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The Truth Behind the Yin and Yang of Conversion Rate Optimization

Profile photo of tanya Submitted by tanya February 17, 2014 Website :

I’m going to advocate for the flip side of the conversion coin today. I’m delving into the “dark side” that is rarely discussed.

At WiderFunnel, we always advocate the importance of testing and data-driven decision making. The truth is that you can’t do conversion optimization without testing and web analytics is important for identifying optimization opportunities.

But, testing and data alone don’t tell the whole the story.

The truth: testing is the easy part.


Yes. It’s the how and what that determine the results you achieve from your testing.

The secret is in the test variation ideas.

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2 Responses to “The Truth Behind the Yin and Yang of Conversion Rate Optimization” Leave a reply ›

  • Profile photo of Sunday William Profile

    Quite a thought-provoking analysis for Internet marketers. Conversion rate optimization should be viewed in all sides – positives and negatives.

    While the analysis shared in this post are timely, my best takeaway is shared in the concluding paragraph

    As an industry, I believe we’ve made good progress in convincing marketers of the need to test, use big data, and become experts in analysis. Now, let’s remember that the creative side is still needed to imagine new solutions to old challenges

    Sunday William recently posted…How to survive SXSW in 15 easy stepsMy Profile

  • Profile photo of Ryan Profile

    Excellent! I like the qualities of the winning variation.

    Moving up forms and creating an enticing call make sense to me.

    Well written piece here. Thanks!

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