I’m going to advocate for the flip side of the conversion coin today. I’m delving into the “dark side” that is rarely discussed.
At WiderFunnel, we always advocate the importance of testing and data-driven decision making. The truth is that you can’t do conversion optimization without testing and web analytics is important for identifying optimization opportunities.
But, testing and data alone don’t tell the whole the story.
The truth: testing is the easy part.
Yes. It’s the how and what that determine the results you achieve from your testing.
The secret is in the test variation ideas.