Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!
1. It’s all about the conversion rate
I don’t like the acronym CRO, or even the name, conversion rate optimisation. It’s misleading in that it suggests it is all about the conversion rate. While the conversion rate (number of conversions/number of sessions) is commonly used and referred to in the context of website optimisation, it should by no means be the only metric used in an on-going campaign.