New Message Notification
 
Feedback

The Psychology of Online Sharing – Psychological Factors & Human Motivations

Profile photo of Ann Submitted by Ann February 17, 2014 Website: www.stateofdigital.com

Towards the end of 2013 I’ve invested some time looking into the psychological aspects of human online sharing behaviour. I came across some significant findings and insights I would like to share with you here over the next few months to get to the root of this relatively young social phenomenon in order for digital marketers to really acknowledge the huge potential the information age holds for them and to adopt their digital strategies accordingly to human behaviour. In my posts I will be looking at:

-Why do we share – what are the psychological factors and human motivations for social sharing?
-What are the different sharing personas?
-What actually truly motivates us to share?
-What can brands further do to encourage social sharing?


Facebook Share (0) Share and earn points.
Twitter Share (0) Share and earn points.
Google +1 (0) Plus one and earn points.


Most Valuable and Active Kinggers



2 Responses to “The Psychology of Online Sharing – Psychological Factors & Human Motivations” Leave a reply ›

Leave a Comment

CommentLuv badge


Most pressing issues now FIXED. More improvements ongoing. If you get any errors or can't log in, please refresh the page. Other issues, let us know.
THANKS A LOT for your patience as we worked nonstop these past weeks to fix the recent loading issues and errors on Kingged. The most problematic issues are now fixed, but if you see broken pages or get any error message, or if you can't log in at first, please refresh the page. Other issues, please let us know.