We’ve seen a trend recently in people buying every damn book, mastermind, hangout, conference, system, toolset, info product, membership, coaching, etc.
It’s understandable. Sometimes we just don’t know what we don’t know and we’re smart enough to go look for those insights.
But it can lead to what I call Infoprepassionprodlearning Syndrome, or IS for short. You may have IS if you’ve bought loads of things about creating a business but haven’t yet made a dollar off your thing.
Now, you may be saying to yourself, “Shit. I think I have IS.” That’s OK. Most of us have suffered from IS at some point in our careers. The real question is not “do I have IS?” It’s “how will I recover from IS?”
That’s exactly why we created this podcast episode: to help those suffering with the debilitating effects of IS.