This week we’ve been talking about what to do with your blog posts after you hit publish. So far we’ve talked about optimizing it for search and socializing it on social media – today we’re going to talk about ‘repurposing’ it.
What is Repurposing Content?
I like Erin Everhart’s definition of repurposing content. She defines it as:
“repacking one piece of content across many different media. Each time, you’re adding to it (or taking away from it), and making it unique for the source, the medium and the user who’ll be reading it.”
If you’ve been blogging for even just a few months you’re already probably got quite a bit of content in your archives that you’ve invested a lot of time into creating. The idea of repurposing some of those posts is that it enables you benefit again from the work you’ve already done by highlighting those ideas again in a new medium.