In our last article, we talked about the importance of conversion to your online marketing success and then, we dove into what is arguably the most important part of conversion – effective, compelling, persuasive copy and content.
Because this is such a broad (and deep) topic, there was no way we could cover everything we wanted to in the last article, so we decided to give you this article as a followup. It offers some additional, random (but very important and useful) tips that can help make your content sizzle and help send your conversion rate through the roof!
Saturated With Marketing!
It’s very important to remember that your prospects are bombarded with marketing messages. According to a USA Today article from 2005, we see anywhere from 3500-5000 marketing messages per day. This study was conducted before the smartphone revolution. So this number may even be higher today, and your prospect’s attention span may be that much shorter.
Content marketing is often touted as an effective alternative to “advertising”, but we are bombarded with content offerings also, especially in the B2B world. Much like advertising has to stand out vividly to get noticed and responded to, your content must stand out in bold fashion as well, if you have any hope of grabbing and keeping your…