When it comes to effectively running a business, effective copy writing is absolutely essential. It gets your message out to your target consumers in a clear and compelling manner, helping them to understand what precisely you are selling and why they should purchase it. While copy writing is a bit of art and bit of science, remember, substance is much more important than looks. Ultimately, effective copy writing is copy writing that drives consumer action, not something that looks good on a glossy poster. S
o how can you boost your copy writing skills and successfully entice your consumers to act? Be sure to check out these essential copy-writing tricks.
Tip #1. Tell a story
The best way to build rapport with your readers is through story telling; entertain them, move them emotionally, make them think. As explained in Chip and Dan Heaths famous book Made to Stick, stories not only encourage the mental stimulation of a reader, they also burn ideas into the mind. Story telling is an excellent way to make your copy memorable.