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Theme Week: How to Repurpose Your Content [and Why You Should Do It!]

Profile photo of Arjay [Moderator] Submitted by Arjay [Moderator] June 4, 2014 Website : www.problogger.net

This week we’ve been talking about what to do with your blog posts after you hit publish. So far we’ve talked about optimizing it for search and socializing it on social media – today we’re going to talk about ‘repurposing’ it.

What is Repurposing Content?

I like Erin Everhart’s definition of repurposing content. She defines it as:

“repacking one piece of content across many different media. Each time, you’re adding to it (or taking away from it), and making it unique for the source, the medium and the user who’ll be reading it.”

If you’ve been blogging for even just a few months you’re already probably got quite a bit of content in your archives that you’ve invested a lot of time into creating. The idea of repurposing some of those posts is that it enables you benefit again from the work you’ve already done by highlighting those ideas again in a new medium.


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Profile photo of Arjay [Moderator]
CEO at Rekket and owner at MGC Consulting. Interested in Marketing, mobile, tech, SocialTV, and programmatic video.

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2 Responses to “Theme Week: How to Repurpose Your Content [and Why You Should Do It!]” Leave a reply ›

  • Profile photo of Sunday William Profile

    A very helpful and practical content I must say. Repurposing content has many benefits if done rightly. Many people are not even aware of the media available for the re-purposing of content, and the list shared here is revealing.

    The lessons of this post are taken and it is still important to keep to heart the definition made by Seth Godin

    “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles.”

    Every marketer should keep this to heart while repurposing the right content!
    Sunday William recently posted…How to Edit and Proofread Your WritingMy Profile

  • Profile photo of Princewill Okafor Profile

    This is an eye opener for me, I have never done this before of having to take a good content you have had and put it in another way and give out its meaning in different ways..

    It not only gets a lot of people who meets you at the different ways you put it but gets you the traffic…

    This is an idea I will and should be working on…
    Princewill Okafor recently posted…Taking screenshots with your Samsung Galaxy S5 Or Any Android SmartphoneMy Profile

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