital realm will continue for the foreseeable future. What will change is where people go for niche searches, whereby the engine provides something that Google doesn’t – perhaps a better service or differentiating feature to that of Google, Bing, Yandex and so on. DuckDuckGo is a good example of an independent search engine gaining traction (although now partnered with Bing and others). Launched in 2008, as the modern, simplified, distant cousin – in appearance only – of Google; DuckDuckGo has an Alexa global rank of 764 and draws the interest of large markets such as the US, Germany and the UK.

Furthermore – and interestingly – the key search queries for this site are variations of DuckDuckGo, which suggests that their brand is growing. Again, although Google is dominating the ‘search-space’, new search engines will continue to pop up, drawing in audiences seeking different features, functions or user experience.

For your notebook, DuckDuckGo’s key differentiator is “we do not track you” – which seriously goes against the grain.

Duck Duck Go homepage

Vertical Search Engines and Aggregators

Much like Google, DuckDuckGo, Bing, Yahoo and the rest; independent and 3rd party supported vertical search engines (VSE) and aggregators are fast becoming the preferred search intermediaries for information. Search Engine Watch pitches a rather vexatious opinion that Google’s reoccurring modifications will disrupt users loyalty, turning searchers to source other vessels of information. It’s a little rash to suggest that Google’s behaviour will directly result in VSE and aggregator’s overthrowing the search kingdoms reign. Though as brand name and performance of VSE’s and aggregators grow, these platforms will start to absorb portions of Google’s market share.

For example: If you are interested in purchasing a new car, would you search “new family car for sale” in Google, or would you jump on to www.carsales.com.au? Nationally, in Australia, consumers know that there are only a small handful of directories, aggregators or vertical search engines that can provide specified, relevant search results based on highly customised search queries. Google simply can’t compete with this type of unique user enquiry and platform functionality.
The same concept applies to house hunting (www.realestate.com.au), image origin search (www.tineye.com), and www.mixturtle.com to browse thousands of music files.

As VSE’s and aggregators continue to build their brands and subscriber following, they will rely less heavily on search engine organic rankings and paid advertising, in order to grow their audience. It’s in this instance that traditional monopolistic search engines will start strategizing competitive rebuttals. After all, the news.google.com service already exists, so what could be next? Cars.Google.com, Music.Google.com, Property.Google.com…???

10. Technology/Science

Cognitive technology

Deloitte expects companies to adopt a number of cognitive technologies this year, including machine learning, natural language processing and speech recognition, most of which aim to increase the value of their products or service – and more.

Deloitte predicts that by the end of 2016, more than 80 of the world’s 100 largest enterprise software companies (by revenue) will have integrated cognitive technologies into their products, a 25 per cent increase on 2015. By 2020, Deloitte expects about 95 per cent of the top 100 will have done so. For marketers, this will open up new advertising channels such as marketing through learning and experience.

Wearables (e.g. Apple Watch, activity trackers, augmented reality)

The “wearable tech industry will treble inside the next five years – with a whopping 245 million devices expected to ship in 2019”. With integrated, user-interfaced, ‘connected’ products, comes tasty opportunities for marketers. As Erick Schonfeld, executive producer of DEMO states, “if it’s Fitbits and Nike Fuel bands, wearable tech is already hitting the mainstream today”. When it comes to items like Google Glass and more sophisticated virtual reality (VR) products, the sooner these products are commercialised with the technology applied elsewhere, the sooner we will know the impact on marketers. Given the surfacing of various product forecasts, it’s fair to assume that inbuilt technologies such as heads up displays in automotive and media viewing via VR will become common place – the sky’s the limit.

iphone showing augmented reality

(source: 30npire.com)

That’s a wrap

Being on top of the latest trends is a good way to gain the competitive edge; but being ahead of the trend is a great way to become a market leader.

Steve Jobs didn’t copy Bill Gates; he revolutionised the idea.

Facebook didn’t mimic MSN messenger; it massively usurped it.

Google didn’t become the search powerhouse it is today by sticking to its original launch of BackRub in 1996; 13 iterations and 17 years later, the search engine stayed ahead of the trend – until now, when it ‘sets’ the trend.


This post was originally published in http://www.livingonline.com.au/blog/top-10-digital-marketing-trends-in-2016/ by Marko

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After setting up an eCommerce website startup, I have recently joined the growth hacking agency Living Online. I am on Kingged to learn about content marketing and share my learning experience with other Kinggers. I hope you'll enjoy my readings.
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37 Responses to “Top 10 Digital Marketing Trends in 2016” Leave a reply ›

  • Profile photo of Paul Profile
    10

    Hello Marko,

    Oh wow, this is a very comprehensive post you got here.

    I have bookmarked this to read again, it’s one of those posts worth reading more than one time. It must have taken you a while to put together.

    Mobile is really king now, as you pointed out. Cisco’s white paper saying global mobile traffic will increase eightfold between 2015 and 2020, reaching 20.6 exabytes is very revealing.

    I knew mobile is increasing but didn’t know it was increasing that fast.

    You are also right about videos. Cisco’s prediction that by 2019, 80 percent of all internet traffic will consist of video streaming is not so hard to believe, looking at the continued growth of Youtube and other video services.

    Social media for sure will continue to grow. Forrester’s 2016 report about Facebook’s less rosy ad results is good news for Vine, Twitter and other social sites.

    All other points are hard to argue with. I agree with most of all you wrote here but would have loved to read more about what you think of ad blockers in 2016 and beyond.

    Apart from move to more native advertisement, what else can publishers do?

    • Profile photo of Marko Profile

      Thank you Paul.

      It is hard to find explanatory interviews or content around this topic, simply because it’s a cat-and-mouse game. The publishers find a way to make ad blockers ineffective until the next ad blocker finds a way around it and the game starts again. So as soon as you reveal what methods are used in defeating ad blockers, the users that create them will use that information to create a better ad blocker.

      This is where I can bring to the table one of those “a friend of friend told me”.
      So it stays between me and you 😉

      But, honestly, a friend of a friend did tell me that a major European publisher is trying to solve the problem by embedding the advertisement within the code in a way that makes the ad blockers ineffective.

      It’s trying to make advertisement native even if it’s not.

      • Profile photo of Paul Profile

        Thanks for sharing your thoughts on ad blockers, it’s indeed a big problem for publishers and will only get worse.

        What the “friend of a friend” told you should work, but what if ad blockers find a way around that too, as they have always done?

  • Profile photo of Sunday William Profile

    Hi Marko,
    A lot has changed in the digital sphere and still doing to this day. It makes sense that Internet marketers should brace up for every inkling of change in 2016!

    What I find most interesting in 2016 is the sudden wave of change fluttering around Real Time Bidding.

    The ad exchange connection of publishers and advertisers is steadily gaining momentum.

    I think that, done right, real time bidding could be best digital transformation for marketers in 2016!
    Sunday William recently posted…Should Bloggers Use Pen Names Instead Of Real Names?My Profile

  • Profile photo of Celine Profile

    Hi Marko,
    Its interesting to be reminded of the top digital trends that will flourish in 2016.

    There are lots of changes that these would bring about.

    Social media, content marketing and data driven marketing are concepts that will expand this year.

    With added innovations and automation it will be easier for marketers to adapt and beat the trend.

    By the way, it would be worth the reading to bookmark this piece for future reference!

  • Profile photo of Sarah John Profile

    Hi Marko,
    The top 10 digital marketing trends in 2016 that have been discussed in this post are in order.

    However, I am not sure about the concept of Internet of things (ioT) explained under automation and connectivity.

    How does it really impact on the level of marketing we are administering at the moment?

    • Profile photo of Marko Profile

      Hi Sarah

      You are right in bringing up this question. It’s one that we thought about for long before publishing.

      But we eventually decided to include it as we see a great potential in it. For example, autonomous vehicles at the moment are a topic that is heating up quickly. Various companies are investing hard on the technology. In order to have a future of self driving cars, they will have to be connected to each other and to the internet, and this is where the potential lies. Very targeted, relevant and personalised advertising based on location and traffic.

      Like any other technology before this, the ones that will jump on it first will be able to gain a considerable advantage.
      Marko recently posted…Top 10 Digital Marketing Trends in 2016My Profile

  • Profile photo of James Ling Profile

    Hello Marko,

    I have really enjoyed reading this post. You obviously know what you are talking about here.

    There might be other digital marketing trends this 2016 but you nailed it with listing these as the top 10.

    What do you think about the trend of desktop push notification as a way to communicate with site visitors?

    It seems to have picked up a lot of momentum this year with popularity of products like Pushcrew.

    Do you think it’s a trend worth doing something about?

    • Profile photo of Marko Profile

      Thank you James.

      It took my colleague Oliver and I a while to put together this research.

      I believe that desktop push notifications can be important to add an extra service to the user and, if you have the resources, it’s definitely something to consider.

      We tried to focus on the bigger picture here and we found it hard to squeeze it in with other, in our opinion, more important topics.

  • Profile photo of Carl Profile

    What I am observing in digital marketing for 2016 is the increase and complexity of data driven marketing. If the Internet marketer is not truly vast in data driven marketing and its ramifications then it would be difficult to blend in this period.

    With the introduction of different tools and many forms of analysis, automation, connectivity, social platforms, etc, the average marketer in 2016 is going to boost traction!

    Indeed, the 10 digital marketing trends highlighted for 2016 are in order!

  • Profile photo of Winford Moore Profile

    Hi Marko,
    2016 is more about “digital” technology working in online marketing!

    The implementation is so obvious and content marketers do require lots of expertise to achieve success with digital.

    In social media, content marketing, analytics, mobile, etc, digital traction is real in 2016, and this will not be going away too soon!

    • Profile photo of Marko Profile

      Thanks for joining the conversation Winford.

      You’re right there Winford, that is increasingly becoming true for marketers that don’tr consider themselves “digital”.

  • Profile photo of Black Profile

    Hi Marko,
    2016 represents the immediate future of digital marketing. The trends we experience in concepts, process and technology are geared towards helping digital marketers save cost, save time and improve conversion.

    The list you have discussed is timely. I have learned of new trends like digital influencers, Internet of Things and real time bidding, etc.

    I will take time to read more about how these trends affect us!

  • Profile photo of Amit Sharan Profile

    Hi Marko,
    These are indeed, a very interesting piece. 2016 is blossoming with varieties of marketing trends.

    From innovative technology to awesome content as well as real time advertising, marketers are having different options to improve their chances of success!

    Data-driven marketing, social media, content marketing, and marketing automation are concepts that will continue to dominate even beyond 2016!

    • Profile photo of Marko Profile

      That is true Amit, they will dominate beyond 2016.

      Most of these trends were here last year and the year before, that’s why it’s important to keep an eye on them. Future is uncertain by definition, knowing the present and the past inside out makes it a little bit less unpredictable

  • Profile photo of Alex Profile
    -3

    Indeed is interesting!
    Good job so far. Keep it up!

    • Profile photo of Arjay [Moderator] Profile

      Hello Alex,

      Thanks for joining Kingged.com and commenting on this post. We know you mean well but please refrain from such “generic” low quality comments. We detect most of them as spam and delete them. We occasionally approve some like this to show others an example of the types of comments not allowed. If you make similar type of comments like these we will delete them and restrict your commenting and submission privileges or even ban you altogether.

      In case you don’t understand, generic type of comments are comments which don’t really add any value to the post or discussion nor say anything useful. Such comments can be repeated across thousands of posts because they are “generic” and spammy. We and the owners of the posts here don’t want such comments. Neither would you when others make similar comments on your posts here.

      Please spend some more time to really read the posts, and leave valuable comments.

      To get more information about what you can do on Kingged, re the rules and others, please join the mailing list here, if you haven’t – http://kingged.com/mailing-list.html

      Thanks for understanding.

  • Profile photo of steven Profile

    Hi Marko,
    After going through this piece, the merging of the distinction between traditional marketing and digital marketing piqued my interesting.

    Its interesting noting how this has come to be!

    My interest is not really that the functions/roles are merged but by the fact that those at the helm of affairs in marketing are those sphere heading the integration!

    • Profile photo of Marko Profile

      Thanks for joining the conversation Steven.

      That is indeed very interesting. We wanted to emphasize that point as this is a time when important changes are happening in the industry.

  • Profile photo of Julie Elangwey Profile
    -3

    Hi Marko,

    I love the depth of the article, but you forget to mention about What to Focus On marketing trends in 2016. So I will share step by step guide:

    Online Marketing Trends to follow in 2016:

    We have rigorously analyzed and listed some the first trends which can positively trend this year. Our listing relies on the reports by native SEO Services and additionally by a well known on-line selling Company.

    Video Ads: With Google finally acceptive SERP primarily based Video Ads, the video ads phase is probably going to grow manifold this year. With YouTube being the master player behind video ads, Facebook and Bing are giving users the choices to feature video ads on their platforms. Thus, we can see a rise within the video primarily based advertising, and if you are a merchant, you want to determine the opportunities that you just have during this regard.

    Mobile Ads: With mobile phones fully phasing out desktops, mobile ads can have a bigger impact this year. Corporations ought to begin making ad campaigns for mobile websites and apps and everyone the net marketers ought to rigorously analyze the chance and grab it. Mobile ad agencies ar growing at a way quicker pace currently than ever and marketers believe that PPC and accountant advertising for desktop sites goes to terminate before long and mobile ads ar progressing to dominate the market from 2016 ahead.

    Social Media: albeit social media isn’t a brand new trend, however, this trend is anticipated to stay growing this year too. With the quantity of users increasing day by day primarily owing to the coverage of net increasing in rural areas, a firm will simply notice the targeted audience on Facebook, Twitter, and Instagram. Whatsapp selling is another growing trend whereby a series message is passed on to the users so as to form a buzz. With of these strategies being employed, we can simply hope for a lot of exposure for the marketers on the social media platform this year.

    Apps: albeit there ar many years before we tend to see apps entirely phasing out websites, however, the importance of getting dedicated mobile apps is increasing day by day. Business homeowners have complete that having a mobile app will provide them plenty of coverage and for this reason, finance in apps goes to be a giant method of digital selling this year.


    SEM: albeit programme improvement (SEO) continues to be the king, SEM (Search Engine Marketing) is additionally gaining an enormous spot. Marketers are specializing in the places offered by Google and Bing on their quest pages, and if you get the keywords right, then SEM will be a good method of selling your whole. With a lot of individuals victimization net, the scope of SEM goes to extend, and it’ll positively option as a huge selling trend for 2016.

    Virtual Reality: With the primary business VR device cathartic this year, we can expect the video game to form its mark within the digital world. VR will attach itself with social media, YouTube and lots of alternative platforms which may supply a brand new avenue to the marketers. 2016 can see video game serving to on-line marketers get a lot of customers.

    All these trends ar progressing to create a mark within the digital world and being a merchant, you want to hunt for the opportunities that look you and decide the simplest ways that within which you’ll exploit these trends to the simplest of your interests. So, wait no more and begin victimisation following these selling trends for having a beautiful 2016.

    • Profile photo of Arjay [Moderator] Profile

      Hello Julie,

      This is obviously a poorly spun article that you got and submitted as a comment. We detect such as spam and delete them. We occasionally approve some like this to show others an example of the types of comments not allowed. If you make similar type of comments again we will delete them and definitely ban you.

      Please let this serve as your first and final warning.

      Thanks.

  • Profile photo of David Profile

    I can certainly agree that both mobile and content marketing are continuing to grow. And as one grows, so too will the other.

    It’s a sad comment on society, but more and more people are spending more and more time staring at tiny screens. That means they are consuming more and more content.

    I don’t see either of these trends tailing off for a few years.
    David recently posted…How To Dazzle With DialogueMy Profile

  • Profile photo of Katrina Schuessler Profile

    Hi Marko,

    As others have commented here, you did very good with these 10 digital marketing trends mentioned here.

    I agree they are big now and might be for more years to come.

    Ad blocking is getting worse but doesn’t seem to be affecting big social sites like Facebook. Or is it?

  • Profile photo of Dave Profile

    Hello Marko,

    This is, no doubts, a very good post written from an experienced perspective.

    I agree that there will be more ads between friends’ posts in social media. If it’s not annoying, that’s okay.

    I’m not so sure about the new search engines making a big dent in Google’s dominance though, because we all thought DuckDuckGo’s non-tracking would have done the trick by now, but still not.

    It’s almost 10 years old but still hasn’t taken over more search dominance from Google.

    Do you think it ever will, beyond what it has done now?

  • Profile photo of Daniel Chen Profile

    Hi Marko,

    Thanks for sharing these top 10 digital marketing trends.

    I am most excited about the wearable tech industry.

    I am also excited to hear that it will treble in 5 years.

    But I hope they get cheaper than what they are now, that way more people will be able to afford them.

  • Profile photo of Lawrence Berry Profile

    Smart advertising has no doubt been a thing that can bring in more customers, but sometimes one must be a little creative and innovative. You must know your audience and know how to market to them to effectively get the results that you wish for every dollar that you spend.

    Customized advertising can be a little more daunting, but it is a sure way to get more people interested in what you have to offer.

    I think the most effective advertising is one where you can give something away for free and actually add value to someone’s life. They will then be your loyal customer in the future.

    Thanks for these trends.
    Lawrence Berry recently posted…7 Qualities Of Every Great SpeakerMy Profile

  • Profile photo of Gerard Profile

    Hi Marko,

    I have to agree it’s an great article, although would be nice too have some in depth examples as well.

    For us as marketers it’s very interesting to see which channels are barely touched and so will bring much more traction in comparison with others.

    For instance SlideShare, although since Microsoft bought LinkedIn it has been lying still. Probably, because they we’re having a party ;).

    Kind regards
    Gerard recently posted…The Ultimate Guide to Win SlideShareMy Profile

  • Profile photo of Krystsina Profile

    Hello Marco,

    that’s definitely one of those posts that can be very beneficial for many readers connected to the marketing sphere.

    All the digital marketing trends mentioned in this post were leading the industry last year, and I felt it in my own work as well.

    Especially the opposition between digital and traditional marketing and different opinions supporting both of these marketing forms. I participated in lots of debates regarding this topic, and it would be really interesting for me to get to know your personal opinion in this matter.

    Thanks!
    Krystsina recently posted…The Complete Business Guide to Life CoachingMy Profile

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