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The top 10 conversation rate optimisation myths

Profile photo of Ann Submitted by Ann August 2, 2014 Website :

Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!

1. It’s all about the conversion rate

I don’t like the acronym CRO, or even the name, conversion rate optimisation. It’s misleading in that it suggests it is all about the conversion rate. While the conversion rate (number of conversions/number of sessions) is commonly used and referred to in the context of website optimisation, it should by no means be the only metric used in an on-going campaign.

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4 Responses to “The top 10 conversation rate optimisation myths” Leave a reply ›

  • Profile photo of Niladri Chatterjee Profile

    Hey Ann, great post breaking the conversion rate myths. Really liked it. :)

  • Profile photo of rohan bhardwaj Profile

    For every set of rules, one can always find people not following it and still be successful. For the CTA button using yellow color is recommended as it complements, but as you said, one should see the color of their website.

    Definitely, it’s not all about the rate of the conversion’s, it should take financial success into consideration. Also, an experiment always teaches us something. There ain’t any experiment without any conclusion.

    Thanks for sharing this view. Appreciated.
    rohan bhardwaj recently posted…A Poem of CarMy Profile

  • Profile photo of Sunday William Profile

    I suppose there are many of us living the myths of CRO. From this post, it is revealed there are lots of misconceptions. We seem to believe on surface entities instead of following the practicality conversation optimization!
    Sunday William recently posted…In new ad, Apple pushes, um, productivityMy Profile

  • Profile photo of Metz Profile

    These myths could hurt your conversion optimization efforts, just like one myth that I know many will mull over that it’s OK to test whatever I feel like testing because conversion optimization is all about creating magic buttons, following “best practices,” changing elements willy nilly, and then seeing what works best from there.

    Fifth number “Following industry best practice always works” and the next one are two of the best for me.

    I have learned new things here, I was refreshed, thanks for the share, and I appreciate it. This is worth my time and worth reading.

    Have a great day!
    Metz recently posted…What’s the Best Blog Community? Why WinsMy Profile

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