Towards the end of 2013 I’ve invested some time looking into the psychological aspects of human online sharing behaviour. I came across some significant findings and insights I would like to share with you here over the next few months to get to the root of this relatively young social phenomenon in order for digital marketers to really acknowledge the huge potential the information age holds for them and to adopt their digital strategies accordingly to human behaviour. In my posts I will be looking at:
-Why do we share – what are the psychological factors and human motivations for social sharing?
-What are the different sharing personas?
-What actually truly motivates us to share?
-What can brands further do to encourage social sharing?