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The Top 8 Hottest 2016 Content Marketing Trends (Infographic)

Profile photo of JomerGregorio Submitted by JomerGregorio April 5, 2016

hottest-trends

Have you ever wondered why digital marketers call content “king”? It all boils down to the fact that content is your primary link to your targeted audience – and is the primary driver that will convert them into customers.

Content marketing is not all about dominating organic search. It entails getting your message across to the right audience using the right tools and channels that deliver results. Market growth is very promising, moving at speeds of 12.4% CAGR each year. At this rate, it can eventually reach figures of up to 32.4 billion dollars by the year 2018.

But the market is constantly changing and getting your content across to your audience keeps getting more difficult and complex. New technologies and tools are constantly emerging and it takes some effort just to keep up. Content marketing strategies that are working today might not generate the same results in the coming periods.

To get you up to speed, CJG Digital Marketing shares with the latest trends and movers that will drive the content marketing arena in 2016 – to help get yourself prepared and let you stay ahead of the game.

The-Top-8-2016-Content-Marketing-Trends

 


This post was originally published in http://cjgdigitalmarketing.com/the-top-8-hottest-2016-content-marketing-trends-infographic/ by JomerGregorio

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Profile photo of JomerGregorio
Owner and CEO of a start-up digital marketing company in the Philippines with young and talented team members ready to serve our clients with the best and most processional service possible.

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3 Responses to “The Top 8 Hottest 2016 Content Marketing Trends (Infographic)” Leave a reply ›

  • Profile photo of Celine Profile

    Hi Jomer,
    Content marketing in 2016 is a hot topic and will continue to be.

    Yes, Content is “king”, as digital marketers always put it but of course, “good” content is what is referred to.

    I agree with the 8 trends you have shared in this infographic. The statistics are from authoritative sources.

    Therefore, digital marketers can now explore the lessons therein to start content that will generate the needed results for marketers in 2016 and beyond!

  • Profile photo of Sarah John Profile

    The type of content that is shared now is closer to the people that the search engine. This is because search is becoming more valuable even as the search engines have been doing fantastic jobs weeding out irrelevant contents.

    As more people are getting used to accessing better content, marketers are doing all that is necessary to ensure better conversion. This trend is visible in the now even as there is an increase in content automation!

  • Profile photo of Sunday William Profile

    Hey Jomer,
    I couldn’t agree with you more on all of the points made in this infographic. The top hottest content marketing trends as revealed are on track!

    Content marketing is a proactive process that require the best practices for success. It should be created to meet the needs of the audience, wherever it is void of meeting the needs of the audience and search engine, the strategy needs changing.

    In 2016 and beyond, content marketing is going to play a huge role in delivering better value for the human reader. Hence, the search engines have recognized this trend and are complementing the use of other automated tools to make content user friendly!

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